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Content Marketing Elevates Go to Market Execution

Content-Marketing-Elevates-go-to-Market-Execution-Content-Marketing-Budget-Growth

Designed, developed and executed properly, Content Marketing Elevates Go to Market Execution. The Content Marketing Institute completed a study on content marketing and the key highlights are summarized below for B2B sales and marketer’s to embrace to build meaningful and relevant content for those involved in the purchase process. Content Marketing Elevates Go to Market Execution –…

IT Budgets & Spending

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Computer Economics fielded their annual survey and the results for IT Budgets & Spending are summarized below. IT Budgets & Spending – Key Takeaways The number of respondents reporting that their budgets are inadequate dropped from 60% in 2016 to only 52% last year and 51% this year – this is most likely due to…

ROI for Digital Transformation Projects

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The expected ROI for Digital Transformation Projects is usually enough to gain a decision makers approval.  So, it is good news that Digital Transformation Efforts have been yielding a positive ROI.  Specifically, 68% of respondents are reporting positive ROI for digital transformation strategies. Constellation Research surveyed respondents to identify: the major priorities of their digital transformation…

Setting Goals for SDRS

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Setting Goals for SDRs is difficult but essential to building a sustainable sales pipeline to consistently meet or exceed quota each quarter. To help set goals for SDRs is is advantageous to leverage the work of the BridgeGroup who recently surveyed 434 B2B companies to establish industry standards for B2B SDR teams. The B2B SDR…

Marketing Benchmarks for B2B B2C

Marketing-Benchmarks-for-B2B-B2C-Growth-Strategies

The Deloitte CMO Survey report collects and disseminates the opinions of top marketers to establish Marketing Benchmarks for B2B & B2C marketers to use to develop go to market strategies and execute flawlessly. Marketing Benchmarks for B2B B2C – Key Takeaways Budgets on the Rise Amid Industry Concerns Despite a recent drop in overall marketer…

CMO Spend Research Results 2018–2019

CMO-Spend-Research-Results-2018–2019

Gartner’s CMO Spend Research Results 2018–2019 results have been published. In general, Marketing budgets are leveling off, however, CMOs are expecting 2019 budgets to increase. CMO Spend Research Results 2018–2019 – Key Takeaways Marketing expense budgets leveled off in 2018- on average they were 11.2% of company revenue Marketing technology (MarTech) accounts for 29% of…

Digital Business Transformation Survey Results

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Digital Business Transformation Survey Results were published by IDC and the highlights have been summarized below. Digital Business Transformation Survey Results Businesses are using technology to drive revenue and innovate at the point of the customer. Digital business is described as the creation of new business designs by blurring the digital and physical worlds.  However,…