These B2B go-to-market resources are a must read for all B2B marketers.
- Best Blogging Tools to Get Your Content Viral
- Social Listening Tools for eCommerce Marketing
- Must Reads for technology, Start-ups and VCS
- Best Practices in Telemarketing
- The Best Online Resources for Digital Marketing
- B2B Market Research – B2B Buyer Behavior
B2B Go-to-Market Resources – The Best Blogging Tools to Send Content Viral
Jeff Bullas is a blogger, author, strategist and speaker and works with companies and executives to optimize their online personal and company brands with digital, content and social media marketing.
As a blogger, Jeff know the issues and benefits associated with blogging-coming up with a topic, keyword research, the actual writing, images, alt tags, etc. In this post, Jeff shares some of the best blogging tools available to help your blogging efforts.
Jeff Bullas classifies the top blogging tools into these categories:
- Blog management
- Social media
- Graphic design
- Traffic and marketing
- Landing pages and pre-launch tools.
Read the full post 17 Top Blogging Tools That You Ignore At Your Peril
B2B Go-to-Market Resources – Social Listening Tools for eCommerce Marketing
The market research states that approximately 70% of a buyer’s journey is complete before they even reach out to your business. So, it’s critical to make sure that you have the right content, at the right stage in the buying process and in the right format to maintain a healthy sales pipeline.
Yulia V. Smirnova is an ecommerce entrepreneur and he says this comes with 3 main challenges:
- Being creative on demand.
- Coming up with topics for your marketing campaigns often.
- Do so at a volume that makes a difference and works for an ecommerce business. It has to be scalable in volume to bring home the bacon, so to speak.
Like any integrated demand creation and management plan, it should be based in validated research and the research should be performed before the initiative is launched to ensure that their is a needs that aligns with you offering and that you have content that is meaningful and relevant.
Yulia lists a set of 26 social listening tools he uses when conducting his research. He feels that the tools are valuable for both enterprise size organizations and startups. He grouped the social listening tools into 5 categories based on the key set of functionalities: competitive analysis, content/influencer discovery, campaign management, publishing automation and conversation listening.
B2B Go-to-Market Resources – Staying Current on Technology, Emerging Industries, M&A and Venture Capital
CB Insights provides these resources to new teammates when they join as the most efficient and effective path to understand and follow technology, emerging industries, M&A and venture capital.
A challenge for every company in every industry is the successful onboarding new employees. There usually is not a formalized “university” to indoctrinate employees (the IBM, HP and Xerox models are in the Smithsonian) that actually transfer knowledge at a rate and in a manner that truly changes behavior. CB insights have pursued a more go at your pace, drip model for employees to onboard that includes newsletters, blogs and websites.
Fortunately, CB Insights decided to share their information below.
The resources are broken into the following sections:
- Blogs by VCs
- Tech sites to read (and some newsletters to get)
- Understanding venture capital & angel investment
Read the full post, Onboarding Reading List – Staying Current on Tech, VC and Startup
B2B Go-to-Market Resources – Best Practices in B2B Telemarketing
This B2B Telemarketing SlideShare presentation includes 10 key facts and statistics that will impact the success of your B2B telemarketing campaign.
The presentation is divided into 3 sections:
- Why telemarketing should be your preference
- Improving preparation before the campaign
- The positive effects of B2B telemarketing
Key Findings – B2B Outbound Calling
- B2B and B2C buyers view telemarketing differently
- Improving preparation (rich, accurate, relevant data) will yields better result
- Relevant conversations that are insight-led can increase response and conversion rates
View the SlideShare presentation, 10 Must-Know Facts For Better B2B Telemarketing
B2B Go-to-Market Resources – The Best Online Resources for Digital Marketing
Digital marketing is in a state of a constant evolution, with industry standards and best practices advancing daily. The marketing community is effective at sharing online resources for digital marketers to keep abreast of all the tools available. However, it can be a full-time job to try and keep up with each and every tool, product and or service. To that end Intechnic provided a list of picks for 20 great online resources for digital marketing.
Read the full post, The Best Online Resources for Digital Marketing
B2B Market Research – Timing is Everything: Understanding B2B Buyer Behavior
B2B buyer activity and research peaks at different times of the day, week, quarter and year. Software Advice conducted a study gathering data from six million visitors to their site. The goal was to learn when B2B buyers perform research on the website, when they convert on the website and when a live connection was mode via the phone.
For buyers that request product information directly, faster lead response times are directly correlated to higher qualification rates.
Seasonality is alive and well and impacts the qualification rates that your sales development, business development and inside sales teams will experience. It’s a best practice to adjust capacity based on the season or to reprioritize tasks from outbound calling to research, list building and intelligence.
In general, B2B buyer activity is highest Tuesday (traffic) through Thursday (conversion). There is variation by title and weekends are often times the most effective time to reach executives.
Time of day is a huge factor as it relates to connecting with B2B buyers. In general, early morning hours have been more effective for qualifying while the later afternoon hours have been strongest for conversion.
Read the full post, B2B Market Research – Timing is Everything: Understanding B2B Buyer Behavior
For additional go-to-market insights, free marketing PowerPoint, Excel and Word downloads and a marketing slide library visit www.fourquadrant.com