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Marketing Strategies That Drive Go-to-Market Plans

Providing insights and resources to create marketing strategies that drive go-to-market plans.

Pragmatic Marketing Insights You Can Use

  • An Image Depicting B2B Marketing Strategies - Time Lag

    B2B Marketing Strategies Must Account for Lag Time

    B2B marketing strategies must account for the lag time between lead generation, lead management and the direct sales process. Otherwise, the organization risks missing the forecast each and every quarter. The concept of a lag factor is generally understood but for some reason the time it takes to conceive integrated demand planning, the execution of campaigns, and the…

  • AN IMAGE DEPICTING Effective Marketing Strategies Example

    Effective Marketing Strategies

    Effective Marketing Strategies in demand management will increase and expedite the conversion of Marketing Qualified Leads (MQLs) to Qualified Sales Opportunities (QSOs). An organization that enjoys consistent double-digit growth typically has a healthy and sustained marketing and sales pipeline of qualified sales opportunities.  Qualified sales opportunities are those with a high probability of converting to…

  • An Image Depicting Marketing Strategy Example - Marketing Qualified Leads & Sales Targets

    Marketing Strategy Example – Align Qualified Leads with Sales Targets

    The Marketing Strategy Example – align qualified leads with sales targets – tends to resonate well with CEOs and CFOs because qualified leads are the fuel that drives revenue. Within a marketing organization, the demand creation function is responsible for generating marketing qualified leads. These leads are then passed to demand management where they are converted…

  • An Image Depicting Marketing Strategies Vary by Marketing Goal

    Marketing Strategies Vary by Marketing Goal

    It’s rather obvious that marketing strategies will vary depending on the specific marketing goal, and marketing goals change over time.  However, attainment of marketing goals are directly correlated to whether or not an organization will be successful so it is imperative to develop specific marketing goals that align and support the organization’s overall goals. Examples of…

What people who matter say about us.

Johnny J Salters

As the BDRs are typically the first human touch to a prospect, we wanted to make sure the first impression was a good one and that if the prospect went to a web page or read some collateral that it looked like it al came format he same company. We used the framework in the call guide and sat down with marketing to ensure we were all singing form the same song sheet. Director, Business Development
4.0
2015-01-22T12:30:23+00:00
As the BDRs are typically the first human touch to a prospect, we wanted to make sure the first impression was a good one and that if the prospect went to a web page or read some collateral that it looked like it al came format he same company. We used the framework in the View Full →

Edward Young

The demand management template proved very useful for us as we were under a tight timeline and didn’t have the bandwidth to start from ground zero. All thanks to you all. - Director, Inside Sales of an IT company.
4.0
2015-01-22T12:34:10+00:00
The demand management template proved very useful for us as we were under a tight timeline and didn’t have the bandwidth to start from ground zero. All thanks to you all. – Director, Inside Sales of an IT company.

Alan Sebnick

The Messaging & Positioning Template provided great deal of value for us by providing a process and deliverables across a timeline. It was important to communicate to executives why they needed to dedicate time to the project, the process that would be followed and the final output.
5.0
2015-01-06T20:24:05+00:00
The Messaging & Positioning Template provided great deal of value for us by providing a process and deliverables across a timeline. It was important to communicate to executives why they needed to dedicate time to the project, the process that would be followed and the final output.

Paddy Thomas

I used this go-to-market presentation with the GTM team and the reception was very positive. Product Marketing Manager.
5.0
2015-01-22T12:32:33+00:00
I used this go-to-market presentation with the GTM team and the reception was very positive. Product Marketing Manager.

Alan Miller

The messaging and positioning template proved very useful for us as we were under a tight timeline and didn’t have the bandwidth to start from ground zero. Corp Comm Director.
5.0
2015-01-22T12:33:04+00:00
The messaging and positioning template proved very useful for us as we were under a tight timeline and didn’t have the bandwidth to start from ground zero. Corp Comm Director.
4.0
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Services

  • gtm

    GTM Marketing Strategy

    Marketing Strategy The convergence of the appropriate brand, market, product and distribution strategies form the basis of how to support the goals and objectives of the organization. Alignment of strategy provides …

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  • demand-management

    Demand Management

    The focus for the demand management function should be to convert leads to qualified opportunities for the sales force to close …

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  • sales-enablement

    Sales Enablement

    Sales Enablement focuses on aligning the functions in an organization to produce deliverables for sales to use at each phase of the sales cycle to increase the probability of moving …

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  • demand-creation

    Demand Creation

    Demand Creation and Demand Management must not be separated or an inordinate amount of time will be spent trying to balance a see-saw. Creating a “qualified lead” is step one …

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