Marketing that delivers value™
Value Delivered> Maximizing Investment ?
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Questions to Ask >> | Talk to Peter |
- Does the market opportunity support your growth objectives?
- Have you obtained your market share goals?
- Are you penetrating the verticals at the rate you have planned?
- Is there a 3X pipeline?
- Is the ROI on lead generation programs at least 10X?
- Is the marketing investment too high or too low?
- Is the marketing mix right?
- Are you meeting new customer acquisition targets?
- Are you retaining, up-selling and cross-selling to plan?
- Is the staff/budget mix appropriate for corporate, product and field marketing?
- Is conversion in the funnel tight?
- Is the number of days to close a deal increasing or decreasing?
- Is the win rate above or below expectations?
- Are the right projects being funded in development?
- Is the organization ready when a product is launched?
- Are new products achieving their revenue projections?
Copyright © 2012 Four Quadrant LLC. All rights reserved.
Peter Buscemi
- Increased renewals to 90+%.
- Drove 55% of sales pipeline.
- Reduced marketing budget by 25% and headcount by 50%.
- Pioneered innovative demand creation and management initiatives that averaged a 17X ROI.
- Created productivity enhancing sales tools that resulted in a 41% close ratio.
- Redesigned product/service development process, decreasing development time by 36%, and time to market by 29%.
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415-269-4834 |
| peter@fourquadrant.com |
