Marketing Templates

Proven Marketing Strategies, documented in PowerPoint templates, drive effective Go-to-Market Plans.

Value Proposition
CommunicationsYour Company ReviewCompetitive LandscapeCompetitor ReviewDeliverables and TimelineDifferentiation SummaryGTM MessagingInternal InterviewsMarket LandscapeMessages By AudienceMessagin Framework ExampleMessaging FrameworkDefine the Objective and StrategyOrganizing InformationPositioning ComponenetsPositioning ProcessRelative Competitive PositioningWhat Content Should be CoveredWhat is a Value PropositionWhat Questions Should You AskWho Are You Selling to

Messaging & Positioning Planning Template

4.85 out of 5 based on 13 customer ratings
(13 customer reviews)


Messaging & Positioning Planning Template

Develop compelling and differentiated positioning and key messages that can be leveraged in all internal and external communications venues.

  • 22 professionally designed PowerPoint slides (editable).
  • A proven process, compelling graphics and sample unique selling proposition text.
  • Download now and create differentiated messaging that will resonate with your target audience.

Download the Messaging & Positioning Planning Template to create the source code to create a unique selling proposition and serve as the backbone for communicating a strong, clear, consistent messaging for internal and external audiences.

The processes that are shared to build build a messaging and positioning framework have been tested and proven at Fortune 1000 companies, start-ups and are used in an advanced marketing class taught at the executive MBA level.

Product Description

Messaging & Positioning Planning Template

Leverage the Messaging & Positioning Planning Template to develop a compelling and unique selling proposition that can be leveraged in all internal and external communications venues.

The Messaging & Positioning Planning Template has been developed from numerous messaging, positioning and repositioning projects for start-ups and public companies to create unique selling propositions and go-to-market messaging.

Clarify and document exactly who the company desires to sell the product or solution to as it provides a laser focus for the creation of the unique selling proposition and the development of value drivers for each persona in the customer buying process.  In most companies, a survey of the executives of what the organization sells will yield a spectrum of responses and this is a clear sign that a concise, consistent message that resonates to the market is not being communicated.  Because each functional area in a company, and role in each functional area, has different experiences with customers, it is easy to see how each could promote different value proposition statements.  The result is that customers receive mixed messages from the same organization and this does not facilitate building a strong brand.

The Messaging & Positioning Planning Template breaks the process of developing a unique selling proposition into pragmatic process with logical steps. By breaking the messaging and positioning exercise into chunks, it is clear and obvious to identify exactly where the project stands at any particular point in time and what remains to be done.

Downloading the PowerPoint template will provide a framework for building a messaging and positioning framework that will yield a unique selling proposition and the source code that be used to create all internal and external messaging that will resonate with your target audience.

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13 reviews for Messaging & Positioning Planning Template

  1. 5 out of 5


    This PowerPoint presentation saved me so much time in building my own unique selling proposition. – Marcom Director.

  2. 5 out of 5


    The messaging and positioning template proved very useful for us as we were under a tight timeline and didn

  3. 5 out of 5


    The Messaging & Positioning Template provided great deal of value for us by providing a process and deliverables across a timeline. It was important to communicate to executives why they needed to dedicate time to the project, the process that would be followed and the final output.

  4. 5 out of 5


    Developing a messaging and positioning framework requires a number of conversations across a wide number of constituents. Having the right constructs at your finger-tips to extract information and a process leverage templates to creat final deliverables was a huge plus for us.

  5. 5 out of 5


    The planning template is expected to save us a lot of rework and maximize spend as it deals with so many nuances that we did not originally anticipate. Director, Lead Generation

  6. 5 out of 5


    The PowerPoint slide that asks the question, who are you selling to, provided a good deal of insight as we asked these questions to the internal stakeholders and external customers and influencers.

  7. 5 out of 5


    It was beneficial for use to have a summary of the process, deliverables and timeframe as we have more of an engineering mentality in the company so process is the forefront of most discussions. Dir Product Marketing

  8. 4 out of 5


    Ranking our company versus our competitors is a good format to be honset with ourselves about were we actually stand in the market. VP Marketing

  9. 5 out of 5


    The positioning components slide looks like a straight foreword and simply slide but one that the team spend days debating.

  10. 5 out of 5


    The communications and GTM Messaging slides assisted educating the management team on the communication vehicles and their corresponding roles in our communications strategy. VP Corp Comm

  11. 5 out of 5


    The relative competitive positioning slide is a great way to summarize a lot of information about who is in the market and their relative position in it. We used this slide in updating the executive team during our Op’s Review. GM – LOB

  12. 4 out of 5


    The value proposition slides were used to facilitate an internal discussion to update our unique selling proposition. VP Marketing

  13. 5 out of 5


    The differentiation summary slide was really useful for us as it provides an objective and quantifiable approach to determine what is true differentiation, relative to competitors. Senior Director, Product Marketing

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