Website Proposal Template
The Website Proposal Template is designed for Marketer’s to set a website project up for success by creating a plan to build or rebuild a website. Yes, it’s best practice to build a plan to build a website.
By creating a website proposal an organization will minimize the amount of time and money spent on undoing and redoing things that were not properly thought through from the start.
A best practice is to start begin a website project by stating the business objectives for the site in your website proposal clearly. Next,define the goals of the initiative and set objectives that are straightforward, attainable, measurable and have the support of all stakeholders who have a vested interest in the success of the initiative. Many companies that skip the website proposal phase tend to rush into a home page design and focus on colors, pop-ups, rollovers, fonts, etc.–all of which is important but later down the line.
Incorporate the mission statement into the website proposal to bring together the key business goals and align them with the needs of the site users. While inspirational in nature, like its foundational business objectives, each element is attainable and measurable. The mission statement should be broken out into its constituent parts. Along side each element, summary information should be provided to further explain the goal and intent embodied within the mission statement text.
Document the implementation imperatives in the website proposal. Implementation Imperatives essentially define the “rules of engagement” for the new website or the redesign project – while the business objectives define what the site must deliver and the audience prioritization defines who the site is intended for, the implementation imperatives define how the content and functionality must be delivered. They include design constraints, usability requirements and desired tangible benefits the site must deliver upon.
Summarize the success measures in your website proposal. Success Measures are the definition of a performance measurement plan that will document how to track and measure the website’s success in delivering against users’ needs and the core business objectives. Building a performance measurement plan is an interactive process. As use cases, creative concepts, user experience and technology designs are finalized, the initial list of measurements to the right will be expanded.
The Website Proposal Template is designed for Marketer’s to build an efficient and effective website. The scope of the Website Proposal PowerPoint Template spans establishing clear goals, segmenting audiences types, defining the desired user experience, prioritizing the required features, stating the critical success factors and documenting metrics.
Downloading the PowerPoint template sets your website project up for success by providing a process to establish clear goals, objectives, strategies, tactics and metrics.