2 Responses to “Go to Market Plan – Opportunistic or Account Based”

  1. This is excellent Peter – very timely.


  1. Account Based Sales & Marketing - Four Quadrant GTM Strategies - December 30, 2016

    […] based sales and marketing is appropriate for B2B organizations that are very focused on executing a specific go to market plan. A prerequisite is that a fundamentally sound go to market plan exists and is based on go to market […]

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