Go to Market Charts Marketing

Go to Market Charts Marketing

Go to Market Charts for Marketing – Snapshot of Best Marketing Practices

Go to Market Charts for Marketing - Snapshot of Best Marketing Practices

Source: salesforce


Go to Market Charts for Marketing – Predictive Intelligence

Predictive intelligence tools make it easier for marketers to track and understand customer behavior to generate highly personalized based messaging.  Best-in-class marketers are 3.6x more likely to strongly agree that predictive intelligence and data science are important to their overall marketing strategy.

Go to Market Charts for Marketing - Predictive Intelligence

Source: salesforce


Go to Market Charts for Marketing – Tech Investments

The most sophisticated marketers are investing more heavily in tools and technology.  72% of high performers are expected to increase spending on marketing tools and technology in the next 2 years.

Go to Market Charts for Marketing - Tech Investments

Source: salesforce


Go to Market Charts for Marketing – The Impact of Advanced Tech

The marketers that are most correlated to revenue use data segmentation, marketing automation and predictive intelligence.

Go to Market Charts for Marketing - The Impact of Advanced Tech

Source: salesforce


Go to Market Charts for Marketing – Marketing Budgets As a Percent of Revenue

Go to Market Charts - Marketing Budgets As a Percent of Company Revenue

The CMO Survey reports that marketing spend as a percent of company revenues was:

  • 8.7% for B2B Product Companies
  • 6.0% for B2B Service Companies
  • 10.2% for B2C Product Companies
  • 6.1% for B2C Service Companies


Go to Market Charts for Marketing – Marketing Budgets As a Percent of Company Budget

Go to Market Charts - Marketing Budgets As a Percent of Company Budgets

The CMO Survey reports that marketing spend as a percent of company budget was:

  • 11.2% for B2B Product Companies
  • 10.5% for B2B Service Companies
  • 16.7% for B2C Product Companies
  • 9.0% for B2C Service Companies

Go to Market Charts for Marketing – IoT Opportunities By Industry & Application

Forrester constructed a matrix to determine what IoT opportunities are hot (they have a combination of attractive industry conditions and strong adoption by customers in those industries). Examples of specific key use case by industry are summarized below.

Go to Market Charts Marketing - IoT Opportunities By Industry & Application

Source: Cloudera


Go to Market Charts for Marketing – IoT Opportunities By Industry & Application – Hottest Markets

Fleet Management in Transportation

  • Fleet managers across industries can now use packaged solutions to manage vehicle fleets, rather than build custom solutions, which FedEx and UPS have been doing for many years.
  • GPS tracking can be used to identify the most efficient delivery routes, and geofencing alerts the warehouse when a driver is within 5 miles away to ensure that the driver’s manifest, invoices  and next delivery load are waiting.

Security & Surveillance Applications in Government

  • City & local governments are deploying networked surveillance cameras & video analysis software to expand public safety capabilities.
  • Some cities deploy smart screens and an interactive, sensor-enabled platform which provides emergency response personnel, police
    departments, and citizens with real-time information relevant to their immediate proximity.
  • Other use cases incorporate touch, voice, and audio technology to deliver local (about two square city blocks)
    information and services in real time.

Inventory & Warehouse Management Applications in Retail

  • Innovative retailers are implementing IoT solutions to improve the accuracy and efficiency of inventory management and
    supply chain processes.
  • The best-in-class retailers improve the accuracy and availability of thousands of shoe styles in its stores by working with technologies to  deploy ultra high frequency (UHF) RFID tags onto display shoes.
  • RFID tags on the shoe provide information including designer, color, sizes, and price. Sales associates can then use handheld RFID
    readers to identify the tagged items and upload inventory report data.

Industrial Asset Management in Primary Manufacturing

  • Primary manufacturing firms need to manage complex, industrial asset systems and production processes.
  • A large global aluminum manufacturer transformed the manual, time-consuming process of controlling and monitoring individual aluminum processing pots.
  • It also implemented security measures such as geofencing, authentication, and authorization.
  • Technology can also be deployed to deploy a sensor-enabled system to connect, manage, and remotely monitor the materials, bath sampling, temperature, and operational status of each aluminum processing pot.

