Go to Market Planning Templates

Leverage Go to Market Planning Templates that have been proven at G1000 companies and Startups to effective develop and execute go to market plans.

Content Marketing Planning Template

(19 customer reviews)

$399.00 $299.00

Content Marketing Planning Template Template

A Content Marketing Plan will help consumption, retention, sharing, engagement and conversion.

Completing the Content Marketing Planning Template will help you:

  • Align the goals of Content Marketing with the organization’s objectives
  • Document the Content Marketing Strategy
  • Secure executive sponsorship
  • Identify and nurture relationships with your subject matter experts
  • Understand your audience though the development of personas
  • Integrate content marketing across the organization
  • Organize the content marketing function
  • Measure, track and learn

What You Get:

  • 24 professionally designed PowerPoint slides (editable).
  • A proven process, compelling graphics and examples.
  • Download the Content Marketing Planning Template to provide the foundation to create a strategy that will be effective.
  • The PowerPoint file will download immediately after purchase is completed (create an account at checkout and you can login whenever you desire to access your downloads)

The processes that are shared to develop a Content Marketing Planning Template has been tested and proven at Fortune 1000 companies, start-ups and are used in an advanced marketing class taught at the executive MBA level.


The Content Marketing Planning Template will help you create a marketing action plan to acquire and retain customers by sharing media and publishing meaningful, relevant and engaging content.

Content Marketing should encompass a set of strategies, techniques and tactics to fulfill business goals. A Content Marketing Plan should be a well defined marketing process that is holistic, consistent, integrated and fluid in nature, as it has to continuously adapt to remain effective.

Good content attracts, informs, persuades, serves and engages prospects and customers and creates a strong relationship with your organization and brand. It proactively supports prospects and customers before, during and after the sale. As a result, the impact of Content Marketing should span lead generation, sales, customer satisfaction and the brand. Content Marketing is all about communicating with your prospects and customers without pitching products or services.

Almost everyone agrees that they must embrace Content Marketing, however, where to start is sometimes an overwhelming obstacle. Some organizations will gravitate to a tactical approach and focus on a deliverable while others may fall into an analysis / paralysis state. An efficient and effective way to get started is to work from a plan.

Here’s what is included in the Content Marketing Planning Template:

  • The Big Picture and Goals
  • Content Marketing Processes and Framework
  • Buyer Behavior Model, Persona and Journey Board
  • Content Marketing Fundamentals and Learning Styles
  • What to Create and When to Compete on Content
  • Messaging Map and Calendar
  • Owners and Contributors of Content
  • Content Marketing Platforms and Vehicles
  • Success Factors and Challenges for Content Marketing
  • Content Marketing Organization
  • Measurement Layers and Metrics
  • Guidelines and Checklist

Download the Content Marketing Planning Template to create or update your content marketing strategies and operational execution. Start with a proven process that has been built by a CMO to accelerate your efforts.

Spend your time internalizing the blueprint for your organization’s specific needs and aligning it with marketing objectives rather than trying to reinvent the wheel and making PowerPoint slides.


19 reviews for Content Marketing Planning Template

  1. Kris

    The amount of time it would have taken us to create the 20 slides justifies to $300 in about 2 seconds of thought.

  2. Ja’net

    The Success Factors and Challenges for Content Marketing slide were key for us when we presented to the management team.
    The information about the Content Marketing Organization is something we used to reorganize our content function.

  3. Liam

    We use the Messaging Map as a high level meeting facilitator each month when we review who is doing what.

  4. Jacob M.

    The Owners and Contributors of Content spreadsheet is key for us as the person on the line to deliver is not always the content provider so this helps us keep track of those dependencies.

  5. Maggie K.

    The slide “What to Create and When to Compete on Content” made us realize that we did not have to create content form a white sheet of paper all the time and that we could respond to existing content.

  6. Macey

    The PowerPoint’s saved us so much time.

  7. Keith Sauls

    There was definitely some insight in the Measurement Layers and Metrics slides.

  8. Will Humphrey

    The tips in the guidelines was useful.

  9. Sarah Sansbury

    When we thought about content, we all had an idea of what we meant. Now, we specify content type, content format and content platform.

  10. Marie Lyles

    The way people learn was not something that we consciously thought about but when it was presented in the Learning Styles slide it clicked.

  11. Amanda James

    The steps outlined in the planning template was helpful to us.

  12. Kristopher Pait

    We have modified the metrics that we use to measure content marketing as a result of reviewing this deck.

  13. Nancy

    By leveraging the PowerPoint Template, we were able to focus on content strategy and execution.

  14. TaylorLion

    We took the Checklist and added and we review our progress monthly.

  15. Jerri

    We customized the process but we used 80% as-is.

  16. Jim Jay

    We had not used the Buyer Behavior Model before but have since adopted it.

  17. Debbie

    We use the content marketing framework to summarize SMEs the channel we are leveraging and the specific deliverables.

  18. Larry

    The slide deck is amazing – it would have taken me days to create.

  19. Jessie Lynn

    The Big Picture and Goals slide was useful for us to put in perspective the market we compete in, our value proposition and our differentiation.

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