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Marketing Strategies That Drive Go to Market Plans

Providing sales and marketing insights and resources to develop and execute efficient and effective go to market plans.

Pragmatic Marketing Insights You Can Use

  • Andy Paul - Align B2B Sales & Marketing

    Sales Quick Reference Cards – Andy Paul Interviews Peter Buscemi

    Any Paul interview Peter Buscemi to discuss Sales Quick Reference Cards.  Specifically, Andy and Peter delve into: What is the dividing line between sales and marketing? Who should the SDR function report to in the organization? Can SDRs belong in marketing just as well as sales? Sales Quick Reference Cards – What Does Marketing Do…

  • MarTech Adoption, Budgets, Innovation - MarTech Budgets

    Marketing Technology Research Findings

    Marketing Technology Research Findings summarizes what B2B marketers need to know about marketing technology (MarTech) adoption and innovation. Walker Sands surveyed more than 300 marketing professionals t0 produce the State of Marketing Technology 2017 – Closing the Gap Between Martech Innovation and Adoption and here is what you need to know. Marketing Technology Research Findings…

  • Cloud Computing Research Findings - Cloud Computing

    Cloud Computing Research Findings

    IDG Enterprise completed their Cloud Computing Research Findings (reg required) and there are many insights and information that can be used in sales messaging, demand generation and account based marketing efforts. Specific topics covered by the research include: Cloud models used today Expectations for the rate of growth of each model Desired business outcomes Cloud computing investments…

  • B2B SaaS Predictive Analytics Market - Sales and Marketing

    SaaS Predictive Analytics Market for B2B Sales and Marketing

    The SaaS predictive analytics market encompasses an emerging category of data, process and productivity applications for B2B sales and marketing professionals.  SaaS predictive analytics are designed to be used at all stages of the sales cycle – for net new customers and expansion within existing accounts. SaaS predictive analytics help: B2B salespeople improve win rates,…

Leverage proven go-to-market strategy templates provide a huge head start for developing go to market plans.


Go to Market Strategy Examples

Mark Twain once said, “The secret of getting ahead is getting started.” And that is also true when it comes to developing your go to market strategy.

The core of your business — your offering — is dependent upon the successful design, development and implementation of your go-to-market strategy. A holistic and integrated go to market plan is a cohesive framework that will guide marketing execution, marketing processes and marketing tactics that positively impact your business goals.

Don’t fall into the trap of doing the same old thing and don’t get bogged down in analysis-paralysis.  Leverage proven go to market processes that help you develop your go to market strategies in an efficient and effective manner.  Build an integrated, holistic go-to-market plan that guide flawless marketing execution.

Go to Market Resources for Sales & Marketing

Over 100 pragmatic, actionable blog posts written about go to market strategy, sales and marketing have been written by a CMO that has worked with over 25 companies (G1000 and startups).

Posts are written on customer acquisition, retention, converting leads to qualified sales opportunities, sales enablement, marketing automation, messaging, positioning, lead generation, lead management, content marketing, call guides, sales, social media, investor presentations and more.

It’s hard to keep up with the flow of information that is generated daily to find the gold nuggets.  Each month we search Gartner, Forrester, IDC, IDG, McKinsey, Deloitte, PWC and others to summarize the information that is essential to develop go to market strategy and execution.

Read about go to market strategy and tactics >>


Leverage Go to Market Planning Templates

  • Go to market planning templates for key marketing tasks are based on decades of classic B2B marketing experience with a progressive twist in Fortune 500 companies and startups
  • Each Go to market plan template includes a proven process, compelling graphics in PowerPoint and a go to market examples
  • These go to market strategies have also been used in advanced marketing classes at the Executive MBA Level

Highlights include: Go-to-Market Strategy templates for all areas of marketing including go to market strategy and execution; brand identity and brand positioning; content marketing; building or revamping the corporate website; customer acquisition and retention; demand management, strategic account planning; social media planning and funding pitch decks.

