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Go to Market Resources For Marketers

Gain actionable insights. Leverage proven templates. Build solid plans. Execute intelligently.

Pragmatic Marketing Insights You Can Use

  • An Image Depicting Content Marketing Goals

    Content Marketing Goals

    Before choosing from an array of different marketing strategies, document your content marketing goals.  Best-in-class content marketers focus on acquiring, retaining and upselling customers. However, there is also a set of prerequisite goals for content marketing which include consumption, retention, sharing, engagement, conversion and onboarding. Content Marketing Goals – Consumption Individuals must consume an organization’s content before…

  • An Image Depicting Content Marketing Messaging Map

    The Content Marketing Planning Model

    The Content Marketing Planning Model is a pragmatic, actionable approach to building and executing a content marketing plan. It is an Excel-based model and consists of two sheets – the Content Calendar and the Content Providers. The Content Marketing Planning Model – Calendar The Content Calendar contains two dimensions: communications channels and time. Macro communications…

  • An Image Depicting -

    “The New CMO Guide: A Handbook for Marketing Leaders” – What’s Missing?

    What’s missing in “The New CMO Guide: A Handbook for Marketing Leaders” is a top down discussion of the role Marketing needs to play within an organization.  Specifically, how Marketing aligns and integrates to support an organizations goals in a comprehensive go-to-market plan. While the New CMO Guide does a good job describing executional elements,…

What people who matter say about us.

Thomas Jeffords

The focus for my group is to turn qualified leads into qualified opportunities. One way we have improved is by following the process in the guide to sync with marketing to better understand the market, our company positioning and to be consistent on the product messaging. By utilizing the templates and terminology, the relationship with the lead gen team is petter and our output is better. Tele-qualification Manager
4.0
2015-01-22T12:30:42+00:00
The focus for my group is to turn qualified leads into qualified opportunities. One way we have improved is by following the process in the guide to sync with marketing to better understand the market, our company positioning and to be consistent on the product messaging. By utilizing the templates and terminology, the relationship with View Full →

William Lesniak

The business model slide gave me some insight about how I should talk about my business model. Director, Product Marketing. Thanks.
4.0
2015-01-22T12:34:25+00:00
The business model slide gave me some insight about how I should talk about my business model. Director, Product Marketing. Thanks.

Alan Sebnick

The Messaging & Positioning Template provided great deal of value for us by providing a process and deliverables across a timeline. It was important to communicate to executives why they needed to dedicate time to the project, the process that would be followed and the final output.
5.0
2015-01-06T20:24:05+00:00
The Messaging & Positioning Template provided great deal of value for us by providing a process and deliverables across a timeline. It was important to communicate to executives why they needed to dedicate time to the project, the process that would be followed and the final output.

Alan Miller

The messaging and positioning template proved very useful for us as we were under a tight timeline and didn’t have the bandwidth to start from ground zero. Corp Comm Director.
5.0
2015-01-22T12:33:04+00:00
The messaging and positioning template proved very useful for us as we were under a tight timeline and didn’t have the bandwidth to start from ground zero. Corp Comm Director.

Wade Tiomes

The Call Guide Template has so many things in it and they are laid out so well and it mades it really easy for me to update the document with my content. I have a full time job and unless I worked weekends, I would not have had the time to think through all the steps, organize them or make them as readable as they did in their guide. Director, Telesales
4.0
2015-01-22T12:32:49+00:00
The Call Guide Template has so many things in it and they are laid out so well and it mades it really easy for me to update the document with my content. I have a full time job and unless I worked weekends, I would not have had the time to think through all the View Full →
4.0
5

Services

  • gtm

    GTM Marketing Strategy

    Marketing Strategy The convergence of the appropriate brand, market, product and distribution strategies form the basis of how to support the goals and objectives of the organization. Alignment of strategy provides …

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  • demand-management

    Demand Management

    The focus for the demand management function should be to convert leads to qualified opportunities for the sales force to close …

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  • sales-enablement

    Sales Enablement

    Sales Enablement focuses on aligning the functions in an organization to produce deliverables for sales to use at each phase of the sales cycle to increase the probability of moving …

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  • demand-creation

    Demand Creation

    Demand Creation and Demand Management must not be separated or an inordinate amount of time will be spent trying to balance a see-saw. Creating a “qualified lead” is step one …

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