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Marketing Strategies That Drive Go-to-Market Plans

Providing insights and resources to create marketing strategies that drive go-to-market plans.

Pragmatic Marketing Insights You Can Use

  • An Image Depicting the 8 Fundamentals of Creating a Go-to-Market Plan

    8 Go to Market Plan Fundamentals – Four Quadrant

    The quality of a go to market plan determines whether a company will be successful.  In short, there are basically eight fundamentals that need to be mastered to develop a go to market plan that will be successful in the market place.  Then, focus attention upon go to market resources to execute the plan flawlessly.…

  • An Image Depicting Understanding B2B Buyer Personas

    Understanding B2B Buyer Personas

    Understanding B2B buyer personas places an organization in the best position to align go-to-market resources in a laser-like fashion. According to “Understanding B2B Buyers a 2016 Benchmark Study, companies that consistently met or exceeded their marketing qualified lead and bookings targets by developing, maintaining and incorporating personas into their daily routines. The question then is, “So if the value…

  • An Image Depicting Sales & Marketing Hand-offs SDRs

    Sales & Marketing Hand-offs & SDRs

    Sales & Marketing Hand-offs are the key to create a predictable, sustainable, efficient and effective sales pipeline.  The hand-off of Marketing Qualified Leads (MQLs) between lead generation (demand creation, field marketing) and demand management (sales development or business development reps) and the hand-off of meetings between demand management and the field sales team (Qualified Sales Opportunities (QSOs)) will…

  • An Image Depicting The-Effectiveness-of-the-ISR-Activity-Model

    The Effectiveness of the SDR Activity Model

    The success of any demand management function can be directly traced backed to the effectiveness of the SDR activity model, assumptions, conversion estimates and the process used to set priorities.  Take the time to build or rethink the resources, processes and systems that are used to follow-up on leads which are typically generated by marketing programs…

Leverage proven go-to-market strategy templates provide a huge head start for developing go to market plans.

Go to Market Strategy Examples

Mark Twain once said, “The secret of getting ahead is getting started.” And that is also true when it comes to developing your go-to-market strategy.

The core of your business — your offering — is dependent upon the successful design, development and implementation of your go-to-market (GTM) strategy. A holistic and integrated GTM strategy is a cohesive framework to guide strategies, marketing processes and marketing tactics. It also significantly impacts your business goals.

We help you develop your go-to-market strategies in an efficient and effective manner by providing the tools you need to create a fully fleshed out go- to-market strategy to guide a streamlined, lean marketing process.

Leverage Go-to-Market Planning Templates

  • Planning templates for key marketing tasks are based on thirty years of B2B marketing experience in Fortune 500 companies and start-ups
  • Each GTM plan template includes a proven process, compelling graphics and a go-to-market example
  • These go-to-market strategies have been used in advanced marketing classes at the Executive MBA Level

Highlights include: Go-to-Market Strategy templates for all areas of marketing including go-to-market strategy and execution; brand identity and brand positioning; content marketing; building or revamping the corporate website; customer acquisition and retention; strategic account planning; social media, raising venture capital, angel or private equity funding; and influencer and analyst relations.

It’s true that projects can overwhelm us when we see how many hours are involved. But getting started is usually not that difficult. Get started today:

  • Begin with a proven go-to-market strategy template built by a CMO
  • Leverage these cost-effective GTM plan templates (considering internal resources run $50-$100 per hour fully loaded)
  • Understand that most organizations do not have the luxury of internal resources with a wealth of go-to-market examples they can compile into a holistic and integrated go-to-market process
  • These organizations must outsource PowerPoint development, use the creative services group or have the user create the GTM PowerPoint presentation – meaning lots of time and expensive resources

Why Reinvent the Wheel?

Go-to-Market Strategy is not rocket science but it IS part science. Thirty years of working in Fortune 500 companies (large budgets, big staffs and expensive agencies) as well as start-ups (one man bands, shoe string budgets and guerrilla marketing) was an eye opener. It enabled the development of a managed, repeatable process to efficiently and effectively build strategic go-to-market plans to drive flawless tactical execution. So why reinvent the wheel? Leverage these go-to-market best practices to set your project and team up for success.

Through resources like our editable go-to-market PowerPoint slide templates, valuable insights via our marketing resource blog, and our marketing slide library, we support the complete development of your company’s go-to-market strategies.

Give yourself and your team a serious head start with proven go-to-market strategies to easily build upon. With these crucial go-to-market building blocks at your fingertips, your GTM team will enjoy a significant advantage while developing, executing and articulating your company’s go-to-market strategy. Our GTM strategy templates form the basis for integrating the marketing tactics and tools needed for your marketplace success.

DOWNLOAD Go-to-Market Strategy Templates

What people who matter say about us.

Wade Tiomes

The Call Guide Template has so many things in it and they are laid out so well and it mades it really easy for me to update the document with my content. I have a full time job and unless I worked weekends, I would not have had the time to think through all the steps, organize them or make them as readable as they did in their guide. Director, Telesales
4.0
2015-01-22T12:32:49+00:00
The Call Guide Template has so many things in it and they are laid out so well and it mades it really easy for me to update the document with my content. I have a full time job and unless I worked weekends, I would not have had the time to think through all the View Full →

Alan Miller

The messaging and positioning template proved very useful for us as we were under a tight timeline and didn’t have the bandwidth to start from ground zero. Corp Comm Director.
5.0
2015-01-22T12:33:04+00:00
The messaging and positioning template proved very useful for us as we were under a tight timeline and didn’t have the bandwidth to start from ground zero. Corp Comm Director.

Steven Carter

The process of building an integrated demand creation plan is clearly laid out and easy to follow. - Senior Manager of Marketing Programs.
5.0
2015-01-22T12:33:20+00:00
The process of building an integrated demand creation plan is clearly laid out and easy to follow. – Senior Manager of Marketing Programs.

Chris Harris

The graphics in this template are compelling and something we typically pay $200.00 per slide for and that is the cost of this entire template. VP Marketing of processes related to Start-up.
4.0
2015-01-22T12:33:37+00:00
The graphics in this template are compelling and something we typically pay $200.00 per slide for and that is the cost of this entire template. VP Marketing of processes related to Start-up.

Gabby Lewis

This PowerPoint presentation saved me so much time in building my own unique selling proposition. - Marcom Director.
5.0
2015-01-22T12:33:52+00:00
This PowerPoint presentation saved me so much time in building my own unique selling proposition. – Marcom Director.
4.0
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Services

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    GTM Marketing Strategy

    Marketing Strategy The convergence of the appropriate brand, market, product and distribution strategies form the basis of how to support the goals and objectives of the organization. Alignment of strategy provides …

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  • demand-management

    Demand Management

    The focus for the demand management function should be to convert leads to qualified opportunities for the sales force to close …

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  • sales-enablement

    Sales Enablement

    Sales Enablement focuses on aligning the functions in an organization to produce deliverables for sales to use at each phase of the sales cycle to increase the probability of moving …

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  • demand-creation

    Demand Creation

    Demand Creation and Demand Management must not be separated or an inordinate amount of time will be spent trying to balance a see-saw. Creating a “qualified lead” is step one …

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