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Marketing Strategies That Drive Go-to-Market Plans

Providing insights and resources to create marketing strategies that drive go-to-market plans.

Pragmatic Marketing Insights You Can Use

  • An Image Depicting Go to Market Plan - Periodic Table B2B of Digital Marketing Metrics

    Go to Market Plan – Planning Assumptions

    When creating or updating your company’s go to market plan, the planning assumptions that the plan is based on will be updated throughout the process as better information becomes available.  Included in this post are three resources that you will want to reference: digital marketing metrics, B2B SaaS metrics and B2B content marketing. It goes…

  • An Image Depicting the 8 Fundamentals of Creating a Go-to-Market Plan

    8 Go to Market Plan Fundamentals – Four Quadrant

    The quality of a go to market plan determines whether a company will be successful.  In short, there are basically eight fundamentals that need to be mastered to develop a go to market plan that will be successful in the market place.  Then, focus attention upon go to market resources to execute the plan flawlessly.…

  • An Image Depicting Understanding B2B Buyer Personas

    Understanding B2B Buyer Personas

    Understanding B2B buyer personas places an organization in the best position to align go-to-market resources in a laser-like fashion. According to “Understanding B2B Buyers a 2016 Benchmark Study, companies that consistently met or exceeded their marketing qualified lead and bookings targets by developing, maintaining and incorporating personas into their daily routines. The question then is, “So if the value…

Leverage proven go-to-market strategy templates provide a huge head start for developing go to market plans.

Go to Market Strategy Examples

Mark Twain once said, “The secret of getting ahead is getting started.” And that is also true when it comes to developing your go-to-market strategy.

The core of your business — your offering — is dependent upon the successful design, development and implementation of your go-to-market (GTM) strategy. A holistic and integrated GTM strategy is a cohesive framework to guide strategies, marketing processes and marketing tactics. It also significantly impacts your business goals.

We help you develop your go-to-market strategies in an efficient and effective manner by providing the tools you need to create a fully fleshed out go- to-market strategy to guide a streamlined, lean marketing process.

Leverage Go-to-Market Planning Templates

  • Planning templates for key marketing tasks are based on thirty years of B2B marketing experience in Fortune 500 companies and start-ups
  • Each GTM plan template includes a proven process, compelling graphics and a go-to-market example
  • These go-to-market strategies have been used in advanced marketing classes at the Executive MBA Level

Highlights include: Go-to-Market Strategy templates for all areas of marketing including go-to-market strategy and execution; brand identity and brand positioning; content marketing; building or revamping the corporate website; customer acquisition and retention; strategic account planning; social media, raising venture capital, angel or private equity funding; and influencer and analyst relations.

It’s true that projects can overwhelm us when we see how many hours are involved. But getting started is usually not that difficult. Get started today:

  • Begin with a proven go-to-market strategy template built by a CMO
  • Leverage these cost-effective GTM plan templates (considering internal resources run $50-$100 per hour fully loaded)
  • Understand that most organizations do not have the luxury of internal resources with a wealth of go-to-market examples they can compile into a holistic and integrated go-to-market process
  • These organizations must outsource PowerPoint development, use the creative services group or have the user create the GTM PowerPoint presentation – meaning lots of time and expensive resources

Why Reinvent the Wheel?

Go-to-Market Strategy is not rocket science but it IS part science. Thirty years of working in Fortune 500 companies (large budgets, big staffs and expensive agencies) as well as start-ups (one man bands, shoe string budgets and guerrilla marketing) was an eye opener. It enabled the development of a managed, repeatable process to efficiently and effectively build strategic go-to-market plans to drive flawless tactical execution. So why reinvent the wheel? Leverage these go-to-market best practices to set your project and team up for success.

Through resources like our editable go-to-market PowerPoint slide templates, valuable insights via our marketing resource blog, and our marketing slide library, we support the complete development of your company’s go-to-market strategies.

Give yourself and your team a serious head start with proven go-to-market strategies to easily build upon. With these crucial go-to-market building blocks at your fingertips, your GTM team will enjoy a significant advantage while developing, executing and articulating your company’s go-to-market strategy. Our GTM strategy templates form the basis for integrating the marketing tactics and tools needed for your marketplace success.

DOWNLOAD Go-to-Market Strategy Templates

What people who matter say about us.

JJ Simmons

All my SDRs are closers but few had a repeatable process to close each call. The guide lays out a pragmatic approach to close a call and set expectations over a timeline. My reps use this on every call. Director SDRs
4.0
2015-01-06T20:25:09+00:00
All my SDRs are closers but few had a repeatable process to close each call. The guide lays out a pragmatic approach to close a call and set expectations over a timeline. My reps use this on every call. Director SDRs

William Lesniak

The business model slide gave me some insight about how I should talk about my business model. Director, Product Marketing. Thanks.
4.0
2015-01-22T12:34:25+00:00
The business model slide gave me some insight about how I should talk about my business model. Director, Product Marketing. Thanks.

Patrick Sheldon

In the Demand Management Planning Template, there is a chart that summarizes the lead follow-up process that is the heart of how sales and marketing need to work together and what has to happen in a 30 day time frame across people, processes and systems.
5.0
2015-01-22T12:29:57+00:00
In the Demand Management Planning Template, there is a chart that summarizes the lead follow-up process that is the heart of how sales and marketing need to work together and what has to happen in a 30 day time frame across people, processes and systems.

Alexander Knights

There is more than enough information in this presentation to put together a solid investor presentation. VP Marketing, Start-up
4.0
2015-01-22T12:34:46+00:00
There is more than enough information in this presentation to put together a solid investor presentation. VP Marketing, Start-up

Johnny J Salters

As the BDRs are typically the first human touch to a prospect, we wanted to make sure the first impression was a good one and that if the prospect went to a web page or read some collateral that it looked like it al came format he same company. We used the framework in the call guide and sat down with marketing to ensure we were all singing form the same song sheet. Director, Business Development
4.0
2015-01-22T12:30:23+00:00
As the BDRs are typically the first human touch to a prospect, we wanted to make sure the first impression was a good one and that if the prospect went to a web page or read some collateral that it looked like it al came format he same company. We used the framework in the View Full →
4.0
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Services

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    GTM Marketing Strategy

    Marketing Strategy The convergence of the appropriate brand, market, product and distribution strategies form the basis of how to support the goals and objectives of the organization. Alignment of strategy provides …

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  • demand-management

    Demand Management

    The focus for the demand management function should be to convert leads to qualified opportunities for the sales force to close …

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  • sales-enablement

    Sales Enablement

    Sales Enablement focuses on aligning the functions in an organization to produce deliverables for sales to use at each phase of the sales cycle to increase the probability of moving …

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  • demand-creation

    Demand Creation

    Demand Creation and Demand Management must not be separated or an inordinate amount of time will be spent trying to balance a see-saw. Creating a “qualified lead” is step one …

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