It’s true that projects can overwhelm us when we see how many hours are involved. But getting started is usually not that difficult. Get started today:

  • Begin with a proven go to market strategy template built by a CMO
  • Leverage these cost-effective go-to-market plan templates (considering internal resources run $50-$100 per hour fully loaded)
  • Understand that most B2B marketing organizations do not have the luxury of internal marketing resources with a wealth of go to market examples they can compile into a holistic and integrated go to market process
  • These organizations must outsource PowerPoint development, use the creative services group or have each B2B marketer create their go to market PowerPoint presentation – meaning lots of time and expensive resources

View the go to market templates  >>


Why Reinvent the Wheel?

Developing a go to market plan is not rocket science but it IS part science. Thirty years of working in Fortune 500 companies (large budgets, big staffs and expensive agencies) as well as start-ups (one man bands, shoestring budgets and guerrilla marketing) was an eye opener. It enabled the development of managed, repeatable go-to-market processes to efficiently and effectively build strategic go-to-market plans that drive flawless tactical execution. So why reinvent the wheel? Leverage these go to market best practices to create an effective go to market strategy that will achieve financial objectives.

Through resources like our editable go to market PowerPoint slide templates, valuable insights via our marketing resource blog, and our marketing slide library, we support the complete development of your company’s go to market strategies.

Give yourself and your team a serious head start with proven go-to-market strategies to easily build upon. With these crucial go to market building blocks at your fingertips, your go to market team will enjoy a significant advantage while developing, executing and articulating your company’s go to market strategy. Our go to market strategy templates form the basis for integrating the marketing tactics and tools needed for your marketplace success.


DOWNLOAD Go to Market Strategy Templates

What people who matter say about us.

Eric Doty

I used this deck to build a presentation to update my board and as a CEO of Start-up, I highly recommend it.
5.0
2015-01-22T12:32:03+00:00
I used this deck to build a presentation to update my board and as a CEO of Start-up, I highly recommend it.

Yvonne Evans

This document has all the tables and charts that we use to document what we want are telesales people saying on the phone. It also has great charts and tables to set expectations and manage progress. Telesales Manager
5.0
2015-01-22T12:32:20+00:00
This document has all the tables and charts that we use to document what we want are telesales people saying on the phone. It also has great charts and tables to set expectations and manage progress. Telesales Manager

Paddy Thomas

I used this go-to-market presentation with the GTM team and the reception was very positive. Product Marketing Manager.
5.0
2015-01-22T12:32:33+00:00
I used this go-to-market presentation with the GTM team and the reception was very positive. Product Marketing Manager.

Wade Tiomes

The Call Guide Template has so many things in it and they are laid out so well and it mades it really easy for me to update the document with my content. I have a full time job and unless I worked weekends, I would not have had the time to think through all the steps, organize them or make them as readable as they did in their guide. Director, Telesales
4.0
2015-01-22T12:32:49+00:00
The Call Guide Template has so many things in it and they are laid out so well and it mades it really easy for me to update the document with my content. I have a full time job and unless I worked weekends, I would not have had the time to think through all the steps, organize them or make them as readable as they did in their guide. Director, Telesales

Alan Miller

The messaging and positioning template proved very useful for us as we were under a tight timeline and didn’t have the bandwidth to start from ground zero. Corp Comm Director.
5.0
2015-01-22T12:33:04+00:00
The messaging and positioning template proved very useful for us as we were under a tight timeline and didn’t have the bandwidth to start from ground zero. Corp Comm Director.
4.0
5

Services

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    Marketing Strategy The convergence of the appropriate brand, market, product and distribution strategies form the basis of how to support the goals and objectives of the organization. Alignment of strategy provides …

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  • Demand Management

    The focus for the demand management function should be to convert leads to qualified opportunities for the sales force to close …

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  • Sales Enablement

    Sales Enablement focuses on aligning the functions in an organization to produce deliverables for sales to use at each phase of the sales cycle to increase the probability of moving …

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  • Demand Creation

    Demand Creation and Demand Management must not be separated or an inordinate amount of time will be spent trying to balance a see-saw. Creating a “qualified lead” is step one …

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