Archive by Author

Sales Technology Research on High Performing Sales Organizations

Sales-Technology-Research-on-High-Performing-Sales-Organizations

IDG Enterprise recently published results from a study across B2B sales and marketers to better understand Sales Technology Research on High Performing Sales Organizations. Sales technology is a software category that is focused on sales acceleration to maximize revenue improving sales effectiveness and sales efficiencies. Typically included within sales technology is the automation of sales…

IT Technology Forecast Details – Spending, Staffing & Technology

IT-Technology-Forecast-Details

Computerworld conducted a survey to reveal IT Technology Forecast Details – Spending, Staffing & Technology, based on a survey of IT management professionals that included Chief Information Officers (CIO’s) and Chief Security Officer (CSO) subscribers. Specifically, IT management individuals were surveyed about their organization’s intentions and their organization’s plans about IT spending, IT staffing and…

IT Priorities and Technology Forecasts

IT Priorities and Technology Forecasts

B2B marketers and sales professionals should be extremely familiar with IT Priorities and Technology Forecasts for IT and business executives. Understanding what IT and Line of Business (LOB) executives are planning and budgeting for will help B2B marketers and salespeople refine their strategy and roadmap to prioritize investments and identify opportunities to acquire, retain and…

How to Evaluate B2B Marketing Automation Platforms

Evaluate B2B Marketing Automation Platforms

Marketing automation can provide significant business value to organizations but the question for many marketers is How to Evaluate B2B Marketing Automation Platforms. B2B marketers (demand generation and account-based marketing) have a difficult job: accurately target the right companies with the right messages, on the right devices, at the right time. And, ensure there is…

The Predictive Marketing Analytics Buying Checklist

Predictive Marketing Analytics Buying Checklist

To help B2B marketers make the right choice, reference the Predictive Marketing Analytics Buying Checklist to formulate your needs and objectively evaluate Predictive Marketing Analytics (PMA) vendors. The many ROI benefits of predictive marketing analytics are fueling adoption of the technology.  That said, frequently the messaging from vendors is confusing, overlapping and sometimes forward thinking…

Global Demand Generation Survey Results

Demand Generation Survey Results - Sales Lead Quality

Global Demand Generation Survey Results have been published by IDG.  The survey was fielded to better gauge demand generation priorities and challenges of B2B technology marketers. The key areas explored in this research study of U.S. based technology marketers include: Top priorities for Demand Generation Objectives that are critical to an affective marketing strategy Adoption…

Marketing Technology Research Findings

MarTech Adoption, Budgets, Innovation - MarTech Budgets

Marketing Technology Research Findings summarizes what B2B marketers need to know about marketing technology (MarTech) adoption and innovation. Walker Sands surveyed more than 300 marketing professionals t0 produce the State of Marketing Technology 2017 – Closing the Gap Between Martech Innovation and Adoption and here is what you need to know. Marketing Technology Research Findings…

Cloud Computing Research Findings

Cloud Computing Research Findings - Cloud Computing

IDG Enterprise completed their Cloud Computing Research Findings (reg required) and there are many insights and information that can be used in sales messaging, demand generation and account based marketing efforts. Specific topics covered by the research include: Cloud models used today Expectations for the rate of growth of each model Desired business outcomes Cloud computing investments…

SaaS Predictive Analytics Market for B2B Sales and Marketing

B2B SaaS Predictive Analytics Market - Sales and Marketing

The SaaS predictive analytics market encompasses an emerging category of data, process and productivity applications for B2B sales and marketing professionals.  SaaS predictive analytics are designed to be used at all stages of the sales cycle – for net new customers and expansion within existing accounts. SaaS predictive analytics help: B2B salespeople improve win rates,…