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Marketing Strategies That Drive Go-to-Market Plans

Providing insights and resources to create marketing strategies that drive go-to-market plans.

Pragmatic Marketing Insights You Can Use

  • An Image Depicting B2B Marketing Strategies - Time Lag

    B2B Marketing Strategies Must Account for Lag Time

    B2B marketing strategies must account for the lag time between lead generation, lead management and the direct sales process. Otherwise, the organization risks missing the forecast each and every quarter. The concept of a lag factor is generally understood but for some reason the time it takes to conceive integrated demand planning, the execution of campaigns, and the…

  • AN IMAGE DEPICTING Effective Marketing Strategies Example

    Effective Marketing Strategies

    Effective Marketing Strategies in demand management will increase and expedite the conversion of Marketing Qualified Leads (MQLs) to Qualified Sales Opportunities (QSOs). An organization that enjoys consistent double-digit growth typically has a healthy and sustained marketing and sales pipeline of qualified sales opportunities.  Qualified sales opportunities are those with a high probability of converting to…

  • An Image Depicting Marketing Strategy Example - Marketing Qualified Leads & Sales Targets

    Marketing Strategy Example – Align Qualified Leads with Sales Targets

    The Marketing Strategy Example – align qualified leads with sales targets – tends to resonate well with CEOs and CFOs because qualified leads are the fuel that drives revenue. Within a marketing organization, the demand creation function is responsible for generating marketing qualified leads. These leads are then passed to demand management where they are converted…

What people who matter say about us.

Steven Carter

The process of building an integrated demand creation plan is clearly laid out and easy to follow. - Senior Manager of Marketing Programs.
5.0
2015-01-22T12:33:20+00:00
The process of building an integrated demand creation plan is clearly laid out and easy to follow. – Senior Manager of Marketing Programs.

William Lesniak

The business model slide gave me some insight about how I should talk about my business model. Director, Product Marketing. Thanks.
4.0
2015-01-22T12:34:25+00:00
The business model slide gave me some insight about how I should talk about my business model. Director, Product Marketing. Thanks.

Wade Tiomes

The Call Guide Template has so many things in it and they are laid out so well and it mades it really easy for me to update the document with my content. I have a full time job and unless I worked weekends, I would not have had the time to think through all the steps, organize them or make them as readable as they did in their guide. Director, Telesales
4.0
2015-01-22T12:32:49+00:00
The Call Guide Template has so many things in it and they are laid out so well and it mades it really easy for me to update the document with my content. I have a full time job and unless I worked weekends, I would not have had the time to think through all the View Full →

Alan Miller

The messaging and positioning template proved very useful for us as we were under a tight timeline and didn’t have the bandwidth to start from ground zero. Corp Comm Director.
5.0
2015-01-22T12:33:04+00:00
The messaging and positioning template proved very useful for us as we were under a tight timeline and didn’t have the bandwidth to start from ground zero. Corp Comm Director.

Paco Taylor

This deck is really well thought out and the slides are very well done. Director of the Global Programs.
5.0
2015-01-22T12:31:10+00:00
This deck is really well thought out and the slides are very well done. Director of the Global Programs.
4.0
5

Services

  • gtm

    GTM Marketing Strategy

    Marketing Strategy The convergence of the appropriate brand, market, product and distribution strategies form the basis of how to support the goals and objectives of the organization. Alignment of strategy provides …

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  • demand-management

    Demand Management

    The focus for the demand management function should be to convert leads to qualified opportunities for the sales force to close …

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  • sales-enablement

    Sales Enablement

    Sales Enablement focuses on aligning the functions in an organization to produce deliverables for sales to use at each phase of the sales cycle to increase the probability of moving …

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  • demand-creation

    Demand Creation

    Demand Creation and Demand Management must not be separated or an inordinate amount of time will be spent trying to balance a see-saw. Creating a “qualified lead” is step one …

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