Marketing Delivered> Sales Readiness ?

Questions to Ask >>

Talk to Peter

What is your brand promise to the market place?
Do you have a unique and compelling message that is consistent across all actions, behaviors and communications?
What are the key messages and who communicates them?
What markets do you compete in?
What is the market opportunity for your offering?
What is your beach head strategy?
How do your function’s goals support the company’s objectives?
Why are you building product x?
What is the business objective for development effort y?
What is the new product development process?
How do you build a product roadmap?
What is the distribution strategy?
Is there a compelling value proposition in the coverage model for all channels?
What is the cost of sale by channel?
How can you decrease the cost of sale by channel?

Peter Buscemi

As VP Market & Sales Development at Actuate, leveraged account intelligence to starburst inside an account through knowledge of the: industry; organization challenges / opportunities, and; specific internal projects.

Focused account evangelism around internal sponsors to promote projects inside their department, in new business units and across the industry.

	415-269-4834
	peter@fourquadrant.com