415.729.5169 

Marketing Strategies That Drive Go to Market Plans

Providing sales and marketing insights and resources to develop and execute efficient and effective go to market plans.

Pragmatic Marketing Insights You Can Use

  • SaaS Benchmarking Stats - Median Growth

    Go to Market Strategy – SaaS Benchmarking Stats

    SaaS Benchmarking Stats are a prerequisite to develop and execute and effective go to market strategy for a SaaS company.  Fortunately, Pacific Crest has recently completed a survey to establish a series of SaaS benchmarking stats.  The goal of the 2016 Pacific Crest Private SaaS Company Survey is to provide useful operational and financial benchmarking data…

  • B2B Annual Planning Template – Fundamental Questions

    A B2B Annual Planning Template

    A B2B annual planning template will improve the less than optimal annual planning process in many companies, both large and small.  Within large firms the process consumes at least a quarter or two and the amount of process and procedures is overwhelming.  In contrast, within many SMBs there are so few resources that the annual…

  • SaaS Marketing by SaaS Sales Model

    How is SaaS Marketing Different

    SaaS Marketing is different than traditional enterprise software selling and the differences vary by the type of SaaS sales model. Regardless of whether a company sells a SaaS or on-premise solution, the goal is the same—maximize revenue and minimize the cost of acquiring customers.   With a SaaS solution however, the role of marketing within the…

  • Gartner Go to Market Strategy - IT Predictions

    Gartner Go to Market Strategy – IT Predictions

    Gartner Go to Market Strategy – Gartner has unveiled their top 10 predictions for IT and users.  Now, savvy B2B sales and marketers will embrace that wisdom into their go to market strategies and tactics. The digital innovation wave continues to gather momentum and is redefining markets and entire industries.  Below are the top 10 predictions…

Leverage proven go-to-market strategy templates provide a huge head start for developing go to market plans.


Go to Market Strategy Examples

Mark Twain once said, “The secret of getting ahead is getting started.” And that is also true when it comes to developing your go-to-market strategy.

The core of your business — your offering — is dependent upon the successful design, development and implementation of your go to market (GTM) strategy. A holistic and integrated GTM strategy is a cohesive framework that will guide marketing execution, marketing processes and marketing tactics that positively impact your business goals.

Don’t fall into the trap of doing the same old thing and don’t get bogged down in analysis-paralysis.  Leverage proven go to market processes that help you develop your go to market strategies in an efficient and effective manner.  Build an integrated, holistic go to market plan that guide flawless marketing execution.

Go to Market Resources for Sales & Marketing

Over 100 pragmatic, actionable blog posts written about go to market strategy, sales and marketing have been written by a CMO that has worked with over 25 companies (G1000 and startups).

Posts are written on customer acquisition, retention, converting leads to qualified sales opportunities, sales enablement, marketing automation, messaging, positioning, lead generation, lead management, content marketing, call guides, sales, social media, investor presentations and more.

It’s hard to keep up with the flow of information that is generated daily to find the gold nuggets.  Each month we search Gartner, Forrester, IDC, IDG, McKinsey, Deloitte, PWC and others to summarize the information that is essential to develop go to market strategy and execution.

Read about go to market strategy and tactics >>


Leverage Go to Market Planning Templates

  • Go to market planning templates for key marketing tasks are based on decades of classicB2B marketing experience with a progressive twist in Fortune 500 companies and start-ups
  • Each Go to market plan template includes a proven process, compelling graphics in PowerPoint and a go-to-market examples
  • These go to market strategies have also been used in advanced marketing classes at the Executive MBA Level

Highlights include: Go to Market Strategy templates for all areas of marketing including go to market strategy and execution; brand identity and brand positioning; content marketing; building or revamping the corporate website; customer acquisition and retention; demand management, strategic account planning; social media planning and funding pitch decks.

