Go to Market Planning Templates

Leverage Go to Market Planning Templates that have been proven at G1000 companies and Startups to effective develop and execute go to market plans.

Go-To-Market Strategy Planning Template

(20 customer reviews)

$399.00 $299.00

Go-To-Market Strategy Planning Template

Develop a clear and actionable go-to-market strategy to support an efficient and effective go-to-market plan.

Documenting your go-to-market strategy is the first step toward reaching your market penetration, revenue and profitability expectations. The marketing strategy template includes a strategy example on each marketing PowerPoint slide. Specifically, the strategic planning template includes:

  • Professionally designed Marketing PowerPoint slides are fully editable and available via an immediate and secure download
  • A proven go-to-market process, compelling graphics and sample marketing strategy examples
  • The Go-to-Market PowerPoint Planning template for insights into different marketing strategies

These go-to-market processes for developing a go-to-market strategy have been tested and proven at Fortune 1000 companies and start-ups, and are used in an advanced marketing class taught at the executive MBA level.


The Go-To-Market Strategy Planning Template is full of marketing strategy examples to help an organization develop its own strategic marketing plan.

Marketing Strategy involves WHO the firm will target and WHAT it will offer to the market place. The Go-to-Market Strategy is focused on HOW an organization will make it all happen.

The fully editable marketing PowerPoint templates span all topics needed to successfully bring a differentiated, compelling and unique selling proposition to market that will resonate with one’s target audience.

The Go to Market Strategy Planning Template includes a marketing plan outline that spans development, sales, marketing, partners’ services and support.

Downloading the Go-to-Market Strategy PowerPoint template facilitates building a Go-to-Market plan that will enable an organization to get to market faster, accelerate revenue and increase profits.

Go To Market Strategy PowerPoint Template

This go-to-market strategy template serves as the blueprint to guide companies in delivering effectively and efficiently their product or service to customers. There are several diagrams included in the go to market strategy planning template that contain standard terms and phrases which are easy to adapt and customize according to your organization’s specific needs.

Go-To-Market strategy refers to the tactics which an organization will define and use to engage customers and business and the processes developed to guide customers through the marketing funnel until fulfillment. 

A Go-To-Market strategy documents how the organization plans  to deliver their value proposition to the target market. The unique selling proposition should align with specific use cases (customer segments) to assure product/market fit.  To optimize the go to market strategy, an organization should focus its sales and marketing investments to increase customer attention on this fit and the strategy will drive the actions required to achieve success.

An organization’s go to market strategy should combine, integrate and optimize all their commercial functions as sales, marketing, brand management, pricing, and consumer insight, to attract customer segments to the new offering (product/service).

Avoid the typical mistakes most organizations make – presentations that are too complex, wordy slides and too much pressure on the  presenter to keep the audience interested. Audiences lose focus when the presentation features lots of text and few graphics or worse, bad clip art from the internet, and less of graphics. With this Go to Market Strategy Planning PowerPoint Template, these issues will never arise.

The overall design of the professionally developed slides, from the background to the chosen icons, are given a creative touch that will definitely keep the audience focused on the presentation and presenter. Partnering, Target Market, Channels, Support Functions, Customer Journey, SWOT, and other components will are displayed with ease through slides that have been tested with start-ups and F1000 companies.

A Go-to-Market Strategy Checklist Should Include:

  • Solve a compelling business problem in a differentiated manner that demands a premium
  • Determine the size of the market opportunity
  • Decide upon the beach head target for initial market penetration strategy
  • Identify the decision makers, approvers, recommenders, influencers and snipers
  • Understand the business issues for decision makers and develop a unique selling proposition that resonates
  • Establish a differentiated position from substitutes and alternatives
  • Prepare a product roadmap and complete product life cycle plan
  • Document the distribution strategy and corresponding sales process
  • Create an integrated demand generation plan to create qualified opportunities
  • Develop a comprehensive and methodical demand management plan to follow-up on qualified opportunities
  • Prepare an implementation plan to ensure the offering is set-up to perform properly
  • Train the support organization to handle implementation and end-user inquiries

Downloading the Go-to-Market Strategy PowerPoint template facilitates building a Go-to-Market plan that will enable you to get to market faster, accelerate revenue and increase profits.

The marketing template includes the marketing strategies, tactics and processes that can be leveraged to quickly and intelligently build an integrated and comprehensive go-to-market plan.

Download the Go-To-Market Strategy Planning Template now and build your plan!

20 reviews for Go-To-Market Strategy Planning Template

  1. Paddy Thomas

    I used this go-to-market presentation with the GTM team and the reception was very positive. Product Marketing Manager.

