Value Delivered> Deliver Value ?

Questions to Ask >>

Are products/solutions reaching their anticipated revenue targets?
Are Marketing programs engineered to deliver revenue or leads?
Is the sales organization spending enough time in-front of prospects and customers?
Is the cost of sale at or below industry standards?
Have the economics of acquiring and retaining customers been maximized?
Are markets large enough to support growth objectives?
Are competitors growing faster?
Are win rates high enough?
Does product strategy include an appropriate balance of cash cows and rising stars?

Peter Buscemi

Classically trained in corporate marketing, product marketing and field marketing at G1000 companies.
Progressively practiced marketing with start-ups that were early, late and turnarounds.
Advised portfolio companies on marketing strategy and execution for a boutique venture capital firm.
Driven by returning value to organizations through tangible, quantifiable measures that meet or exceed expectations.

	415-269-4834
	peter@fourquadrant.com