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B2B Digital Business Transformation

State-ofDigital-Transformation-Business-Outcomes

Below are the highlights from the B2B Digital Business Transformation survey that IDG recently conducted. 95% of start-ups have digital business plans compared to 87% of traditional enterprises founded 50 years ago or later 55% of startups have already adopted a digital business strategy compared to 38% of traditional enterprises 62% of respondents stated that…

Marketing Budget Benchmarks

Marketing Budget-Percent-Revenue

Marketing Budget Benchmarks are important as growth in marketing budgets has stalled after continued increases over recent years, according to a recent CMO Marketing Survey from Gartner. Marketing leaders must justify past budget commitments and demonstrate the returns they deliver to ensure the future fiscal health of marketing. Marketing Budget Benchmarks – Key Takeaways Marketing…

CIO Technology Priorities 2018

CIO-Tech-Poll-Technology-Priorities-Data-Analytics

IDG recently published a study of CIO Technology Priorities 2018. The research reveals the upcoming technology spending plans and budgets for companies. The survey also outlines the areas IT tech leaders expect to focus their their budgets on. The results show that this year tech leaders are actively researching artificial intelligence (AI) and machine learning…

MegaTrends in Analytics

Sales-Guide-to-Predictive-Analytics

Gartner recently hosted a webinar on the Top 10 Megatrends in Analytics that contains information and insights that B2B marketers should incorporate into their go to market strategy and plans. Below are the key trends Gartner identified for analytics: MegaTrends in Analytics – Artificial Intelligence (AI) Deep content, deeper insights and enables big analytics Data…

Private SaaS Company Research

Private-SaaS-Company-Research

The  goal of the Private SaaS Company Research is to provide useful strategic and operational benchmarking data and insights to sales and marketing professionals at SaaS companies KBCM Technology Group conducted a private SaaS company survey of almost 400 companies based on 2016 results. Some highlights of the Private SaaS Company Research include:  Median employees (FTEs): 78…