415.729.5169 

Go to Market Resources For Marketers

Gain actionable insights. Leverage proven templates. Build solid plans. Execute intelligently.

Pragmatic Marketing Insights You Can Use

  • An Image Depicting the Sales Pipeline Planning Model

    Sales Pipeline Planning Model

    The Sales Pipeline Planning Model is a pragmatic approach to document how many direct sales reps are needed to attain or exceed the plan. More importantly, the template illustrates when a direct sales rep is expected to provide financial impact to the organization. The planning model then goes into more detail to calculate how many…

  • An Image depictiong Marketing's Direct Correlation to Revenue

    Return on Marketing Investment

    Whether it’s the end of a quarter or fiscal year, it’s a good idea to review the Return on Marketing Investment on a regular basis. It’s interesting that while Marketing does not own the making, selling or fixing of anything, many companies invest up to 10% of revenue (dollars and people) in Marketing? In short, Marketing is…

  • The Business Canvas is crucial to build and effcient and effective GTM Strategy

    A Business Model Canvas Provides Direction for an Organization’s Go-to-Market Strategy

    A Business Model Canvas provides direction for an organization’s go-to-market strategy. Initially proposed by Alexander Osterwalder, it is a visual template used by an organization to document its business model by addressing nine key components. Business Model Canvas – Customer Segments The first component, Customer Segments, define those homogeneous market segments with a high probability…

What people who matter say about us.

Chris Harris

The graphics in this template are compelling and something we typically pay $200.00 per slide for and that is the cost of this entire template. VP Marketing of processes related to Start-up.
4.0
2015-01-22T12:33:37+00:00
The graphics in this template are compelling and something we typically pay $200.00 per slide for and that is the cost of this entire template. VP Marketing of processes related to Start-up.

Yvonne Evans

This document has all the tables and charts that we use to document what we want are telesales people saying on the phone. It also has great charts and tables to set expectations and manage progress. Telesales Manager
5.0
2015-01-22T12:32:20+00:00
This document has all the tables and charts that we use to document what we want are telesales people saying on the phone. It also has great charts and tables to set expectations and manage progress. Telesales Manager

Thomas Jeffords

The focus for my group is to turn qualified leads into qualified opportunities. One way we have improved is by following the process in the guide to sync with marketing to better understand the market, our company positioning and to be consistent on the product messaging. By utilizing the templates and terminology, the relationship with the lead gen team is petter and our output is better. Tele-qualification Manager
4.0
2015-01-22T12:30:42+00:00
The focus for my group is to turn qualified leads into qualified opportunities. One way we have improved is by following the process in the guide to sync with marketing to better understand the market, our company positioning and to be consistent on the product messaging. By utilizing the templates and terminology, the relationship with View Full →

JJ Simmons

All my SDRs are closers but few had a repeatable process to close each call. The guide lays out a pragmatic approach to close a call and set expectations over a timeline. My reps use this on every call. Director SDRs
4.0
2015-01-06T20:25:09+00:00
All my SDRs are closers but few had a repeatable process to close each call. The guide lays out a pragmatic approach to close a call and set expectations over a timeline. My reps use this on every call. Director SDRs

Alan Miller

The messaging and positioning template proved very useful for us as we were under a tight timeline and didn’t have the bandwidth to start from ground zero. Corp Comm Director.
5.0
2015-01-22T12:33:04+00:00
The messaging and positioning template proved very useful for us as we were under a tight timeline and didn’t have the bandwidth to start from ground zero. Corp Comm Director.
4.0
5

Services

  • gtm

    GTM Marketing Strategy

    Marketing Strategy The convergence of the appropriate brand, market, product and distribution strategies form the basis of how to support the goals and objectives of the organization. Alignment of strategy provides …

    Learn More →
  • demand-management

    Demand Management

    The focus for the demand management function should be to convert leads to qualified opportunities for the sales force to close …

    Learn More →
  • sales-enablement

    Sales Enablement

    Sales Enablement focuses on aligning the functions in an organization to produce deliverables for sales to use at each phase of the sales cycle to increase the probability of moving …

    Learn More →
  • demand-creation

    Demand Creation

    Demand Creation and Demand Management must not be separated or an inordinate amount of time will be spent trying to balance a see-saw. Creating a “qualified lead” is step one …

    Learn More →