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Marketing Strategies That Drive Go-to-Market Plans

Providing insights and resources to create marketing strategies that drive go-to-market plans.

Pragmatic Marketing Insights You Can Use

  • AN IMAGE DEPICTING Effective Marketing Strategies Example

    Effective Marketing Strategies

    Effective Marketing Strategies in demand management will increase and expedite the conversion of Marketing Qualified Leads (MQLs) to Qualified Sales Opportunities (QSOs). An organization that enjoys consistent double-digit growth typically has a healthy and sustained marketing and sales pipeline of qualified sales opportunities.  Qualified sales opportunities are those with a high probability of converting to…

  • An Image Depicting Marketing Strategy Example - Marketing Qualified Leads & Sales Targets

    Marketing Strategy Example – Align Qualified Leads with Sales Targets

    The Marketing Strategy Example – align qualified leads with sales targets – tends to resonate well with CEOs and CFOs because qualified leads are the fuel that drives revenue. Within a marketing organization, the demand creation function is responsible for generating marketing qualified leads. These leads are then passed to demand management where they are converted…

  • An Image Depicting Marketing Strategies Vary by Marketing Goal

    Marketing Strategies Vary by Marketing Goal

    It’s rather obvious that marketing strategies will vary depending on the specific marketing goal, and marketing goals change over time.  However, attainment of marketing goals are directly correlated to whether or not an organization will be successful so it is imperative to develop specific marketing goals that align and support the organization’s overall goals. Examples of…

  • An Image Depicting Technology Trends Impacting Marketing - Analytics

    Technology Trends Impacting Marketing

    In case you missed it, Gartner recently identified the technology trends over the next three years which will impact marketing, individuals, businesses and IT organizations.  Here is some contest and a summary of the new technology trends impacting marketing: Computing Everywhere The term Computing Everywhere is sometimes referred to as ubiquitous computing, meaning computing anywhere…

What people who matter say about us.

William Lesniak

The business model slide gave me some insight about how I should talk about my business model. Director, Product Marketing. Thanks.
4.0
2015-01-22T12:34:25+00:00
The business model slide gave me some insight about how I should talk about my business model. Director, Product Marketing. Thanks.

Eric Doty

I used this deck to build a presentation to update my board and as a CEO of Start-up, I highly recommend it.
5.0
2015-01-22T12:32:03+00:00
I used this deck to build a presentation to update my board and as a CEO of Start-up, I highly recommend it.

Bridgette Shores

We use to have a lot of turnover in the sales development as the mentality was that of Survivor. We have since changed the training process to incorporate a consistent, methodical approach that each SDR is expected to follow and the results have been positive. Manager, SDRs
4.0
2015-01-22T12:31:49+00:00
We use to have a lot of turnover in the sales development as the mentality was that of Survivor. We have since changed the training process to incorporate a consistent, methodical approach that each SDR is expected to follow and the results have been positive. Manager, SDRs

Chris Harris

The graphics in this template are compelling and something we typically pay $200.00 per slide for and that is the cost of this entire template. VP Marketing of processes related to Start-up.
4.0
2015-01-22T12:33:37+00:00
The graphics in this template are compelling and something we typically pay $200.00 per slide for and that is the cost of this entire template. VP Marketing of processes related to Start-up.

Steven Carter

The process of building an integrated demand creation plan is clearly laid out and easy to follow. - Senior Manager of Marketing Programs.
5.0
2015-01-22T12:33:20+00:00
The process of building an integrated demand creation plan is clearly laid out and easy to follow. – Senior Manager of Marketing Programs.
4.0
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Services

  • gtm

    GTM Marketing Strategy

    Marketing Strategy The convergence of the appropriate brand, market, product and distribution strategies form the basis of how to support the goals and objectives of the organization. Alignment of strategy provides …

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  • demand-management

    Demand Management

    The focus for the demand management function should be to convert leads to qualified opportunities for the sales force to close …

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  • sales-enablement

    Sales Enablement

    Sales Enablement focuses on aligning the functions in an organization to produce deliverables for sales to use at each phase of the sales cycle to increase the probability of moving …

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  • demand-creation

    Demand Creation

    Demand Creation and Demand Management must not be separated or an inordinate amount of time will be spent trying to balance a see-saw. Creating a “qualified lead” is step one …

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