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Go to Market Resources For Marketers

Gain actionable insights. Leverage proven templates. Build solid plans. Execute intelligently.

Pragmatic Marketing Insights You Can Use

  • An Image Depicting Software Tech Trends

    Emerging Technologies, Tech And Enterprise Software Trends

    Here is a recap of Emerging Technologies, Tech And Enterprise Software Trends by thought leaders. It is hard to make time in an already packed day to back-up for that macro look of the market and mega trends, but it is an activity that needs to happen at least once a quarter. Top 10 Emerging Technologies The World…

  • An Image Depicting IT Pulled into the Customer’s Buying Process

    The Role of IT in the Customer Buying Process

    Sometimes it seems as if the role of IT in the customer buying process is either not known or misunderstood. However, IT is always a critical component in the purchase of technology. Over the last few decades IT systems have evolved from back-office tools (finance, accounting) to customer-facing, i.e. Customer Relationship Management or CRM. IT…

  • An image depicting The Benefits of B2B Storytelling vs PowerPoint Presentations - Broca and Wernicke

    The Benefits of B2B Storytelling vs PowerPoint Presentations

    The benefits of B2B storytelling vs PowerPoint presentations far outweigh the investment in developing them. Why B2B Storytelling Needs to Be Embraced Over five million businesses exist in the U.S. today, and over 500,000 new businesses are started each year. All of these organizations deliver messages to the market about their product or service. That’s…

What people who matter say about us.

Edward Young

The demand management template proved very useful for us as we were under a tight timeline and didn’t have the bandwidth to start from ground zero. All thanks to you all. - Director, Inside Sales of an IT company.
4.0
2015-01-22T12:34:10+00:00
The demand management template proved very useful for us as we were under a tight timeline and didn’t have the bandwidth to start from ground zero. All thanks to you all. – Director, Inside Sales of an IT company.

Alan Sebnick

The Messaging & Positioning Template provided great deal of value for us by providing a process and deliverables across a timeline. It was important to communicate to executives why they needed to dedicate time to the project, the process that would be followed and the final output.
5.0
2015-01-06T20:24:05+00:00
The Messaging & Positioning Template provided great deal of value for us by providing a process and deliverables across a timeline. It was important to communicate to executives why they needed to dedicate time to the project, the process that would be followed and the final output.

Wade Tiomes

The Call Guide Template has so many things in it and they are laid out so well and it mades it really easy for me to update the document with my content. I have a full time job and unless I worked weekends, I would not have had the time to think through all the steps, organize them or make them as readable as they did in their guide. Director, Telesales
4.0
2015-01-22T12:32:49+00:00
The Call Guide Template has so many things in it and they are laid out so well and it mades it really easy for me to update the document with my content. I have a full time job and unless I worked weekends, I would not have had the time to think through all the View Full →

Joe Alexander

On average, a marketing person costs the company $100K per year which is $50 per hour. This template has definitely saved more than 4 hours of time so it paid for itself immediately. CFO, Start-up
4.0
2015-01-22T12:31:34+00:00
On average, a marketing person costs the company $100K per year which is $50 per hour. This template has definitely saved more than 4 hours of time so it paid for itself immediately. CFO, Start-up

Chris Harris

The graphics in this template are compelling and something we typically pay $200.00 per slide for and that is the cost of this entire template. VP Marketing of processes related to Start-up.
4.0
2015-01-22T12:33:37+00:00
The graphics in this template are compelling and something we typically pay $200.00 per slide for and that is the cost of this entire template. VP Marketing of processes related to Start-up.
4.0
5

Services

  • gtm

    GTM Marketing Strategy

    Marketing Strategy The convergence of the appropriate brand, market, product and distribution strategies form the basis of how to support the goals and objectives of the organization. Alignment of strategy provides …

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  • demand-management

    Demand Management

    The focus for the demand management function should be to convert leads to qualified opportunities for the sales force to close …

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  • sales-enablement

    Sales Enablement

    Sales Enablement focuses on aligning the functions in an organization to produce deliverables for sales to use at each phase of the sales cycle to increase the probability of moving …

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  • demand-creation

    Demand Creation

    Demand Creation and Demand Management must not be separated or an inordinate amount of time will be spent trying to balance a see-saw. Creating a “qualified lead” is step one …

    Learn More →