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Go to Market Resources For Marketers

Gain actionable insights. Leverage proven templates. Build solid plans. Execute intelligently.

Pragmatic Marketing Insights You Can Use

  • An Image Depicting Software Tech Trends

    Emerging Technologies, Tech And Enterprise Software Trends

    Here is a recap of Emerging Technologies, Tech And Enterprise Software Trends by thought leaders. It is hard to make time in an already packed day to back-up for that macro look of the market and mega trends, but it is an activity that needs to happen at least once a quarter. Top 10 Emerging Technologies The World…

  • An Image Depicting IT Pulled into the Customer’s Buying Process

    The Role of IT in the Customer Buying Process

    Sometimes it seems as if the role of IT in the customer buying process is either not known or misunderstood. However, IT is always a critical component in the purchase of technology. Over the last few decades IT systems have evolved from back-office tools (finance, accounting) to customer-facing, i.e. Customer Relationship Management or CRM. IT…

  • An image depicting The Benefits of B2B Storytelling vs PowerPoint Presentations - Broca and Wernicke

    The Benefits of B2B Storytelling vs PowerPoint Presentations

    The benefits of B2B storytelling vs PowerPoint presentations far outweigh the investment in developing them. Why B2B Storytelling Needs to Be Embraced Over five million businesses exist in the U.S. today, and over 500,000 new businesses are started each year. All of these organizations deliver messages to the market about their product or service. That’s…

What people who matter say about us.

Eric Doty

I used this deck to build a presentation to update my board and as a CEO of Start-up, I highly recommend it.
5.0
2015-01-22T12:32:03+00:00
I used this deck to build a presentation to update my board and as a CEO of Start-up, I highly recommend it.

Alexander Knights

There is more than enough information in this presentation to put together a solid investor presentation. VP Marketing, Start-up
4.0
2015-01-22T12:34:46+00:00
There is more than enough information in this presentation to put together a solid investor presentation. VP Marketing, Start-up

Alan Miller

The messaging and positioning template proved very useful for us as we were under a tight timeline and didn’t have the bandwidth to start from ground zero. Corp Comm Director.
5.0
2015-01-22T12:33:04+00:00
The messaging and positioning template proved very useful for us as we were under a tight timeline and didn’t have the bandwidth to start from ground zero. Corp Comm Director.

Edward Young

The demand management template proved very useful for us as we were under a tight timeline and didn’t have the bandwidth to start from ground zero. All thanks to you all. - Director, Inside Sales of an IT company.
4.0
2015-01-22T12:34:10+00:00
The demand management template proved very useful for us as we were under a tight timeline and didn’t have the bandwidth to start from ground zero. All thanks to you all. – Director, Inside Sales of an IT company.

Gabby Lewis

This PowerPoint presentation saved me so much time in building my own unique selling proposition. - Marcom Director.
5.0
2015-01-22T12:33:52+00:00
This PowerPoint presentation saved me so much time in building my own unique selling proposition. – Marcom Director.
4.0
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Services

  • gtm

    GTM Marketing Strategy

    Marketing Strategy The convergence of the appropriate brand, market, product and distribution strategies form the basis of how to support the goals and objectives of the organization. Alignment of strategy provides …

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  • demand-management

    Demand Management

    The focus for the demand management function should be to convert leads to qualified opportunities for the sales force to close …

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  • sales-enablement

    Sales Enablement

    Sales Enablement focuses on aligning the functions in an organization to produce deliverables for sales to use at each phase of the sales cycle to increase the probability of moving …

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  • demand-creation

    Demand Creation

    Demand Creation and Demand Management must not be separated or an inordinate amount of time will be spent trying to balance a see-saw. Creating a “qualified lead” is step one …

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