Go to Market Planning Templates

Leverage Go to Market Planning Templates that have been proven at G1000 companies and Startups to effective develop and execute go to market plans.

Website Proposal Template

(12 customer reviews)

$299.00 $199.00

Website Proposal Template

Set your new website project up for success by creating a plan to build a new or facelift an existing website.

  • 16 professionally designed PowerPoint slides (editable).
  • A proven process, compelling graphics and sample text.
  • Download now to intelligently build a website from a plan that supports business objectives.

Download the Website Proposal Planning Template to set your website project up for success.

The processes that are shared to build a Website Proposal have been proven and tested at Fortune 1000 companies, start-ups and have been taught in advanced marketing at the executive MBA level.


Website Proposal Template

The Website Proposal Template is designed for Marketer’s to set a website project up for success by creating a plan to build or rebuild a website.  Yes, it’s best practice to build a plan to build a website.

By creating a website proposal an organization will minimize the amount of time and money spent on undoing and redoing things that were not properly thought through from the start.

A best practice is to start begin a website project by stating the business objectives for the site in your website proposal clearly.  Next,define the goals of the initiative and set objectives that are straightforward, attainable, measurable and have the support of all stakeholders who have a vested interest in the success of the initiative.  Many companies that skip the website proposal phase tend to rush into a home page design and focus on colors, pop-ups, rollovers, fonts, etc.–all of which is important but later down the line.

Incorporate the mission statement into the website proposal to bring together the key business goals and align them with the needs of the site users. While inspirational in nature, like its foundational business objectives, each element is attainable and measurable. The mission statement should be broken out into its constituent parts. Along side each element, summary information should be provided to further explain the goal and intent embodied within the mission statement text.

Document the implementation imperatives in the website proposal.  Implementation Imperatives essentially define the “rules of engagement” for the new website or the redesign project – while the business objectives define what the site must deliver and the audience prioritization defines who the site is intended for, the implementation imperatives define how the content and functionality must be delivered. They include design constraints, usability requirements and desired tangible benefits the site must deliver upon.

Summarize the success measures in your website proposal.   Success Measures are the definition of a performance measurement plan that will document how to track and measure the website’s success in delivering against users’ needs and the core business objectives. Building a performance measurement plan is an interactive process. As use cases, creative concepts, user experience and technology designs are finalized, the initial list of measurements to the right will be expanded.

The Website Proposal Template is designed for Marketer’s to build an efficient and effective website. The scope of the Website Proposal PowerPoint Template spans establishing clear goals, segmenting audiences types, defining the desired user experience, prioritizing the required features, stating the critical success factors and documenting metrics.

Downloading the PowerPoint template sets your website project up for success by providing a process to establish clear goals, objectives, strategies, tactics and metrics.

Additional information

Number of Slides

15 Professionally Designed PowerPoint Slides

What do I get?

▪ 15 slides that include a proven process, compelling graphics and sample text that include: ▪ The website planning process ▪ Setting objectives, deliverables and timeline ▪ Documenting the target audience and building personas ▪ Defining the buyer behavior model and journey board ▪ Creating the brand vision, user experience and conceptual architecture ▪ Setting the feature roadmap ▪ Where to Focus ▪ Enabling processes, critical success factors and success metrics

12 reviews for Website Proposal Template

  1. Joe Alexander

    On average, a marketing person costs the company $100K per year which is $50 per hour. This template has definitely saved more than 4 hours of time so it paid for itself immediately. CFO, Start-up

  2. VP Marketing, Start-up

    The graphics in this template are compelling and something we typically pay $200.00 per slide for and that is the cost of this entire template.

  3. Janiewallace

    The last time we refreshed the website we started by talking about what we wanted the home page to look like. This time we leveraged the website planning process slide and started our project by discussing the objective for the site. VP Marketing

  4. Thomas Bates

    The buyer behavior model made us think through how the website would help a potential buyer. Director Marketing

  5. Sam Billings

    We had a lot of content but no logical format for what we had created or why we created it. The journey board gave us a framework to document where in the sales process fit. Senior Marketing Manager

  6. J Peavy

    The website update was a huge investment for our company. However, the success of the website extended way beyond the core team building the website and documenting the CSFs and communicating them was important for us. Web Manager

  7. Tonya Rollins

    The amount of information that the team suggested be available on the new website was massive. The conceptual architecture was really helpful for us to organize information and drive the navigation. Marketing Director

