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Marketing Strategies That Drive Go to Market Plans

Providing sales and marketing insights and resources to develop and execute efficient and effective go to market plans.

Pragmatic Marketing Insights You Can Use

  • Fastest Growing Technology Companies - Industry Segment

    Fastest Growing Technology Companies

    Deloitte produced their annual ranking of the fastest growing North American companies in the technology, media, telecommunications, life sciences, and energy tech sectors.  To determine what companies make the list of Fastest Growing Technology Companies, Deloitte uses fiscal year revenue growth from 2012 to 2015 as the key criteria to entrance and relative placement on the list.…

  • Gartner CMO Spend Survey

    Go to Market Research – Gartner CMO Spend Survey

    The Gartner CMO Spend Survey was based on Gartner’s CMO Spend research of 377 marketers in North America and the U.K. at companies whose revenue was at least $250M. The Gartner CMO Spend Survey Reveals: How much companies spend on marketing and how those budgets will change What marketing budgets reveal about marketing’s priorities What new responsibilities…

Leverage proven go-to-market strategy templates provide a huge head start for developing go to market plans.


Go to Market Strategy Examples

Mark Twain once said, “The secret of getting ahead is getting started.” And that is also true when it comes to developing your go to market strategy.

The core of your business — your offering — is dependent upon the successful design, development and implementation of your go-to-market strategy. A holistic and integrated go to market plan is a cohesive framework that will guide marketing execution, marketing processes and marketing tactics that positively impact your business goals.

Don’t fall into the trap of doing the same old thing and don’t get bogged down in analysis-paralysis.  Leverage proven go to market processes that help you develop your go to market strategies in an efficient and effective manner.  Build an integrated, holistic go-to-market plan that guide flawless marketing execution.

Go to Market Resources for Sales & Marketing

Over 100 pragmatic, actionable blog posts written about go to market strategy, sales and marketing have been written by a CMO that has worked with over 25 companies (G1000 and startups).

Posts are written on customer acquisition, retention, converting leads to qualified sales opportunities, sales enablement, marketing automation, messaging, positioning, lead generation, lead management, content marketing, call guides, sales, social media, investor presentations and more.

It’s hard to keep up with the flow of information that is generated daily to find the gold nuggets.  Each month we search Gartner, Forrester, IDC, IDG, McKinsey, Deloitte, PWC and others to summarize the information that is essential to develop go to market strategy and execution.

Read about go to market strategy and tactics >>


Leverage Go to Market Planning Templates

  • Go to market planning templates for key marketing tasks are based on decades of classic B2B marketing experience with a progressive twist in Fortune 500 companies and startups
  • Each Go to market plan template includes a proven process, compelling graphics in PowerPoint and a go to market examples
  • These go to market strategies have also been used in advanced marketing classes at the Executive MBA Level

Highlights include: Go-to-Market Strategy templates for all areas of marketing including go to market strategy and execution; brand identity and brand positioning; content marketing; building or revamping the corporate website; customer acquisition and retention; demand management, strategic account planning; social media planning and funding pitch decks.

It’s true that projects can overwhelm us when we see how many hours are involved. But getting started is usually not that difficult. Get started today:

  • Begin with a proven go to market strategy template built by a CMO
  • Leverage these cost-effective go-to-market plan templates (considering internal resources run $50-$100 per hour fully loaded)
  • Understand that most B2B marketing organizations do not have the luxury of internal marketing resources with a wealth of go to market examples they can compile into a holistic and integrated go to market process
  • These organizations must outsource PowerPoint development, use the creative services group or have each B2B marketer create their go to market PowerPoint presentation – meaning lots of time and expensive resources

View the go to market templates  >>


Why Reinvent the Wheel?

Developing a go to market plan is not rocket science but it IS part science. Thirty years of working in Fortune 500 companies (large budgets, big staffs and expensive agencies) as well as start-ups (one man bands, shoestring budgets and guerrilla marketing) was an eye opener. It enabled the development of managed, repeatable go-to-market processes to efficiently and effectively build strategic go-to-market plans that drive flawless tactical execution. So why reinvent the wheel? Leverage these go to market best practices to create an effective go to market strategy that will achieve financial objectives.

Through resources like our editable go to market PowerPoint slide templates, valuable insights via our marketing resource blog, and our marketing slide library, we support the complete development of your company’s go to market strategies.

Give yourself and your team a serious head start with proven go-to-market strategies to easily build upon. With these crucial go to market building blocks at your fingertips, your go to market team will enjoy a significant advantage while developing, executing and articulating your company’s go to market strategy. Our go to market strategy templates form the basis for integrating the marketing tactics and tools needed for your marketplace success.


DOWNLOAD Go to Market Strategy Templates

What people who matter say about us.

Johnny J Salters

As the BDRs are typically the first human touch to a prospect, we wanted to make sure the first impression was a good one and that if the prospect went to a web page or read some collateral that it looked like it al came format he same company. We used the framework in the call guide and sat down with marketing to ensure we were all singing form the same song sheet. Director, Business Development
4.0
2015-01-22T12:30:23+00:00
As the BDRs are typically the first human touch to a prospect, we wanted to make sure the first impression was a good one and that if the prospect went to a web page or read some collateral that it looked like it al came format he same company. We used the framework in the call guide and sat down with marketing to ensure we were all singing form the same song sheet. Director, Business Development

Thomas Jeffords

The focus for my group is to turn qualified leads into qualified opportunities. One way we have improved is by following the process in the guide to sync with marketing to better understand the market, our company positioning and to be consistent on the product messaging. By utilizing the templates and terminology, the relationship with the lead gen team is petter and our output is better. Tele-qualification Manager
4.0
2015-01-22T12:30:42+00:00
The focus for my group is to turn qualified leads into qualified opportunities. One way we have improved is by following the process in the guide to sync with marketing to better understand the market, our company positioning and to be consistent on the product messaging. By utilizing the templates and terminology, the relationship with the lead gen team is petter and our output is better. Tele-qualification Manager

Paco Taylor

This deck is really well thought out and the slides are very well done. Director of the Global Programs.
5.0
2015-01-22T12:31:10+00:00
This deck is really well thought out and the slides are very well done. Director of the Global Programs.

Joe Alexander

On average, a marketing person costs the company $100K per year which is $50 per hour. This template has definitely saved more than 4 hours of time so it paid for itself immediately. CFO, Start-up
4.0
2015-01-22T12:31:34+00:00
On average, a marketing person costs the company $100K per year which is $50 per hour. This template has definitely saved more than 4 hours of time so it paid for itself immediately. CFO, Start-up

Bridgette Shores

We use to have a lot of turnover in the sales development as the mentality was that of Survivor. We have since changed the training process to incorporate a consistent, methodical approach that each SDR is expected to follow and the results have been positive. Manager, SDRs
4.0
2015-01-22T12:31:49+00:00
We use to have a lot of turnover in the sales development as the mentality was that of Survivor. We have since changed the training process to incorporate a consistent, methodical approach that each SDR is expected to follow and the results have been positive. Manager, SDRs
4.0
5

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