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B2B Digital Business Transformation

State-ofDigital-Transformation-Business-Outcomes

Below are the highlights from the B2B Digital Business Transformation survey that IDG recently conducted.

  • 95% of start-ups have digital business plans compared to 87% of traditional enterprises founded 50 years ago or later
  • 55% of startups have already adopted a digital business strategy compared to 38% of traditional enterprises
  • 62% of respondents stated that delivering an excellent customer experience defines success as a digital-first business
  • On average, tart-ups can increase revenue by 34% relying on digital-first strategies
  • The top 5 technologies already implemented are: Big Data/Analytics (58%), mobile technologies (59%), private cloud (53%), public cloud (45%) and APIs and embeddable technologies (40%)
  • Almost 50% of IT executives say Internet of Things (IoT) plays a key role in their digital business strategies

B2B Digital Business Transformation – Perspective

What Does Digital Business Mean to an Organization

  • 49% Better manage business performance through data availability and visibility
  • 52% Enable worker productivity through tools such as mobile, data access, AI-assisted processes
  • 46% Meet customer experience expectations

B2B Digital Business Transformation – Digital First

Digital-First Business is Top of Mind, By Industry

  • Services 95%
  • Financial Services 93%
  • Healthcare 92%
  • Education 89%
  • High Tech 88%
  • Manufacturing 87%
  • Retail 86%
  • Government 82%

B2B Digital Business Transformation – Digital Adoption

  • 89% of organizations have adopted, or have plans to adopt, a “digital-first” business strategy

State-of-Digital-Transformation-Objectives-People-ProcessWhat are the top objectives of your organization’s digital business strategy?

  • Objectives Based on People & Process
  • Improve process efficiency through automation 64%
  • Create better customer experiences 58%
  • Improve employee productivity 50%
  • Drive new revenue 43%
  • Keep up with customer expectations 40%
  • Improve security 38%
  • Reduce complexity 36%
  • Stay ahead/on pace with competition 35%
  • Maintain overall revenue, given market shifts 17%
  • Improve staff retention rates and team morale 14%

B2B Digital Business Transformation – Strategies & Technologies

AI & Machine Learning Tools Being Eyed to Drive Digital Transformation – On My Radar

Below are the strategies or technologies that were on the radar of respondents:

  • Artificial Intelligence (AI) 39%
  • Machine learning 34%
  • Internet of Things (IoT) 31%
  • Software-defined networking (SDN) 30%
  • AR/VR 29%
  • Software-defined storage (SDS) 28%
  • App performance monitoring tech (APM) 27%
  • Bots 26%
  • Microservices/containers 25%
  • APIs/embeddable 22%
  • Private cloud 20%
  • Public cloud 20%
  • Mobile technology 18%
  • Big data/analytics 15%

Digital-Transformation-is-Reshaping-B2B-Marketing


B2B Digital Business Transformation – IoT

Enterprises Utilizing IoT

  • Manufacturing: 73%
  • High Tech: 54%
  • Retail: 53%
  • Services: 53%
  • Education: 46%
  • Healthcare: 42%
  • Finance: 33%
  • Government: 33%

IoT Plays a Role In Digital Strategy – Enterprise

  • Yes 61%
  • No 24%
  • Don’t Know 15%

IoT Plays a Role In Digital Strategy – SMB

  • Yes 39%
  • No 42%
  • Don’t Know 20%

B2B Digital Business Transformation – Customer Experience

Below are the tools or approaches that respondents said were on their radar:

  • Real-time capture of customer feedback 28%
  • Personalization/contextualization of customer interactions 17%
  • Omni-channel strategy 24%
  • Improved UX 23%
  • Providing ways to access information securely from anywhere 22%
  • Improving access to knowledge sharing regarding your products and services 21%
  • Increased use of data by front-line representatives 21%
  • Community/collaboration tools 20%
  • Self-service 19%
  • Mobile solutions 18%

B2B Digital Business Transformation – Survey Background

To gain a better understanding of how organizations are evolving to a digital business model in regards to how they are revising technology strategies, changing organizational structures and processes, and innovating to provide a unique customer experience, IDG fielded the Digital Business survey.

The goals of the study were to gain a better understanding of how organizations are evolving to a digital business model in regards to how they are revising technology strategies, changing organizational structures and processes, and innovating to provide a unique customer experience.

The majority of respondents are IT executives and professionals.


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