GTM Charts

Go to Market Charts provides Sales & Marketing with charts, graphs and slides that contain data, metrics, insights and trends to build and execute successful go to market plans

Go to Market Charts provides Sales & Marketing with all the pertinent information needed to build and execute successful go to market plans by consolidating metrics, benchmarks and surveys from industry experts such as SBI, Alexander Group, Insight Venture Partners, Bridge Group, the Sales Management Association in one place.

The resource center aggregates key information sales and marketing teams and leaders require to build efficient and effective go to market plans.

Easy to read charts, relevant content, in a concise format and in one place.

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Go to Market Sales Charts - Sample Sales BenchmarksGo to Market Charts Sales

Sales is all about performance and it is typically measured in a straightforward, quantitative manner.  The sales function is directly correlated to revenue and most organizations focus on deriving more and more out of the sales function each year.  However, it’s imperative to understand how the sales function is performing relative to the industry in order to properly set goals.

Below average sales teams have the largest margin to improve against best-in-class sales organizations while over-achieving sales teams have the smallest delta–but there is always room for improvement.

Understanding industry benchmarks helps sales organizations set realistic goals and focuses sales resources in the right places to optimize the go to market sales strategy.

 

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Go to Market Charts Marketing - Periodic Tables of Digital MarketingGo to Market Charts Marketing

Marketing either has to build the brand, help build a better offering or create opportunity for the sales team to close.

In a SaaS world, all marketing expense is included in the customer acquisition cost (CAC) and that metric is proactively managed by the best-run companies.  As a result, marketing becomes a science and science is dependent on data and quantitative measurements.

The good news is that there is information on practically every aspect of marketing and it is in the form of averages, industry benchmarks, surveys and models.  The bad news is that it seems that the information sought can usually not been found when it is needed.

Instead of spending hours, days or giving up searching for the data you need when you need it, simply reference the most critical information necessary to build your go to market plan by viewing the go to market charts for marketing.

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Go to Market Charts – Sales

Largest sales organizations in the world, Cost estimates of a fully burdened sales rep, Where the best in class invest in to increase sales productivity, Sample Sales benchmarksSaaS Sales MetricsInside Sales Metrics

The charts for sales and marketing contain key statistics on building, scaling and growing successful sales and marketing organizations.

Whether you’re looking for funnel metrics, ratios, conversion rates or AE to BDR ratios, cost of fully burdened rep, average close rates, this is the resource that provides it all.

Simply navigate to the charts of interest and view the most pertinent information in graphical form, consolidated in an easy to read form and all on a page, as opposed to performing countless searches.

Research is sourced from SBI, Alexander Group, Insight Venture Partners, Bridge Group, the Sales Management Association and regularly updated.

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Go to Market Charts – Marketing

Some of the charts included in Go to Marketing Charts Marketing include:

  • Periodic Table of Content Marketing
  • Periodic Table of Digital Marketing Predictions & Trends
  • Periodic Table of B2B Digital Marketing
  • Periodic Table of Marketing Signals
  • The Periodic Table of Marketing Signals
  • Digital Marketing Strategies Framework

The go to market charts marketing contain the best content from the best marketing minds.

Whether you’re looking for data, ideas, benchmarks, survey or frameworks, this is the resource that provides it all.

Simply navigate to the charts of interest and view the most pertinent information in graphical form, consolidated in an easy to read form and all on a page, as opposed to performing countless searches.

Research is sourced from econsultancy, MESH Interactive Agency, Insight Ventures, Chief Marketing Technologist and Attercopia and regularly updated.

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The Go to Market Charts Resource Center is designed to provide access to the information Sales & Marketing need to build effective go to market teams & execute go to market plans

The marketing charts were a huge help as all of what I needed was in one place and it eliminated the chore of setting aside an afternoon to search multiple sites in the hope I would find what I needed.  – VP Marketing

I wasn’t even aware of some of the sales metrics that have been collected until I found them here.  – VP Sales


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