Source: Cloudera


Go to Market Charts for Marketing – Account Based Marketing Technology Market Map

Account Based Marketing Technology Market Map

The Account Based Marketing Technology Map identifies vendors for each of the account based marketing activities .

Source: Engagio


Go to Market Charts for Marketing – Marketing Budgets as a Percent of Revenue

Gartner’s CMO spend survey reveals that approximately 10% of revenues is spent on marketing.
  • Gartner found that in 2014, marketing budgets were over 10% of revenues.
  • Companies with revenues greater than $5B reported that the marketing budget was 11% of revenue.
  • Companies with revenues between $500M – $1B reported that budgets were 9.2% of revenue.
  • Industry did not drastically impact the percentage of revenue spent on marketing as it ranged from 9.2% to 12.3%
  • Companies selling B2B allocated approximately 8.9% of revenues to the marketing budget while B2C companies allocated 10.1% of revenues to marketing.

Go to Market Charts Marketing - Marketing Budgets as a Precent of Revenue


Go to Market Charts for Marketing – Business Outcomes for Big Data & Analytics

Challenges Enterprises Believe Big Data & Analytics Will Help Them Overcome

  • Find correlations across multiple, disparate data sources
  • Predict customer behavior
  • Predict sales
  • Identify security risks
  • Analyze machine data
  • Predict fraud or risk
  • Analyze social sentiment
  • Analyze click streams

Go to Market Charts - Big Data & Analytics Overcomes


Go to Market Charts for Marketing – Periodic Table of Content Marketing

econsultancy created The Periodic Table of Content Marketing and it contains 8 sections:

  • Strategy – Develop a clear strategy that is mapped to your long-term business goals.
  • Format & Content – It may be appropriate to use multiple formats for a single piece of content as people absorb and learn differently.
  • Platform – The content distribution platforms to distribute and share your content.
  • Metrics – How you will measure the performance of your content.
  • Goals – Quantitatively answer the question, why is there a content marketing program.
  • Sharing Triggers – What are the emotional drivers behind sharing, and make sure the content you create makes people feel something.

Go to Market Charts Marketing - Periodic Table of Content Marketing


Go to Market Charts for Marketing – Periodic Table of Digital Marketing Predictions & Trends

MESH Interactive Agency created the Periodic Table of Digital Marketing Predictions and Trends.

Mesh’s interactive table is comprised of 114 elements across content marketing, social media, digital marketing, mobile, marketing automation and analytics.

Some of the major themes include: humanization, real-time marketing and recylcing content.

Go to Market Charts Marketing - Periodic Tables of Digital Marketing


Go to Market Charts for Marketing – Periodic Table of B2B Digital Marketing

This go to market charts marketing is from Insight Ventures.

Included in B2B Digital Marketing is SEO, SEM, Email Marketing, Social Media, Website, Content Marketing, Budgets, Free Trials and Funnel Management.

Go to Market Charts Marketing - B2B Digital Marketing Metrics


Go to Market Charts for Marketing – Periodic Table of Marketing Signals

The Periodic Table of Marketing Signals is from the Chief Marketing Technologist Blog

The Periodic Table of Marketing Signals is included in the go to market charts for marketing as it is a visual representation of the Marketing Signals Framework.  The Marketing Signals Framework organizes signals across marketing channels according to 3 specific dimensions:

Channel: The primary channel where the marketing activity is executed.
Objective: Where in the sales funnel is there suppose to be impact: awareness, engagement, conversion, loyalty, and advocacy.
Signal Type: Signals are quantitative measures and can be organized by volume, quality, efficiency and shares.
By leveraging this framework, marketers can easily identify the most important signals: channel, objective or signal type.

Go to Market Charts Marketing - Periodic Table of Marketing Signals


Go to Market Charts for Marketing – Digital Marketing Strategies

Attercopia produced a framework to facilitate the development of digital marketing strategies.

The premise is that the periodic table will serve as a structure on how to best construct your digital marketing strategy.

Also included are sample Key Performance Indicators (KPIs) for sales, marketing and customer service aspects of your digital marketing plan.

Content types, SEO considerations and analytics tools that can be used to implement your strategy and control it are also noted.

Go to Market Charts - Digital Marketing Strategies


Back to Go to Market Charts for Marketing >>

View Go to Market Charts for Sales >>


 

Go to Market Planning Templates