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Go to Market Resources For Marketers

Gain actionable insights. Leverage proven templates. Build solid plans. Execute intelligently.

Pragmatic Marketing Insights You Can Use

  • An Image Depicting Content Marketing Goals

    Content Marketing Goals

    Before choosing from an array of different marketing strategies, document your content marketing goals.  Best-in-class content marketers focus on acquiring, retaining and upselling customers. However, there is also a set of prerequisite goals for content marketing which include consumption, retention, sharing, engagement, conversion and onboarding. Content Marketing Goals – Consumption Individuals must consume an organization’s content before…

  • An Image Depicting Content Marketing Messaging Map

    The Content Marketing Planning Model

    The Content Marketing Planning Model is a pragmatic, actionable approach to building and executing a content marketing plan. It is an Excel-based model and consists of two sheets – the Content Calendar and the Content Providers. The Content Marketing Planning Model – Calendar The Content Calendar contains two dimensions: communications channels and time. Macro communications…

  • An Image Depicting -

    “The New CMO Guide: A Handbook for Marketing Leaders” – What’s Missing?

    What’s missing in “The New CMO Guide: A Handbook for Marketing Leaders” is a top down discussion of the role Marketing needs to play within an organization.  Specifically, how Marketing aligns and integrates to support an organizations goals in a comprehensive go-to-market plan. While the New CMO Guide does a good job describing executional elements,…

What people who matter say about us.

Alan Sebnick

The Messaging & Positioning Template provided great deal of value for us by providing a process and deliverables across a timeline. It was important to communicate to executives why they needed to dedicate time to the project, the process that would be followed and the final output.
5.0
2015-01-06T20:24:05+00:00
The Messaging & Positioning Template provided great deal of value for us by providing a process and deliverables across a timeline. It was important to communicate to executives why they needed to dedicate time to the project, the process that would be followed and the final output.

Paco Taylor

This deck is really well thought out and the slides are very well done. Director of the Global Programs.
5.0
2015-01-22T12:31:10+00:00
This deck is really well thought out and the slides are very well done. Director of the Global Programs.

Eric Doty

I used this deck to build a presentation to update my board and as a CEO of Start-up, I highly recommend it.
5.0
2015-01-22T12:32:03+00:00
I used this deck to build a presentation to update my board and as a CEO of Start-up, I highly recommend it.

JJ Simmons

All my SDRs are closers but few had a repeatable process to close each call. The guide lays out a pragmatic approach to close a call and set expectations over a timeline. My reps use this on every call. Director SDRs
4.0
2015-01-06T20:25:09+00:00
All my SDRs are closers but few had a repeatable process to close each call. The guide lays out a pragmatic approach to close a call and set expectations over a timeline. My reps use this on every call. Director SDRs

Gabby Lewis

This PowerPoint presentation saved me so much time in building my own unique selling proposition. - Marcom Director.
5.0
2015-01-22T12:33:52+00:00
This PowerPoint presentation saved me so much time in building my own unique selling proposition. – Marcom Director.
4.0
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Services

  • gtm

    GTM Marketing Strategy

    Marketing Strategy The convergence of the appropriate brand, market, product and distribution strategies form the basis of how to support the goals and objectives of the organization. Alignment of strategy provides …

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  • demand-management

    Demand Management

    The focus for the demand management function should be to convert leads to qualified opportunities for the sales force to close …

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  • sales-enablement

    Sales Enablement

    Sales Enablement focuses on aligning the functions in an organization to produce deliverables for sales to use at each phase of the sales cycle to increase the probability of moving …

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  • demand-creation

    Demand Creation

    Demand Creation and Demand Management must not be separated or an inordinate amount of time will be spent trying to balance a see-saw. Creating a “qualified lead” is step one …

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