Marketing that delivers value™

Biography - Peter Buscemi

A dynamic, result-based c-level executive with a COO’s perspective and a CFO’s conscience. Classical marketing training (via the G1000) and progressive marketing practice (at privately held companies), has produced a strategic mindset with a focus on operational excellence. Experience includes product introductions for the first:  LaserJet printer, touch-screen computer; digital camera, e- recruiting exchange, infrastructure on tap (IaaS), Web 2.0 appliance and monetization of an enterprise open source BI offering.
In 2004, Mr. Buscemi founded Four Quadrant, LLC and serves as a marketing consultant to CEO’s, COO’s, Vice President’s of Sales, Marketing, Engineering, Services and Operations. Mr. Buscemi is classically trained in traditional marketing and practices progressive marketing that penetrates, integrates and synchronizes sales, marketing, services and development. Mr. Buscemi is well versed in both strategic and tactical marketing in B2B and B2C markets.
Bio
Peter Buscemi
Peter Buscemi
Area of Expertise

  • Sales enablement
  • Lead scoring & nurturing
  • Market strategy & planning
  • Competitive & market intelligence
  • Customer acquisition & retention
  • Strategic alliances &
  • partner marketing

  • Personas, journey boards, behavioral modeling
  • Branding, public relations, analyst relations
  • Demand creation and management
  • Go-to-Market strategy & execution
  • Tele-qualification & telesales
  • Product & solution marketing
  • Integrated global programs
  • Positioning, messaging
  • Organizational readiness
  • Closed loop reporting
  • ROI, KPIs & Scorecards
  • Sales Tools
  • Data analysis, modeling and segmentation
  • Talent acquisition
  • Professional development
  • Marketing automation
  • Social Media
  • Up-sell and cross-sell
  • Account Intelligence
  • Account evangelism
Phone Mail 415-269-4834
peter@fourquadrant.com
Four Quadrant