Messaging & Positioning Planning Template
Leverage the Messaging & Positioning Planning Template to develop a compelling and unique selling proposition that can be leveraged in all internal and external communications venues.
The Messaging & Positioning Planning Template has been developed from numerous messaging, positioning and repositioning projects for start-ups and public companies to create unique selling propositions and go-to-market messaging.
Clarify and document exactly who the company desires to sell the product or solution to as it provides a laser focus for the creation of the unique selling proposition and the development of value drivers for each persona in the customer buying process. In most companies, a survey of the executives of what the organization sells will yield a spectrum of responses and this is a clear sign that a concise, consistent message that resonates to the market is not being communicated. Because each functional area in a company, and role in each functional area, has different experiences with customers, it is easy to see how each could promote different value proposition statements. The result is that customers receive mixed messages from the same organization and this does not facilitate building a strong brand.
The Messaging & Positioning Planning Template breaks the process of developing a unique selling proposition into pragmatic process with logical steps. By breaking the messaging and positioning exercise into chunks, it is clear and obvious to identify exactly where the project stands at any particular point in time and what remains to be done.
Downloading the PowerPoint template will provide a framework for building a messaging and positioning framework that will yield a unique selling proposition and the source code that be used to create all internal and external messaging that will resonate with your target audience.