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Go to Market Resources For Marketers

Gain actionable insights. Leverage proven templates. Build solid plans. Execute intelligently.

Pragmatic Marketing Insights You Can Use

  • An Image Depicting Content Marketing Messaging Map

    The Content Marketing Planning Model

    The Content Marketing Planning Model is a pragmatic, actionable approach to building and executing a content marketing plan. It is an Excel-based model and consists of two sheets – the Content Calendar and the Content Providers. The Content Marketing Planning Model – Calendar The Content Calendar contains two dimensions: communications channels and time. Macro communications…

  • An Image Depicting -

    “The New CMO Guide: A Handbook for Marketing Leaders” – What’s Missing?

    What’s missing in “The New CMO Guide: A Handbook for Marketing Leaders” is a top down discussion of the role Marketing needs to play within an organization.  Specifically, how Marketing aligns and integrates to support an organizations goals in a comprehensive go-to-market plan. While the New CMO Guide does a good job describing executional elements,…

  • An Image Depicting Software Tech Trends

    Emerging Technologies, Tech And Enterprise Software Trends

    Here is a recap of Emerging Technologies, Tech And Enterprise Software Trends by thought leaders. It is hard to make time in an already packed day to back-up for that macro look of the market and mega trends, but it is an activity that needs to happen at least once a quarter. Top 10 Emerging Technologies The World…

What people who matter say about us.

JJ Simmons

All my SDRs are closers but few had a repeatable process to close each call. The guide lays out a pragmatic approach to close a call and set expectations over a timeline. My reps use this on every call. Director SDRs
4.0
2015-01-06T20:25:09+00:00
All my SDRs are closers but few had a repeatable process to close each call. The guide lays out a pragmatic approach to close a call and set expectations over a timeline. My reps use this on every call. Director SDRs

Alan Miller

The messaging and positioning template proved very useful for us as we were under a tight timeline and didn’t have the bandwidth to start from ground zero. Corp Comm Director.
5.0
2015-01-22T12:33:04+00:00
The messaging and positioning template proved very useful for us as we were under a tight timeline and didn’t have the bandwidth to start from ground zero. Corp Comm Director.

Steven Carter

The process of building an integrated demand creation plan is clearly laid out and easy to follow. - Senior Manager of Marketing Programs.
5.0
2015-01-22T12:33:20+00:00
The process of building an integrated demand creation plan is clearly laid out and easy to follow. – Senior Manager of Marketing Programs.

William Lesniak

The business model slide gave me some insight about how I should talk about my business model. Director, Product Marketing. Thanks.
4.0
2015-01-22T12:34:25+00:00
The business model slide gave me some insight about how I should talk about my business model. Director, Product Marketing. Thanks.

Gabby Lewis

This PowerPoint presentation saved me so much time in building my own unique selling proposition. - Marcom Director.
5.0
2015-01-22T12:33:52+00:00
This PowerPoint presentation saved me so much time in building my own unique selling proposition. – Marcom Director.
4.0
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Services

  • gtm

    GTM Marketing Strategy

    Marketing Strategy The convergence of the appropriate brand, market, product and distribution strategies form the basis of how to support the goals and objectives of the organization. Alignment of strategy provides …

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  • demand-management

    Demand Management

    The focus for the demand management function should be to convert leads to qualified opportunities for the sales force to close …

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  • sales-enablement

    Sales Enablement

    Sales Enablement focuses on aligning the functions in an organization to produce deliverables for sales to use at each phase of the sales cycle to increase the probability of moving …

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  • demand-creation

    Demand Creation

    Demand Creation and Demand Management must not be separated or an inordinate amount of time will be spent trying to balance a see-saw. Creating a “qualified lead” is step one …

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