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Marketing Attribution Benchmarks

Marketing-Attribution-Benchmarks

DemandGen fielded  a survey to establish B2B Marketing Attribution Benchmarks.  The B2B Benchmark Research shows that marketing reporting matures to track more ABM & conversion at specific stages of a buyers journey. Nearly every B2B organization strives to learn more about their buyers. Building B2B customer journey maps, studying triggers and analyzing the behavior of…

B2B & B2C Digital Trends

B2B-B2C-Digital-Trends

Econsultancy and Adobe fielded a survey to document B2B & B2C Digital Trends and key highlights have been summarized below for use on developing and executing go to market plans. The big winners in the B2B & B2C Digital Trends research are companies that are succeeding are delivering first-class, personalized customer experiences built on a…

MQ for CRM Lead Management

MQ-for-CRM-Lead-Management

Gartner recently published the MQ for CRM Lead Management and the highlights have been summarized below to evaluate effective CRM lead management solutions. In general, marketers see analytics and content management as key to CRM lead management success. In response, vendors are facilitating delivery of content across multiple channels and orchestrating better marketing and sales…

Enterprise Security Spending Findings

Enterprise-Security-Spending-Findings

The IDG Security Priorities Study Exploring the security projects organizations yields significant Enterprise Security Spending Findings and they are summarized below. Worldwide spending on information security products and services will reach over $114B in 2018, an increase of 12% from last year, according to the latest forecast from leading research firm Gartner. The firm is…

Personalization Engine Market Overview

Personalization-Engine-Market-Overview

Gartner published a report on the Personalization Engine Market Overview and the highlights are summarized below. The Personalization Engine Market is defined as software that applies context about individual users to select, tailor and deliver messaging such as content, offers and other interactions through digital channels in support of three use cases: Marketing Digital commerce…

Enterprise Tech Buying Committees

Enterprise-Tech-Buying-Committees-Steps-In-B2B-Tech-Buying=Process

Research by Demand Gen Shows Enterprise Tech Buying Committees Engaging And Rewarding Agility And Relevance Of Potential Solution Providers. Enterprise Tech Buying Committees complex purchasing decisions are engaging earlier with sales and conducting many of the key steps in customer purchase process to support a more agile approach to selecting new solutions. 83% senior-level B2B…

Cloud Content Platforms Multi-tenant SaaS

Forrester-Wave-Cloud-Content-Platforms-Multitenant-SaaS

Forrester evaluated Cloud Content Platforms Multi-tenant SaaS and here are the highlights. Cloud Content Platforms Multi-tenant SaaS Market Drivers Agility & Speed Drive The Cloud Content Platform Market Two markets have collided. Traditional enterprise content management (eCM) vendors are rearchitecting their platforms to be cloud native, while vendors with heritage in cloud enterprise file sync…