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Marketing Strategies That Drive Go-to-Market Plans

Providing insights and resources to create marketing strategies that drive go-to-market plans.

Pragmatic Marketing Insights You Can Use

  • An Image Depicting Assessing B2B Marketing Talent Using the Nine Box Talent Grid

    Assessing B2B Marketing Talent Using the Nine Box Talent Grid

    The Nine Box Talent Grid is an excellent tool to help ensure that the right B2B marketing talent is available to meet current and future business objectives. Most B2B marketing organizations do not effectively assess internal talent and this is unfortunate. Assessing and managing marketing talent is critical since the most valuable asset any company…

  • An Image Depicting The Optimal Marketing Agenda at Sales Kickoff

    The Optimal Marketing Agenda at Sales Kickoff

    The optimal marketing agenda at sales kick off meetings should be solely focused on correlating marketing to revenue. In general, marketing consists of three core objectives or “pillars”: Build and maintain the brand Help build better products, services, solutions Enable the sales team to get to and close more opportunities faster While marketing owns and…

  • An Image Depicting CIO Technology Trends Report

    2016 CIO Technology Trends Report

    In the 2016 CIO Technology Trends Report from Info Tech, the documented tenure of the average CIO is relatively short. The report includes CIOs from the U.S., South America and Europe and found that the median tenure of the CIOs was only four years and four months. Note however that for CIOs remaining in their…

  • An Image Depicting Role & Influence of the Technology Decision-Maker

    Role & Influence of Technology Decision-Makers

    The recent IDG Enterprise survey, “Role & Influence of Technology Decision-Makers,” revealed several informative findings: Which of the following best describes how your company’s IT organization is structured today? 55%: Centralized 37%: Federated 8%: Decentralized What constitute the Core Functional Responsibilities within IT? 74% Overall: Collaboration with Departments Outside of IT on Projects or Technology…

What people who matter say about us.

Yvonne Evans

This document has all the tables and charts that we use to document what we want are telesales people saying on the phone. It also has great charts and tables to set expectations and manage progress. Telesales Manager
5.0
2015-01-22T12:32:20+00:00
This document has all the tables and charts that we use to document what we want are telesales people saying on the phone. It also has great charts and tables to set expectations and manage progress. Telesales Manager

Paddy Thomas

I used this go-to-market presentation with the GTM team and the reception was very positive. Product Marketing Manager.
5.0
2015-01-22T12:32:33+00:00
I used this go-to-market presentation with the GTM team and the reception was very positive. Product Marketing Manager.

Wade Tiomes

The Call Guide Template has so many things in it and they are laid out so well and it mades it really easy for me to update the document with my content. I have a full time job and unless I worked weekends, I would not have had the time to think through all the steps, organize them or make them as readable as they did in their guide. Director, Telesales
4.0
2015-01-22T12:32:49+00:00
The Call Guide Template has so many things in it and they are laid out so well and it mades it really easy for me to update the document with my content. I have a full time job and unless I worked weekends, I would not have had the time to think through all the View Full →

Alan Miller

The messaging and positioning template proved very useful for us as we were under a tight timeline and didn’t have the bandwidth to start from ground zero. Corp Comm Director.
5.0
2015-01-22T12:33:04+00:00
The messaging and positioning template proved very useful for us as we were under a tight timeline and didn’t have the bandwidth to start from ground zero. Corp Comm Director.

Steven Carter

The process of building an integrated demand creation plan is clearly laid out and easy to follow. - Senior Manager of Marketing Programs.
5.0
2015-01-22T12:33:20+00:00
The process of building an integrated demand creation plan is clearly laid out and easy to follow. – Senior Manager of Marketing Programs.
4.0
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Services

  • gtm

    GTM Marketing Strategy

    Marketing Strategy The convergence of the appropriate brand, market, product and distribution strategies form the basis of how to support the goals and objectives of the organization. Alignment of strategy provides …

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  • demand-management

    Demand Management

    The focus for the demand management function should be to convert leads to qualified opportunities for the sales force to close …

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  • sales-enablement

    Sales Enablement

    Sales Enablement focuses on aligning the functions in an organization to produce deliverables for sales to use at each phase of the sales cycle to increase the probability of moving …

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  • demand-creation

    Demand Creation

    Demand Creation and Demand Management must not be separated or an inordinate amount of time will be spent trying to balance a see-saw. Creating a “qualified lead” is step one …

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