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Go to Market Resources For Marketers

Gain actionable insights. Leverage proven templates. Build solid plans. Execute intelligently.

Pragmatic Marketing Insights You Can Use

  • An Image Depicting IT Pulled into the Customer’s Buying Process

    The Role of IT in the Customer Buying Process

    Sometimes it seems as if the role of IT in the customer buying process is either not known or misunderstood. However, IT is always a critical component in the purchase of technology. Over the last few decades IT systems have evolved from back-office tools (finance, accounting) to customer-facing, i.e. Customer Relationship Management or CRM. IT…

  • An image depicting The Benefits of B2B Storytelling vs PowerPoint Presentations - Broca and Wernicke

    The Benefits of B2B Storytelling vs PowerPoint Presentations

    The benefits of B2B storytelling vs PowerPoint presentations far outweigh the investment in developing them. Why B2B Storytelling Needs to Be Embraced Over five million businesses exist in the U.S. today, and over 500,000 new businesses are started each year. All of these organizations deliver messages to the market about their product or service. That’s…

  • An Image Depicting the Sales Pipeline Planning Model

    Sales Pipeline Planning Model

    The Sales Pipeline Planning Model is a pragmatic approach to document how many direct sales reps are needed to attain or exceed the plan. More importantly, the template illustrates when a direct sales rep is expected to provide financial impact to the organization. The planning model then goes into more detail to calculate how many…

What people who matter say about us.

Bridgette Shores

We use to have a lot of turnover in the sales development as the mentality was that of Survivor. We have since changed the training process to incorporate a consistent, methodical approach that each SDR is expected to follow and the results have been positive. Manager, SDRs
4.0
2015-01-22T12:31:49+00:00
We use to have a lot of turnover in the sales development as the mentality was that of Survivor. We have since changed the training process to incorporate a consistent, methodical approach that each SDR is expected to follow and the results have been positive. Manager, SDRs

Alan Sebnick

The Messaging & Positioning Template provided great deal of value for us by providing a process and deliverables across a timeline. It was important to communicate to executives why they needed to dedicate time to the project, the process that would be followed and the final output.
5.0
2015-01-06T20:24:05+00:00
The Messaging & Positioning Template provided great deal of value for us by providing a process and deliverables across a timeline. It was important to communicate to executives why they needed to dedicate time to the project, the process that would be followed and the final output.

Johnny J Salters

As the BDRs are typically the first human touch to a prospect, we wanted to make sure the first impression was a good one and that if the prospect went to a web page or read some collateral that it looked like it al came format he same company. We used the framework in the call guide and sat down with marketing to ensure we were all singing form the same song sheet. Director, Business Development
4.0
2015-01-22T12:30:23+00:00
As the BDRs are typically the first human touch to a prospect, we wanted to make sure the first impression was a good one and that if the prospect went to a web page or read some collateral that it looked like it al came format he same company. We used the framework in the View Full →

Paco Taylor

This deck is really well thought out and the slides are very well done. Director of the Global Programs.
5.0
2015-01-22T12:31:10+00:00
This deck is really well thought out and the slides are very well done. Director of the Global Programs.

Alan Miller

The messaging and positioning template proved very useful for us as we were under a tight timeline and didn’t have the bandwidth to start from ground zero. Corp Comm Director.
5.0
2015-01-22T12:33:04+00:00
The messaging and positioning template proved very useful for us as we were under a tight timeline and didn’t have the bandwidth to start from ground zero. Corp Comm Director.
4.0
5

Services

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    GTM Marketing Strategy

    Marketing Strategy The convergence of the appropriate brand, market, product and distribution strategies form the basis of how to support the goals and objectives of the organization. Alignment of strategy provides …

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  • demand-management

    Demand Management

    The focus for the demand management function should be to convert leads to qualified opportunities for the sales force to close …

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  • sales-enablement

    Sales Enablement

    Sales Enablement focuses on aligning the functions in an organization to produce deliverables for sales to use at each phase of the sales cycle to increase the probability of moving …

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  • demand-creation

    Demand Creation

    Demand Creation and Demand Management must not be separated or an inordinate amount of time will be spent trying to balance a see-saw. Creating a “qualified lead” is step one …

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