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Marketing Strategies That Drive Go-to-Market Plans

Providing insights and resources to create marketing strategies that drive go-to-market plans.

Pragmatic Marketing Insights You Can Use

  • An Image Depicting McKinsey ITaaS Report - Build to Consume

    McKinsey ITaaS Report – The Cloud Debate is Over

    McKinsey ITaaS Report – small, medium and large enterprises are moving a significant portion of their IT workloads to cloud environments and the impact with be substantial for for both consumers and vendors. In the McKinsey on ITaaS report, businesses are switching their IT workloads over to the cloud and it is happening in droves.  Businesses are…

  • An Image Depicting Cloud Computing Report - Enterprise Cloud Strategy

    Cloud Computing Report – Users & Providers

    Findings from RightScale’s Cloud Computing Report are summarized in this post and include hybrid cloud adoption ramps as cloud computing users and cloud computing providers mature. Cloud Computing Report – Cloud Adoption: How Far Have We Come in 1 Year? It’s hard to think of a more disruptive technology than cloud computing. In just a few short…

  • An Image Depicting Go to Market Plan SaaS Distribution Model By Price Point

    Go to Market Plan SaaS Distribution Models

    Go to Market Plan SaaS Distribution Models highlights the importance of the appropriate distribution model. Regardless of whether a company sells a SaaS or On-Premise solution, the goal is the same: maximize revenue and minimize the cost of acquiring customers.  SaaS is about 30% of application spend today as noted by IDC, Worldwide Enterprise Application Spend…

  • An Image Depicting Go to Market Plan - Periodic Table B2B of Digital Marketing Metrics

    Go to Market Plan – Planning Assumptions

    When creating or updating your company’s go to market plan, the planning assumptions that the plan is based on will be updated throughout the process as better information becomes available.  Included in this post are three resources that you will want to reference: digital marketing metrics, B2B SaaS metrics and B2B content marketing. It goes…

Leverage proven go-to-market strategy templates provide a huge head start for developing go to market plans.

Go to Market Strategy Examples

Mark Twain once said, “The secret of getting ahead is getting started.” And that is also true when it comes to developing your go-to-market strategy.

The core of your business — your offering — is dependent upon the successful design, development and implementation of your go to market (GTM) strategy. A holistic and integrated GTM strategy is a cohesive framework that will guide marketing execution, marketing processes and marketing tactics that positively impact your business goals.

Don’t fall into the trap of doing the same old thing and don’t get bogged down in analysis-paralysis.  Leverage proven go to market processes that help you develop your go to market strategies in an efficient and effective manner.  Build an integrated, holistic go to market plan that guide flawless marketing execution.

Leverage Go-to-Market Planning Templates

  • Go to market planning templates for key marketing tasks are based on decades of classicB2B marketing experience with a progressive twist in Fortune 500 companies and start-ups
  • Each Go to market plan template includes a proven process, compelling graphics in PowerPoint and a go-to-market examples
  • These go to market strategies have also been used in advanced marketing classes at the Executive MBA Level

Highlights include: Go-to-Market Strategy templates for all areas of marketing including go to market strategy and execution; brand identity and brand positioning; content marketing; building or revamping the corporate website; customer acquisition and retention; demand management, strategic account planning; social media planning and funding pitch decks.

It’s true that projects can overwhelm us when we see how many hours are involved. But getting started is usually not that difficult. Get started today:

  • Begin with a proven go-to-market strategy template built by a CMO
  • Leverage these cost-effective go to market plan templates (considering internal resources run $50-$100 per hour fully loaded)
  • Understand that most B2B marketing organizations do not have the luxury of internal marketing resources with a wealth of go-to-market examples they can compile into a holistic and integrated go to market process
  • These organizations must outsource PowerPoint development, use the creative services group or have each B2B marketer create their go to market PowerPoint presentation – meaning lots of time and expensive resources

Why Reinvent the Wheel?

Go-to-Market Strategy is not rocket science but it IS part science. Thirty years of working in Fortune 500 companies (large budgets, big staffs and expensive agencies) as well as start-ups (one man bands, shoestring budgets and guerrilla marketing) was an eye opener. It enabled the development of managed, repeatable go to market processes to efficiently and effectively build strategic go-to-market plans that drive flawless tactical execution. So why reinvent the wheel? Leverage these go-to-market best practices to set your project and team up for success.

Through resources like our editable go to market PowerPoint slide templates, valuable insights via our marketing resource blog, and our marketing slide library, we support the complete development of your company’s go-to-market strategies.

Give yourself and your team a serious head start with proven go to market strategies to easily build upon. With these crucial go-to-market building blocks at your fingertips, your GTM team will enjoy a significant advantage while developing, executing and articulating your company’s go-to-market strategy. Our GTM strategy templates form the basis for integrating the marketing tactics and tools needed for your marketplace success.

DOWNLOAD Go-to-Market Strategy Templates

What people who matter say about us.

JJ Simmons

All my SDRs are closers but few had a repeatable process to close each call. The guide lays out a pragmatic approach to close a call and set expectations over a timeline. My reps use this on every call. Director SDRs
4.0
2015-01-06T20:25:09+00:00
All my SDRs are closers but few had a repeatable process to close each call. The guide lays out a pragmatic approach to close a call and set expectations over a timeline. My reps use this on every call. Director SDRs

William Lesniak

The business model slide gave me some insight about how I should talk about my business model. Director, Product Marketing. Thanks.
4.0
2015-01-22T12:34:25+00:00
The business model slide gave me some insight about how I should talk about my business model. Director, Product Marketing. Thanks.

Patrick Sheldon

In the Demand Management Planning Template, there is a chart that summarizes the lead follow-up process that is the heart of how sales and marketing need to work together and what has to happen in a 30 day time frame across people, processes and systems.
5.0
2015-01-22T12:29:57+00:00
In the Demand Management Planning Template, there is a chart that summarizes the lead follow-up process that is the heart of how sales and marketing need to work together and what has to happen in a 30 day time frame across people, processes and systems.

Alexander Knights

There is more than enough information in this presentation to put together a solid investor presentation. VP Marketing, Start-up
4.0
2015-01-22T12:34:46+00:00
There is more than enough information in this presentation to put together a solid investor presentation. VP Marketing, Start-up

Johnny J Salters

As the BDRs are typically the first human touch to a prospect, we wanted to make sure the first impression was a good one and that if the prospect went to a web page or read some collateral that it looked like it al came format he same company. We used the framework in the call guide and sat down with marketing to ensure we were all singing form the same song sheet. Director, Business Development
4.0
2015-01-22T12:30:23+00:00
As the BDRs are typically the first human touch to a prospect, we wanted to make sure the first impression was a good one and that if the prospect went to a web page or read some collateral that it looked like it al came format he same company. We used the framework in the call guide and sat down with marketing to ensure we were all singing form the same song sheet. Director, Business Development
4.0
5

Services

  • gtm

    GTM Marketing Strategy

    Marketing Strategy The convergence of the appropriate brand, market, product and distribution strategies form the basis of how to support the goals and objectives of the organization. Alignment of strategy provides …

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  • demand-management

    Demand Management

    The focus for the demand management function should be to convert leads to qualified opportunities for the sales force to close …

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  • sales-enablement

    Sales Enablement

    Sales Enablement focuses on aligning the functions in an organization to produce deliverables for sales to use at each phase of the sales cycle to increase the probability of moving …

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  • demand-creation

    Demand Creation

    Demand Creation and Demand Management must not be separated or an inordinate amount of time will be spent trying to balance a see-saw. Creating a “qualified lead” is step one …

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