It’s true that projects can overwhelm us when we see how many hours are involved. But getting started is usually not that difficult. Get started today:

  • Begin with a proven go to market strategy template built by a CMO
  • Leverage these cost-effective go to market plan templates (considering internal resources run $50-$100 per hour fully loaded)
  • Understand that most B2B marketing organizations do not have the luxury of internal marketing resources with a wealth of go to market examples they can compile into a holistic and integrated go to market process
  • These organizations must outsource PowerPoint development, use the creative services group or have each B2B marketer create their go to market PowerPoint presentation – meaning lots of time and expensive resources

View the go to market templates  >>


Why Reinvent the Wheel?

Go-to-Market Strategy is not rocket science but it IS part science. Thirty years of working in Fortune 500 companies (large budgets, big staffs and expensive agencies) as well as start-ups (one man bands, shoestring budgets and guerrilla marketing) was an eye opener. It enabled the development of managed, repeatable go to market processes to efficiently and effectively build strategic go to market plans that drive flawless tactical execution. So why reinvent the wheel? Leverage these go to market best practices to set your project and team up for success.

Through resources like our editable go to market PowerPoint slide templates, valuable insights via our marketing resource blog, and our marketing slide library, we support the complete development of your company’s go to market strategies.

Give yourself and your team a serious head start with proven go to market strategies to easily build upon. With these crucial go to market building blocks at your fingertips, your GTM team will enjoy a significant advantage while developing, executing and articulating your company’s go to market strategy. Our GTM strategy templates form the basis for integrating the marketing tactics and tools needed for your marketplace success.


DOWNLOAD Go to Market Strategy Templates

What people who matter say about us.

Alan Sebnick

The Messaging & Positioning Template provided great deal of value for us by providing a process and deliverables across a timeline. It was important to communicate to executives why they needed to dedicate time to the project, the process that would be followed and the final output.
5.0
2015-01-06T20:24:05+00:00
The Messaging & Positioning Template provided great deal of value for us by providing a process and deliverables across a timeline. It was important to communicate to executives why they needed to dedicate time to the project, the process that would be followed and the final output.

Edward Young

The demand management template proved very useful for us as we were under a tight timeline and didn’t have the bandwidth to start from ground zero. All thanks to you all. - Director, Inside Sales of an IT company.
4.0
2015-01-22T12:34:10+00:00
The demand management template proved very useful for us as we were under a tight timeline and didn’t have the bandwidth to start from ground zero. All thanks to you all. - Director, Inside Sales of an IT company.

JJ Simmons

All my SDRs are closers but few had a repeatable process to close each call. The guide lays out a pragmatic approach to close a call and set expectations over a timeline. My reps use this on every call. Director SDRs
4.0
2015-01-06T20:25:09+00:00
All my SDRs are closers but few had a repeatable process to close each call. The guide lays out a pragmatic approach to close a call and set expectations over a timeline. My reps use this on every call. Director SDRs

William Lesniak

The business model slide gave me some insight about how I should talk about my business model. Director, Product Marketing. Thanks.
4.0
2015-01-22T12:34:25+00:00
The business model slide gave me some insight about how I should talk about my business model. Director, Product Marketing. Thanks.

Patrick Sheldon

In the Demand Management Planning Template, there is a chart that summarizes the lead follow-up process that is the heart of how sales and marketing need to work together and what has to happen in a 30 day time frame across people, processes and systems.
5.0
2015-01-22T12:29:57+00:00
In the Demand Management Planning Template, there is a chart that summarizes the lead follow-up process that is the heart of how sales and marketing need to work together and what has to happen in a 30 day time frame across people, processes and systems.
4.0
5

Services

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    GTM Marketing Strategy

    Marketing Strategy The convergence of the appropriate brand, market, product and distribution strategies form the basis of how to support the goals and objectives of the organization. Alignment of strategy provides …

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  • demand-management

    Demand Management

    The focus for the demand management function should be to convert leads to qualified opportunities for the sales force to close …

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  • sales-enablement

    Sales Enablement

    Sales Enablement focuses on aligning the functions in an organization to produce deliverables for sales to use at each phase of the sales cycle to increase the probability of moving …

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  • demand-creation

    Demand Creation

    Demand Creation and Demand Management must not be separated or an inordinate amount of time will be spent trying to balance a see-saw. Creating a “qualified lead” is step one …

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