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IDG’s Big Data Analytics Research Survey

IDGs Big Data & Analytics Research Survey - Big Data Analytics Plans

IDG’s Big Data Analytics Research Survey study was fielded to understand where organizations are in the process of considering and opting big data technology.

Based on the 724 respondents, 75% of enterprises have already deployed or plan to deploy a big data project.
Specifically, IDG constructed the Big Data Analytics Research study to drill-down to better understand whether organizations:

  • Are planning to implement
  • Have implemented
  • Have set goals for their big data and analytics initiative
  • Know which technologies they will invest in
  • Have documented their strategies

IDG’s Big Data Analytics Research Survey – Takeaways

  • 26% of organizations have already implemented data-driven initiatives while 43% are still planning their implementations.
  • The outcomes that organizations seek from their data and analytics investments are to improve customer relationships, make business more data focused and changing ways operations are organized.
  • 44% of organizations expect their data-driven initiative budget to increase in the next 12-18 months, compared to 36% in 2015,
  • Large enterprises invest significantly more in data-driven initiatives than SMBs in absolute terms. However, the rate of growth in SMB investment is higher with SMBs ($1.6M last year to $4.3M this year.
  • The IT architect plays a key role in data and analytic purchases and is considered to be one of the top three individuals involved in purchase decisions.
  • Managing unstructured data continues to be a significant challenge for organizations and 45% of respondents noted this issue versus 31% in 2015.
  • Security is a mixed bag as some as feel their existing security for data input is adequate while others are taking additional steps to secure data output

IDG’s Big Data Analytics Research Survey – Where are You

Is your organization currently implementing, planning or considering data -driven projects?

  • 26% responded that they have already deployed/implemented a data-driven project
  • 14% stated that their organization is in the process of implementing or piloting a data-driven project
  • 13% communicated that they have plans to deploy or implement a data-driven project over the next 12 months
  • 8% noted that their organization was considering deploying or implementing a data-driven project within the next
  • 13-24 months
  • 8% of respondents revealed that their organization was likely to implement a data-driven project in the future but have no specific timeline in place
  • Laggards represent 32% of this market at this time and announced they have no plans to deploy or implement a data-drive project

IDG’s Big Data Analytics Research Survey – Customer Focus

What business goals or objectives are driving investments for data-driven initiatives at your organization?

  • 55% – Improve customer relationships
  • 53% – Make the business more data-focused
  • 41% – Change the way we organize operations
  • 32% – Fundamentally change the way we do business
  • 27% – Redefine product development
  • 22% – Optimize the supply chain

IDG’s Big Data Analytics Research Survey – Data Solving

What challenges is your organization aiming to solve with data-driven initiatives?

  • IDG’s Big Data Analytics Research Survey - Big Data Problems60% – Finding correlations across multiple disparate data source
  • 47% – Predicting customer behavior
  • 42% – Predicting product or service sales
  • 33% – Identifying computer security risks
  • 30% – Analyzing high-scale machine data from sensors, web logs, etc
  • 28% – Predicting afraid or financial risk
  • 26% – Analyzing social network comments for customer sentiment

IDG’s Big Data Analytics Research Survey – Budget

Do you expect IT budget allocations for data-driven initiatives at your organization to increase, decrease or remain flat over the next 12-18 months?

  • 44% – Increase
  • 35% – Remain the same
  • 19%- Not sure
  • 2% – Decrease

IDG’s Big Data Analytics Research Survey – Spending

Approximately how much will your organization spend on data-driven initiatives in the next 12 months?

  • $13.9M for enterprises
  • $4.3M for SMBs
  • $7.9M is the average spending on big data related initiatives over the next 12 months

IDG’s Big Data Analytics Research Survey – Big Data Storage

Approximately what percent of your big data storage and analytics tools are cloud based?

  • 18% replied 50% or more
  • 2% responded 40% – 50%
  • 3% stated 30% – 40%
  • 7% communicated 20% – 30%
  • 11% noted 10% – 20%
  • 11% revealed 5% – 10%
  • 35% said less than 5%

IDG’s Big Data Analytics Research Survey – Vendors

Which of the following criteria are most important when evaluating an offering from a big data vendor?

For organizations with MORE THAN 1,000 employees

  • 51% – Integrations into existing infrastructure
  • 38% – Appropriate level of scalability
  • 33% – Support and services
  • 33% Conformance with industry standards for security / governance
  • 31% – Ease of use
  • 26% – Experience working with organizations in same industry
  • 19% – Experience / peer references
  • 16% – Easy to understand pricing models
  • 16% – Innovative solutions

For organizations with LESS THAN 1,000 employees

  • 45% – Ease of use
  • 43% – Integrations into existing infrastructure
  • 36% – Support and services
  • 26% – Easy to understand pricing models
  • 24% – Experience working with organizations in same industry
  • 24% – Appropriate level of scalability
  • 23% Conformance with industry standards for security / governance
  • 23% – Innovative solutions
  • 14% – Experience / peer references

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