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  1. Go-to-Market Insights For B2B Marketers - Marketing Strategies That Drive Go-to-Market Plans - Four Quadrant - May 8, 2016

    […] A go-to-market plan template is doomed from the start unless it starts with the fundamentals: defining the market, identifying the specific use case the offering solves, documenting the unique differentiation in a meaningful and compelling way that resonates with those involved in the buying process. Read More >>  […]

  2. Go to Market Strategy Template Released by Four Quadrant – ePRNews - May 9, 2017

    […] product, throw a big launch party or hire sales team. An organization must first and foremost develop a compelling go to market strategy based on solving a business need with significant impact on financial performance.  Next, the […]

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