Go to Market Planning Templates

Leverage Go to Market Planning Templates that have been proven at G1000 companies and Startups to effective develop and execute go to market plans.

Questions to Ask When Building Go-to-Market Plans

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What are The Questions to Ask When Building Go-To-Market plans that will support the development of the marketing strategy, brand building, the demand generation and demand management plans and sales enablement?

Marketing needs to learn from sales–qualify before offering a solution.

Before jumping into a project, take 10-20% of the time it will take to complete the project to ask questions about what is being asked and why.

Often times, the initial question is not the root problem and solving a request expeditiously only becomes an iterative process by the requestor until they figure out what they really need–sometimes this ends up in a fruitless exercise.

The FREE download, Questions to Ask When Building Go-to-Market Plans, is organized around 10 key questions that drive revenue:

  • What is the Marketing Strategy?
  • Is Value Being Delivered?
  • What is the role of Product Marketing?
  • Is There a Process to?
  • What is the Demand Creation plan?
  • Are we Maximizing our Investment?
  • What is the Overall Go-to-Market Plan?
  • Is the Field Enabled?
  • What is the Social Media Plan?
  • What is the Value Proposition?

It’s important to ask the right questions at the right time of the right person.  In a dynamic environment, organizations look to those who are agile and have a track record of getting things done.  Organizations do not have the time to spoon feed and look to those who can hit the ground running and figure it out as they go.  However, some individuals are quick to run (but in the wrong direction) and execute (but solve for a symptom as opposed to the root cause).

How can you know what you don’t know?  How can you not be a resource burden to others to get up to speed?  How do you not burn yourself out trying to get things done?  How do you not miss the mark?  The key is to ask good questions upfront and the what to know what to ask is in the free download – Questions to Ask When Building Go-to-Market Plans.

Download and review the list of questions so that you are prepared to ask relevant, meaningful questions the next time a topic or request comes up for discussion.   Asking good questions will help you navigate to the core of a request so that resources can be efficiently and effectively allocated to provide the desired results without the trial and error approach.

Download Questions to Ask When Building Go-to-Market Plans Now!

14 reviews for Questions to Ask When Building Go-to-Market Plans

  1. Darius Hamilton

    Some of the questions seem so simple but were never asked

  2. Jack Shaffer

    The process questions are what resonated with us

  3. Wade Newsom

    Thanks for putting this list of questions together!

  4. Harold Robinson

    We should have asked a lot of these questions before we started executing

  5. Brantley Flowers

    The questions around messaging and positioning were really helpful for us

  6. Felicia Gathers

    We used a lot of questions during our field marketing planning meetings

  7. Tameka Pendergrass

    When you read the questions they are pretty obvious but we have never written them down anywhere

  8. Micheal Bennet

    The hard part is figuring out what questions not to ask

  9. Theresa Godwin

    We started with this list of questions and have added several of or own.

  10. Troy Powers

    We started with this list of questions and have added several of or own.

  11. G Taylor

    This list helped us prioritize the questions we needed to ask and answer as a team

  12. Derek Middleton

    This is a great list of questions

  13. Ranna Unthank

    Very informative and good and relevant set of questions.


    thank you

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Proven at G1000 and Startups to effectively develop and execute go to market plans

Provides a huge head start start to the go to market team

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