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Go to Market Resources For Marketers

Gain actionable insights. Leverage proven templates. Build solid plans. Execute intelligently.

Pragmatic Marketing Insights You Can Use

  • An Image Depicting the Sales Pipeline Planning Model

    Sales Pipeline Planning Model

    The Sales Pipeline Planning Model is a pragmatic approach to document how many direct sales reps are needed to attain or exceed the plan. More importantly, the template illustrates when a direct sales rep is expected to provide financial impact to the organization. The planning model then goes into more detail to calculate how many…

  • An Image depictiong Marketing's Direct Correlation to Revenue

    Return on Marketing Investment

    Whether it’s the end of a quarter or fiscal year, it’s a good idea to review the Return on Marketing Investment on a regular basis. It’s interesting that while Marketing does not own the making, selling or fixing of anything, many companies invest up to 10% of revenue (dollars and people) in Marketing? In short, Marketing is…

  • The Business Canvas is crucial to build and effcient and effective GTM Strategy

    A Business Model Canvas Provides Direction for an Organization’s Go-to-Market Strategy

    A Business Model Canvas provides direction for an organization’s go-to-market strategy. Initially proposed by Alexander Osterwalder, it is a visual template used by an organization to document its business model by addressing nine key components. Business Model Canvas – Customer Segments The first component, Customer Segments, define those homogeneous market segments with a high probability…

What people who matter say about us.

William Lesniak

The business model slide gave me some insight about how I should talk about my business model. Director, Product Marketing. Thanks.
4.0
2015-01-22T12:34:25+00:00
The business model slide gave me some insight about how I should talk about my business model. Director, Product Marketing. Thanks.

Thomas Jeffords

The focus for my group is to turn qualified leads into qualified opportunities. One way we have improved is by following the process in the guide to sync with marketing to better understand the market, our company positioning and to be consistent on the product messaging. By utilizing the templates and terminology, the relationship with the lead gen team is petter and our output is better. Tele-qualification Manager
4.0
2015-01-22T12:30:42+00:00
The focus for my group is to turn qualified leads into qualified opportunities. One way we have improved is by following the process in the guide to sync with marketing to better understand the market, our company positioning and to be consistent on the product messaging. By utilizing the templates and terminology, the relationship with View Full →

Steven Carter

The process of building an integrated demand creation plan is clearly laid out and easy to follow. - Senior Manager of Marketing Programs.
5.0
2015-01-22T12:33:20+00:00
The process of building an integrated demand creation plan is clearly laid out and easy to follow. – Senior Manager of Marketing Programs.

Bridgette Shores

We use to have a lot of turnover in the sales development as the mentality was that of Survivor. We have since changed the training process to incorporate a consistent, methodical approach that each SDR is expected to follow and the results have been positive. Manager, SDRs
4.0
2015-01-22T12:31:49+00:00
We use to have a lot of turnover in the sales development as the mentality was that of Survivor. We have since changed the training process to incorporate a consistent, methodical approach that each SDR is expected to follow and the results have been positive. Manager, SDRs

Chris Harris

The graphics in this template are compelling and something we typically pay $200.00 per slide for and that is the cost of this entire template. VP Marketing of processes related to Start-up.
4.0
2015-01-22T12:33:37+00:00
The graphics in this template are compelling and something we typically pay $200.00 per slide for and that is the cost of this entire template. VP Marketing of processes related to Start-up.
4.0
5

Services

  • gtm

    GTM Marketing Strategy

    Marketing Strategy The convergence of the appropriate brand, market, product and distribution strategies form the basis of how to support the goals and objectives of the organization. Alignment of strategy provides …

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  • demand-management

    Demand Management

    The focus for the demand management function should be to convert leads to qualified opportunities for the sales force to close …

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  • sales-enablement

    Sales Enablement

    Sales Enablement focuses on aligning the functions in an organization to produce deliverables for sales to use at each phase of the sales cycle to increase the probability of moving …

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  • demand-creation

    Demand Creation

    Demand Creation and Demand Management must not be separated or an inordinate amount of time will be spent trying to balance a see-saw. Creating a “qualified lead” is step one …

    Learn More →