1. SaaS Predictive Analytics Market for B2B Sales and Marketing - May 12, 2017

    […] When it comes to B2B marketer’s demand generation and management needs there is quite a spectrum.  On one end, some marketers focus on generating responses or leads and passing them to sales development reps, inside sales people or field sales people to sort out whether there is an opportunity or not.  On the other end of the spectrum, the demand generation or account-based marketer is focused on serving up a prospect with a high probability of converting to a qualified sales opportunity.  Depending upon the B2B marketer’s placement on the spectrum, the desired outcome may vary.  View three marketing use cases for predictive analytics. […]

  2. Evaluate B2B Marketing Automation Platforms - Four Quadrant - August 17, 2017

    […] Three B2B Predictive Marketing Use Cases >> […]

  3. Sales Quick Reference Cards - Andy Paul Interviews Peter Buscemi - September 11, 2017

    […] Three B2B Predictive Marketing Use Cases >> […]

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