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Setting Objectives
Persona DevelopmentThe image illustrates the Brand Vision and is part of the website proposal templateThe image illustrates the Journey Board and is part of the website proposal templateThe image illustrates the Journey Board and is part of the website proposal templateThe image illustrates Content Vehicles and is part of the website proposal templateWebsite proposal template - user experience strategyThe image illustrates the Conceptual Architecure and is part of the website proposal templateThe image illustrates Deliverables & Timeline and is part of the website proposal templateThe image illustrates Deliverables & Timeline and is part of the website proposal templateThe image illustrates the Enabling Processes and they are part of the website proposal templateThe image illustrates the Feature Roadmap and is part of the website proposal templateThis image illustrates the Setting of Objectives that is used in the development of a Website Proposal TemplateThis image illustrates the Target Audience that is used in the development of a Website Proposal TemplateSetting ObjectivesWebsite proposal template - success metricsThis image illustrates the Outline that is used in the development of a Website Proposal Template

Website Proposal Template

4.58 out of 5
(12 customer reviews)

$199.00

Website Proposal Template

Set your new website project up for success by creating a plan to build a new or facelift an existing website.

  • 16 professionally designed PowerPoint slides (editable).
  • A proven process, compelling graphics and sample text.
  • Download now to intelligently build a website from a plan that supports business objectives.

Download the Website Proposal Planning Template to set your website project up for success.

The processes that are shared to build a Website Proposal have been proven and tested at Fortune 1000 companies, start-ups and have been taught in advanced marketing at the executive MBA level.

Product Description

Website Proposal Template

The Website Proposal Template is designed for Marketer’s to set a website project up for success by creating a plan to build or rebuild a website.  Yes, it’s best practice to build a plan to build a website.

By creating a website proposal an organization will minimize the amount of time and money spent on undoing and redoing things that were not properly thought through from the start.

A best practice is to start begin a website project by stating the business objectives for the site in your website proposal clearly.  Next,define the goals of the initiative and set objectives that are straightforward, attainable, measurable and have the support of all stakeholders who have a vested interest in the success of the initiative.  Many companies that skip the website proposal phase tend to rush into a home page design and focus on colors, pop-ups, rollovers, fonts, etc.–all of which is important but later down the line.

Incorporate the mission statement into the website proposal to bring together the key business goals and align them with the needs of the site users. While inspirational in nature, like its foundational business objectives, each element is attainable and measurable. The mission statement should be broken out into its constituent parts. Along side each element, summary information should be provided to further explain the goal and intent embodied within the mission statement text.

Document the implementation imperatives in the website proposal.  Implementation Imperatives essentially define the “rules of engagement” for the new website or the redesign project – while the business objectives define what the site must deliver and the audience prioritization defines who the site is intended for, the implementation imperatives define how the content and functionality must be delivered. They include design constraints, usability requirements and desired tangible benefits the site must deliver upon.

Summarize the success measures in your website proposal.   Success Measures are the definition of a performance measurement plan that will document how to track and measure the website’s success in delivering against users’ needs and the core business objectives. Building a performance measurement plan is an interactive process. As use cases, creative concepts, user experience and technology designs are finalized, the initial list of measurements to the right will be expanded.

The Website Proposal Template is designed for Marketer’s to build an efficient and effective website. The scope of the Website Proposal PowerPoint Template spans establishing clear goals, segmenting audiences types, defining the desired user experience, prioritizing the required features, stating the critical success factors and documenting metrics.

Downloading the PowerPoint template sets your website project up for success by providing a process to establish clear goals, objectives, strategies, tactics and metrics.

Additional Information

Number Of Slides

15 Professionally Designed PowerPoint Slides

What Do I Get?

▪ 15 slides that include a proven process, compelling graphics and sample text that include: ▪ The website planning process ▪ Setting objectives, deliverables and timeline ▪ Documenting the target audience and building personas ▪ Defining the buyer behavior model and journey board ▪ Creating the brand vision, user experience and conceptual architecture ▪ Setting the feature roadmap ▪ Where to Focus ▪ Enabling processes, critical success factors and success metrics

12 reviews for Website Proposal Template

  1. Joe Alexander
    4 out of 5

    :

    On average, a marketing person costs the company $100K per year which is $50 per hour. This template has definitely saved more than 4 hours of time so it paid for itself immediately. CFO, Start-up

  2. VP Marketing, Start-up
    4 out of 5

    :

    The graphics in this template are compelling and something we typically pay $200.00 per slide for and that is the cost of this entire template.

  3. Janiewallace
    5 out of 5

    :

    The last time we refreshed the website we started by talking about what we wanted the home page to look like. This time we leveraged the website planning process slide and started our project by discussing the objective for the site. VP Marketing

  4. Thomas Bates
    5 out of 5

    :

    The buyer behavior model made us think through how the website would help a potential buyer. Director Marketing

  5. Sam Billings
    5 out of 5

    :

    We had a lot of content but no logical format for what we had created or why we created it. The journey board gave us a framework to document where in the sales process fit. Senior Marketing Manager

  6. J Peavy
    5 out of 5

    :

    The website update was a huge investment for our company. However, the success of the website extended way beyond the core team building the website and documenting the CSFs and communicating them was important for us. Web Manager

  7. Tonya Rollins
    4 out of 5

    :

    The amount of information that the team suggested be available on the new website was massive. The conceptual architecture was really helpful for us to organize information and drive the navigation. Marketing Director

  8. Dylan Johnston
    5 out of 5

    :

    What we wanted to include in the new website was way beyond what we were capable of delivering. The Feature Roadmap provided a logical and pragmatic approach to develop V1, V1.5, V2.0. Senior Web Manager

  9. William T
    5 out of 5

    :

    Everyone had a different opinion of what the website should be and why we needed to update the website. Setting objective and communicating them helped get everyone on the same page and set expectations appropriately. VP Marketing

  10. Johnny Locklair
    4 out of 5

    :

    User Experience is a term everyone in our company likes to use in meetings. The issue is that everyone has a different idea of what that means. The User Experience slide facilitated a key discussion for us to have and come to agreement on what is meant by the term. Marketing Director

  11. Thad Littleton
    4 out of 5

    :

    Depending upon who you talked to, the website was being redesigned to support a different group. Documenting and prioritizing the target audience for the website allowed us to focus our efforts. Senior Marketing Manager

  12. J Kloska
    5 out of 5

    :

    We did not have a good set of metrics to evaluate the old website. A key factor in getting internal buy-off was to document success metrics to demonstrate value. VP Marketing

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