  2. Tiffany J

    The Go to Market Template was very effective in helping communicate to our entire organization how every function is involved in entering and penetrating a market. The template highlights all the various functions and how they all fit together.

  3. Lindsay Adams

    This ppt presentation is a way better deal than hiring a graphic designer..
    Director, Product Marketing

  4. Mark Hamlin

    The go-to-market-strategy template literally saved us days of building PowerPoint slides. There were more slides than we needed. CEO, startup

  5. Tiffany Creel

    By having a logical set of slides to start with, we were able to focus on thinking about our go to market strategy and focus on thinking rather than making slides. VP Marketing

  6. James S.

    The GTM deck actually raised some issues that we had not thought through. COO, start-up

  7. William Lesniak

    The business model slide gave me some insight about how I should talk about my business model. Director, Product Marketing. Thanks.

  8. Heather Thompson

    The go-to-market strategy deck does a really good job of visually summarizing complex topics. VP Marketing

  9. Larry Tillman

    After going through the deck, we actually changed some of our assumptions that altered are GTM strategy. VP Operations

  10. Jamie Sutherland

    The product roadmap slide is a good high level visual summarization for a complex topic.

  11. Tyler Barnette

    The slide on the managed repeatable sales process is one we have already acted on.

  12. Kris Foster

    This was a worthwhile purchase.

  13. Heather Elliot

    The graphics alone were worth the cost of the template.

  14. J. Santorino

    The Market Maturity graphic is quite complex and comprehensive.
    There are a ton of slides in this deck that are really well done.

  15. Brenda Nettles

    The distribution model slide is a really practical way to summarize what is being sold, through what channel and the corresponding value proposition.

  16. James V. Sanford

    The template includes relevant examples.

  17. Jennifer Sutton

    The process to build a market penetration plan is really is really practical.

  18. Alliston Brevard

    The template definitely saved us a lot of time.

  19. Tracy Parkhurst

    The business issues slide provides a pragmatic way to link business outcomes with financial outcomes.

  20. Le Tung Anh

    Thank you! It very usefull for me and my team.

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Leverage Go to Market Planning Templates

Proven at G1000 and Startups to effectively develop and execute go to market plans

Provides a huge head start start to the go to market team

Go to market plans are built in PowerPoint and fully editable

Go to Market Strategy Template

Every company should have a comprehensive go to market plan and process for reaching prospective customers. Key go to market functions such as sales, marketing, product management, development, services and support must be integrated into the go to market plan. In addition, each function in the organization needs to prepare go to market strategies that cascade down from the company’s objectives.

It’s possible to build a powerful, integrated go-to-market process by leveraging a proven go to market strategy template. An effective plan incorporates the go to market strategies which guide operational execution. Also, a go to market plan enables a company to identify the target market and design unique value propositions tailored to both specific customer segments as well as the company’s unique differentiation. Finally, a go to market plan empowers a company to effectively deliver its offering to the marketplace and continually refine that offering based on rich, informative and continuous feedback.

<< Download a Go to Market Strategy Template now >>

Go to Market Strategy – Strategic Account Plan Template

B2B direct sales people can all benefit from a sales strategy template. A sales strategy example is provided in the download that outlines how a B2B direct sales person can research an account and orchestrate resources to effectively sell.

A sales plan example is perfect for B2B direct sales people to populate with all of their account knowledge and the resources available to them within their organization. Creating an integrated and holistic plan will streamline customer acquisition and up-sell opportunities by optimizing a plan to coordinate go to market resources to acquire and upsell customers.

<< Download a Sales Strategy Template now >>

Go to Market Strategy – Foundational Building Blocks

Foundational building blocks via a sound go to market strategy with easy-to-use templates are designed to help a firm bring its offering to market. Go to market strategy templates facilitate the transfer of the offering from development to the market. As well, all of the technology must be translated into go to market messages that can be used to find, attract, engage and convert prospects into customers. All of the templates and worksheets to create compelling sales messages are included in the go to market strategy template.

This go to market template includes examples of models for product lifecycle, market sizing and technology adoption. Also included are examples for the market landscape, use cases, unique selling propositions for personas and unique differentiation is included in this go to market strategy template. Below are details about the various go to market strategy templates.

<< Download the Go to Market Strategy – Foundational Building Blocks now >>

Go to Market Plan – Lead Generation Planning Template

B2B lead generation is often not given the time, attention and resources that it deserves and as a result, go to market strategies fail. This is mainly because the correlation between marketing and sales is frequently not well understood. An effective integrated B2B lead generation plan is part of the sales process which sales and marketing jointly design, develop, execute, track manage and continually improve upon. A B2B lead generation plan that s not grounded in the customer buying process or tied to the sales plan is doomed from the start. Follow the integrated B2B lead generation example in the lead generation planning template to build an effective plan to acquire and retain customers.

