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Cloud Computing Startup Research

Cloud Computing Startup Research

A Cloud Computing Startup Research report was recently published by Crozdesk’s that states that the public cloud market is expected to grow by 20% and the Software-as-a Service (SaaS) market is anticipated to increase 22% in 2018. Crozdesk’s “” report covers: size, growth, trends and geographical information that companies can use to make better decisions when buying…

B2B Technology Demos Must Evolve to Customer Experiences & Business Outcomes

B2B Technology Demos CEBOs

B2B Technology Demos must evolve to Customer Experiences & Business Outcomes (CEBOs) as demos are old school and are based on an inside view of what a vendor believes it’s product does – or at least what the demo team has been able to build based on existing functionality. The software industry has evolved from…

B2C & B2B Emerging Technologies

B2C & B2B Emerging Technologies - System of Insight Technologies

B2C & B2B Emerging Technologies have been identified by Forrester in their recently published report, Top Emerging Technologies To Watch: 2017-2021. These emerging trends should impact how B2B & B2C vendors position their offerings and how B2B & B2C buyers allocate their budgets to attract, engage, acquire, retain and upsell customers. Forrester identifies three categories for…

Sales Technology Research on High Performing Sales Organizations

Sales-Technology-Research-on-High-Performing-Sales-Organizations

IDG Enterprise recently published results from a study across B2B sales and marketers to better understand Sales Technology Research on High Performing Sales Organizations. Sales technology is a software category that is focused on sales acceleration to maximize revenue improving sales effectiveness and sales efficiencies. Typically included within sales technology is the automation of sales…

IT Technology Forecast Details – Spending, Staffing & Technology

IT-Technology-Forecast-Details

Computerworld conducted a survey to reveal IT Technology Forecast Details – Spending, Staffing & Technology, based on a survey of IT management professionals that included Chief Information Officers (CIO’s) and Chief Security Officer (CSO) subscribers. Specifically, IT management individuals were surveyed about their organization’s intentions and their organization’s plans about IT spending, IT staffing and…

IT Priorities and Technology Forecasts

IT Priorities and Technology Forecasts

B2B marketers and sales professionals should be extremely familiar with IT Priorities and Technology Forecasts for IT and business executives. Understanding what IT and Line of Business (LOB) executives are planning and budgeting for will help B2B marketers and salespeople refine their strategy and roadmap to prioritize investments and identify opportunities to acquire, retain and…

How to Evaluate B2B Marketing Automation Platforms

Evaluate B2B Marketing Automation Platforms

Marketing automation can provide significant business value to organizations but the question for many marketers is How to Evaluate B2B Marketing Automation Platforms. B2B marketers (demand generation and account-based marketing) have a difficult job: accurately target the right companies with the right messages, on the right devices, at the right time. And, ensure there is…

The Predictive Marketing Analytics Buying Checklist

Predictive Marketing Analytics Buying Checklist

To help B2B marketers make the right choice, reference the Predictive Marketing Analytics Buying Checklist to formulate your needs and objectively evaluate Predictive Marketing Analytics (PMA) vendors. The many ROI benefits of predictive marketing analytics are fueling adoption of the technology.  That said, frequently the messaging from vendors is confusing, overlapping and sometimes forward thinking…

Global Demand Generation Survey Results

Demand Generation Survey Results - Sales Lead Quality

Global Demand Generation Survey Results have been published by IDG.  The survey was fielded to better gauge demand generation priorities and challenges of B2B technology marketers. The key areas explored in this research study of U.S. based technology marketers include: Top priorities for Demand Generation Objectives that are critical to an affective marketing strategy Adoption…