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Marketing Delivered> Product Marketing

Product Marketing is a unique function that, if properly executed, links all functions within an organization around the single goal of delivering compelling product/service/solution to market in a consistent manner to support the company's overall goals and strategy.

Typically, there are 6 “breakage points” and each is manageable and can be directly correlated to revenue, profitability and market penetration. The 6 points are:

  • Align the organization
  • Establish the market strategy
  • Focus the development effort
  • Make surprise your ally, not your enemy
  • Establish a Go-to-market plan
  • Require accountability

 
Product Marketing
Copyright © 2011 Four Quadrant LLC. All rights reserved.
Peter Buscemi
Peter Buscemi
Part of  Apple Computer’s Imaging Product Marketing Group and a member of the Apple / Kodak team that designed, developed and introduced one of the first digital cameras to the market—QuickTake 100 & 150. Also, active member of the introduction teams for a Web 2.0 appliance, OpenSource offerings, BI, ERP, eCommerce, 4GLs, Oracle 8, LaserJet, the HP 150 touch screen PC and the VAX 780.

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Phone Mail 415-269-4834
peter@fourquadrant.com
Four Quadrant