<< Download a Lead Generation Planning Template now >>

Go to Market Plan – Lead Management Planning Template

The core to any B2B lead management system is marketing automation and account intelligence. The B2B lead management plan and process has to be developed from the sales person’s perspective and must be created before any lead generation programs are set in motion. Components of an effective B2B lead management plan include: a target account profile, a qualification matrix, lead scoring, lead routing, lead escalation, lead nurturing, lead follow-up, clear terms and definitions, lead hand-off processes and synchronized marketing and sales automation systems.

<< Download a template for a best-in-class Lead Management Process now >>

Go to Market Plan – Investor Presentation Template

The investor presentation template is for those that are raising money for a startup who will need to create an investor presentation (pitch deck, the deck). Unfortunately, some startups are so passionate about what they do that they do not develop an effective pitch deck. The investor presentation is typically left to the end (days before the pitch) and the visual presentation of the story is not on par with the verbal explanation. An ultimate pitch deck for startups includes a small number of slides (10 -15) that need to be very polished in order to make a great first impression. The investor presentation template includes examples on an investor pitch deck. While not all of the investor presentation slide examples need to be used (and the order of the deck will vary, based upon how one tells the story), but the deck facilitates the development and delivery of a winning investor presentation.

<< Download an Investor Pitch Deck now >>

Go to Market Plan – Messaging & Positioning Template

To develop and execute messaging and positioning that is effective, it is important to understand the following definitions. A value proposition is a statement that communicates perceived value form the buyer’s perspective to those in the buying process. Positioning is a concept that places competitors, substitutes and alternatives relative to one another. And, messaging defines the communications that a company develops to highly targeted segments and specific personas within the customer buying process.

Positioning is an integral part of persona-based marketing, especially as the content strategy and messaging is formulated. Messaging is a subset of positioning. It’s the art of defining what will be communicated and how it will be said to the targeted personas. Messaging is the intermediary step between positioning and content creation.

<< Download a Messaging & Positioning Template now >>

Go to Market Plan – Content Marketing Planning Template

Effective B2B content marketing requires the orchestration of content providers, a content calendar, content platforms and specific activities for each piece of content. The best-in-class B2B content marketers create a meaningful and relevant story for each persona in the customer buying process. A successful B2B content marketing plan will focus on identifying with business problems that are real for the audience and business outcomes that create a sense of urgency and need to secure funding.

Leverage this proven content strategy template to build an effective content marketing plan to engage prospects and convert them to customers.

<< Download a Content Marketing Examples and a Content Calendar Template now >>

Go to Market Plan -Call Guide for SDRs & BDRs

This is the ultimate B2B call guide for facilitating follow-up conversations with prospects and qualified leads in order to convert them to qualified sales opportunities.

A B2B call guide framework is much more effective and natural for a sales development (SDR) than a call script. An SDR call guide must be integrated with the B2B lead generation team as this team usually contributes up to 50% of the sales pipeline. As well, the call guide for an SDR has to be consistent with the B2B sales process. This is because qualified sales leads are passed from the SDR to the inside sales rep or field sales rep with the goal of conversion to a qualified sales opportunity. By using the B2B call guide framework one can bring marketing, sales development and sales onto the same page with the same goal.

<< Download a Call Guide for SDRs & BDRs now >>

Go to Market Plan – Social Media Planning Template

Creating a social media plan and the corresponding social media strategy takes time to develop, and not all digital marketers have enough time in the week to build a plan. Because the online landscape constantly changes (platforms and audiences), a dynamic process is required to adapt.

A social media strategy template should specify the desired business goals that social media activity will help meet. The goals should be SMART – specific, measureable, attainable, relevant and time-based. It is useful to document when to act and to have a standard set of dashboards, metrics and KPIs to measure progress.

<< Download a Social Media Strategy Template now >>

Go to Market Plan – Website Proposal Planning Template

In the digital age, a website frequently serves as a business’ or organization’s front entrance through which many prospects and customers will connect. A company’s website should provide a professional on-line experience that will generally enhance the organization’s image and branding, as well as move prospects through the sales process.

This sample website proposal template describes how to pitch an organization to secure funding for a new website or provide a facelift to an existing website. The scope of the website proposal includes business objectives, target audiences, website strategies, UX, website features, enabling processes, success metrics, critical success factors and deliverables.

<< Download a Website Proposal Planning Template now >>