According to IDG, CIOs are Driving Digital Transformation and that requires CIOs to define digital strategy and executing digital transformation programs to enable more effective lines of business for more effective go to market strategies. The transformational CIO collaborates on digital strategies, leads organization change, drives agile practices and experiments with platform and emerging technologies.…October 10, 2018
Understanding Cloud Computing Plans summarizes the IDG 2018 cloud computing research (opt-in). Cloud Computing Plans provides an understanding of a companies cloud computing plans by outlining the solutions they are moving to the cloud and which as-a-service models they are likely to move them to. 73% of organizations have at least one application in the cloud…September 20, 2018
B2B & B2C Marketers Embrace MarTech to connect with customers and prospects 1:1. As more and more B2B & B2C marketers embrace MarTech, the battlefield becomes more even and the messages and content being offered and delivered are more important than ever. Prospects and customers voices are bigger, broader and instant thanks to social media platforms. …September 7, 2018
The State of B2B & B2C Marketing research findings provide insights into: Customer experience continues to reshape the marketer’s mindset Shifting priorities are sparking organizational changes Technology, particularly AI, is raising the bar for efficiency and personalization State of B2B & B2C Marketing – 4 Key Takeaways State of B2B & B2C Marketing – Marketers…August 20, 2018
Leverage proven go-to-market strategy templates provide a huge head start for developing go to market plans.
Go to Market Strategy Examples
Mark Twain once said, “The secret of getting ahead is getting started.” And that is also true when it comes to developing your go to market strategy.
The core of your business — your offering — is dependent upon the successful design, development and implementation of your go-to-market strategy. A holistic and integrated go to market plan is a cohesive framework that will guide marketing execution, marketing processes and marketing tactics that positively impact your business goals.
Don’t fall into the trap of doing the same old thing and don’t get bogged down in analysis-paralysis. Leverage proven go to market processes that help you develop your go to market strategies in an efficient and effective manner. Build an integrated, holistic go-to-market plan that guide flawless marketing execution.
Go to Market Resources for Sales & Marketing
Over 100 pragmatic, actionable blog posts written about go to market strategy, sales and marketing have been written by a CMO that has worked with over 25 companies (G1000 and startups).
Posts are written on customer acquisition, retention, converting leads to qualified sales opportunities, sales enablement, marketing automation, messaging, positioning, lead generation, lead management, content marketing, call guides, sales, social media, investor presentations and more.
It’s hard to keep up with the flow of information that is generated daily to find the gold nuggets. Each month we search Gartner, Forrester, IDC, IDG, McKinsey, Deloitte, PWC and others to summarize the information that is essential to develop go to market strategy and execution.
Leverage Go to Market Planning Templates
- Go to market planning templates for key marketing tasks are based on decades of classic B2B marketing experience with a progressive twist in Fortune 500 companies and startups
- Each Go to market plan template includes a proven process, compelling graphics in PowerPoint and a go to market examples
- These go to market strategies have also been used in advanced marketing classes at the Executive MBA Level
Highlights include: Go-to-Market Strategy templates for all areas of marketing including go to market strategy and execution; brand identity and brand positioning; content marketing; building or revamping the corporate website; customer acquisition and retention; demand management, strategic account planning; social media planning and funding pitch decks.
It’s true that projects can overwhelm us when we see how many hours are involved. But getting started is usually not that difficult. Get started today:
- Begin with a proven go to market strategy template built by a CMO
- Leverage these cost-effective go-to-market plan templates (considering internal resources run $50-$100 per hour fully loaded)
- Understand that most B2B marketing organizations do not have the luxury of internal marketing resources with a wealth of go to market examples they can compile into a holistic and integrated go to market process
- These organizations must outsource PowerPoint development, use the creative services group or have each B2B marketer create their go to market PowerPoint presentation – meaning lots of time and expensive resources
Why Reinvent the Wheel?
Developing a go to market plan is not rocket science but it IS part science. Thirty years of working in Fortune 500 companies (large budgets, big staffs and expensive agencies) as well as start-ups (one man bands, shoestring budgets and guerrilla marketing) was an eye opener. It enabled the development of managed, repeatable go-to-market processes to efficiently and effectively build strategic go-to-market plans that drive flawless tactical execution. So why reinvent the wheel? Leverage these go to market best practices to create an effective go to market strategy that will achieve financial objectives.
Through resources like our editable go to market PowerPoint slide templates, valuable insights via our marketing resource blog, and our marketing slide library, we support the complete development of your company’s go to market strategies.
Give yourself and your team a serious head start with proven go-to-market strategies to easily build upon. With these crucial go to market building blocks at your fingertips, your go to market team will enjoy a significant advantage while developing, executing and articulating your company’s go to market strategy. Our go to market strategy templates form the basis for integrating the marketing tactics and tools needed for your marketplace success.
What people who matter say about us.
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GTM Marketing Strategy
Marketing Strategy The convergence of the appropriate brand, market, product and distribution strategies form the basis of how to support the goals and objectives of the organization. Alignment of strategy provides …
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The focus for the demand management function should be to convert leads to qualified opportunities for the sales force to close …
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Sales Enablement focuses on aligning the functions in an organization to produce deliverables for sales to use at each phase of the sales cycle to increase the probability of moving …
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Demand Creation and Demand Management must not be separated or an inordinate amount of time will be spent trying to balance a see-saw. Creating a “qualified lead” is step one …
Twitter Posts about Four Quadrant.
- CIOs are Driving Digital Transformation - Marketing Strategies That Drive Go-to-Market Plans - Four Quadrant https://t.co/wIli4VVOPc 08:55:17 AM October 18, 2018 from Hootsuite Inc. ReplyRetweetFavorite
- CIOs are Driving Digital Transformation https://t.co/wl5dJuURYE 08:55:16 AM October 16, 2018 from Hootsuite Inc. ReplyRetweetFavorite
- How 60+ Startups Are Disrupting Retail And Commercial Banking Around The World https://t.co/ssA1dmp0pQ 08:55:17 AM October 15, 2018 from Hootsuite Inc. ReplyRetweetFavorite
- Venture Capital Funding Trends Report Q3 2018 https://t.co/uNUAz5SiXd 08:34:19 AM October 14, 2018 from Hootsuite Inc. ReplyRetweetFavorite
- The AI Industry Series: Top Healthcare AI Trends To Watch https://t.co/zBLBCj9IAV 08:07:26 AM October 13, 2018 from Hootsuite Inc. ReplyRetweetFavorite