Marketing Delivered> Product Marketing ?

Questions to Ask >>

Do customers and prospects know if you are a technology leader or industry follower?
Do you have a product roadmap that shows improvements in TQC, Value, organization impact and/or penetration into new markets?
Do you know how your offering stacks up against your competition?
Do you know when and why you win and lose in competitive selling situations?
Do you experience high conversion rates in the lower half of your sales funnel?
Do you have a process to manage the development of new products?
Are there multiple check points in the new product development process to kill, modify or fast track the effort?
Is the entire organization prepared to be successful when a new product/service/solution is released?

Peter Buscemi

Designed, developed and managed the successful launch of over 20 products/solutions to market.

Ensured organizational readiness by mapping functional needs against the new product development timeline and guaranteed accountability.

Incorporated senior management in to the new product development process to review/approve key milestones while empowering the operational team.

	415-269-4834
	peter@fourquadrant.com