Go to Market BI Research from Gartner, IDC & More

Go to Market BI Research –Gartner Predicts – Business Intelligence

Gartner predicts that by 2017, virtually all new analytic software purchases will begin as a free or low-cost proof of concept, enabling buyers to try the software before they buy.
Gartner predicts that by 2018, most of the stand-alone self-service data preparation vendor offerings either will have expanded into end-to-end analytical platforms, or will have been integrated as features of existing analytics platforms.
Gartner predicts that by 2018, smart, governed, Hadoop-based, search-based and visual-based data discovery will converge into a single set of next-generation data discovery capabilities as components of a modern BI and analytics platform.
Gartner predicts that by 2019, 80% of new applications using IoT or machine data will analyze data in motion as well as collect this information for analysis of data at rest.

Go to Market BI Research –Gartner’s 2016 BI Magic Quadrant

Gartner released the 2016 version of their Magic Quadrant for Business Intelligence and Analytics Platforms. According to Gartner, the enterprise business intelligence industry has crossed the chasm and is completing its evolution from a market based heavily on reporting tools to one that is more business-centric, user friendly, offering self-service analytics to facilitate a plethora of users to get their hands on tools that drive insights. The majority of BI purchases now comes in the form of modern platforms that center Go to Market Research - BI rant on user engagement and that is what is driving changes to the vendor landscape and the magic quadrant.

Based on the changes in the market (the shift in buying decisions from IT to business stakeholders), Gartner has changed their paradigm to assess vendor performance in the Bi space. Centralized provisioning and tightly governed platforms are becoming a thing of the past. Tools that promote analytical agility and business user autonomy is what users are asking for and what vendors are delivering. In response, Gartner has adapted its approach and the 2016 Magic Quadrant is based on platforms with modern capabilities..

Gartner’s BI & Analytics report is now based on the following five main use cases:

Agile Centralized BI Provisioning
Decentralized Analytics
Governed Data Discovery
Embedded BI
Extranet Deployment

Go to Market BI Research – Gartner Predicts Global Business Intelligence and Analytics Market to Reach $16.9B in 2016

The Gartner forecast for business intelligence (BI) and analytics is that the market will reach $16.9B in 2016. That represents over a 5% increase from 2015.

Gartner analysts believe that the BI and analytics market near the final stages of a shift from IT-led, system-of-record reporting to business-led, self-service analytics–a change that has been anticipated by Gartner. The benefit to organizations is a modern business intelligence and analytics (BI&A) platform that enables accessibility, agility and deeper analytical insight.

An Image Depicting Go to Market BI Research - Gartner Predicts Global Business Intelligence and Analytics Market Garter includes a high-level comparison of traditional and modern BI and Analytics platforms broken down by three segments

Analytics workflow components
IT-centric reporting and analysis platform
Modern BI and analytics platform

Analytics workflow components include data source, data ingestion and preparation, content authoring, analysis and insight delivery.

Go to Market BI Research – IDC Worldwide Business Analytics Software Market Shares

IDC continues to produce detailed supply-side quantitative metrics for markets and vendors that are detailed and pragmatic. The IDC report,Worldwide Business Analytics Software Market Shares, 2015: Healthy Demand Despite Currency Exchange Rate Headwinds, should be something every B2B marketing team is familiar with and leverages in their go to market plans.

IDC defines the business analytics software market to include horizontal tools and prepackaged analytic applications that include:

Software to support the full life cycle of data integration
Integrity
Analysis
Visualization
Related decision support functionality

Go to Market BI Research – IDC Key Takeaways

In 2015, the global business analytics software market grew 2.5%
Growth rates varied among the 12 market segments
The fastest-growing markets were content analytics, customer relationship analytic applications, and advanced and predictive analytics.
The two largest market segments, end-user query, reporting, and analysis and analytic data management grew slowly (0.7% and 2.7%, respectively).
2015 was the beginning of the migration to the cloud.
The on-premises portion of the overall market contracted by 1.4%
Public cloud services revenue grew 26.5%.
Public cloud portion of the market now represents 17% of the overall market.
Cloud adoption of analytic applications: 40%
Cloud adoption of the aggregated category of business intelligence (BI)/analytics tools, analytic data management and integration platform, and spatial information analytics tools: 7%

Go to Market BI Research – Market Share – Global Business Analytics Software Revenue

Oracle $6.8B, 16.4% share, -2.8% growth
SAP $5.4B, 13.1%, -6.2%
IBM $4.3B, 10.3%, -7.2%
Microsoft $3.8B, 9.1%, 10.4%
SAS $2.9B, 6.9%, 4%
Teradata $1B, 2.5%, -7.8%

Go to Market BI Research – Market Share – Global Business Intelligence & Analytics Tools Software Revenue

SAP $2B in revenue, 14.4% share, -12.6% growth
Microsoft $1.5B, 10.7%, 9.7%
SAS , $1.4B, 9.9%, 6%
IBM $1.4B, 9.8%, -10.2%
Oracle $1B, 7.4%, -2%
Tableau $.6B, 4.5%, 57.9%

Go to Market BI Research – Global Analytics & Business Intelligence Applications

In 2015, the Global Analytics and Business Intelligence applications market grew 4% to approximately $11.6B in license, maintenance and subscription revenues

SAP had a 10% market share with $1.2B in Analytics and Business Intelligence (BI) product revenues – this was a23% jump in license, maintenance, and subscription revenues.
SAS Institute was second with a 9% market share
IBM was the third with an 8% share
Oracle and Microsoft followed with a 7% and 5%, respectively

The worldwide analytics and BI applications market is forecast to reach $13.7B in 2020 – 3.3% CAGR

NOTE: Analytics applications cover business intelligence functions sold as a standalone application package for decision support or embedded in an integrated solution for functions such as revenue performance or for specific verticals such as healthcare performance management