  8. Dylan Johnston

    What we wanted to include in the new website was way beyond what we were capable of delivering. The Feature Roadmap provided a logical and pragmatic approach to develop V1, V1.5, V2.0. Senior Web Manager

  9. William T

    Everyone had a different opinion of what the website should be and why we needed to update the website. Setting objective and communicating them helped get everyone on the same page and set expectations appropriately. VP Marketing

  10. Johnny Locklair

    User Experience is a term everyone in our company likes to use in meetings. The issue is that everyone has a different idea of what that means. The User Experience slide facilitated a key discussion for us to have and come to agreement on what is meant by the term. Marketing Director

  11. Thad Littleton

    Depending upon who you talked to, the website was being redesigned to support a different group. Documenting and prioritizing the target audience for the website allowed us to focus our efforts. Senior Marketing Manager

  12. J Kloska

    We did not have a good set of metrics to evaluate the old website. A key factor in getting internal buy-off was to document success metrics to demonstrate value. VP Marketing

Add a review

You may also like…

Leverage Go to Market Planning Templates

Proven at G1000 and Startups to effectively develop and execute go to market plans

Provides a huge head start start to the go to market team

Go to market plans are built in PowerPoint and fully editable

Go to Market Strategy Template

Every company should have a comprehensive go to market plan and process for reaching prospective customers. Key go to market functions such as sales, marketing, product management, development, services and support must be integrated into the go to market plan. In addition, each function in the organization needs to prepare go to market strategies that cascade down from the company’s objectives.

It’s possible to build a powerful, integrated go-to-market process by leveraging a proven go to market strategy template. An effective plan incorporates the go to market strategies which guide operational execution. Also, a go to market plan enables a company to identify the target market and design unique value propositions tailored to both specific customer segments as well as the company’s unique differentiation. Finally, a go to market plan empowers a company to effectively deliver its offering to the marketplace and continually refine that offering based on rich, informative and continuous feedback.

<< Download a Go to Market Strategy Template now >>

Go to Market Strategy – Strategic Account Plan Template

B2B direct sales people can all benefit from a sales strategy template. A sales strategy example is provided in the download that outlines how a B2B direct sales person can research an account and orchestrate resources to effectively sell.

A sales plan example is perfect for B2B direct sales people to populate with all of their account knowledge and the resources available to them within their organization. Creating an integrated and holistic plan will streamline customer acquisition and up-sell opportunities by optimizing a plan to coordinate go to market resources to acquire and upsell customers.

<< Download a Sales Strategy Template now >>

Go to Market Strategy – Foundational Building Blocks

Foundational building blocks via a sound go to market strategy with easy-to-use templates are designed to help a firm bring its offering to market. Go to market strategy templates facilitate the transfer of the offering from development to the market. As well, all of the technology must be translated into go to market messages that can be used to find, attract, engage and convert prospects into customers. All of the templates and worksheets to create compelling sales messages are included in the go to market strategy template.

This go to market template includes examples of models for product lifecycle, market sizing and technology adoption. Also included are examples for the market landscape, use cases, unique selling propositions for personas and unique differentiation is included in this go to market strategy template. Below are details about the various go to market strategy templates.

<< Download the Go to Market Strategy – Foundational Building Blocks now >>

Go to Market Plan – Lead Generation Planning Template

B2B lead generation is often not given the time, attention and resources that it deserves and as a result, go to market strategies fail. This is mainly because the correlation between marketing and sales is frequently not well understood. An effective integrated B2B lead generation plan is part of the sales process which sales and marketing jointly design, develop, execute, track manage and continually improve upon. A B2B lead generation plan that s not grounded in the customer buying process or tied to the sales plan is doomed from the start. Follow the integrated B2B lead generation example in the lead generation planning template to build an effective plan to acquire and retain customers.

<< Download a Lead Generation Planning Template now >>

Go to Market Plan – Lead Management Planning Template

The core to any B2B lead management system is marketing automation and account intelligence. The B2B lead management plan and process has to be developed from the sales person’s perspective and must be created before any lead generation programs are set in motion. Components of an effective B2B lead management plan include: a target account profile, a qualification matrix, lead scoring, lead routing, lead escalation, lead nurturing, lead follow-up, clear terms and definitions, lead hand-off processes and synchronized marketing and sales automation systems.

<< Download a template for a best-in-class Lead Management Process now >>

Go to Market Plan – Investor Presentation Template

The investor presentation template is for those that are raising money for a startup who will need to create an investor presentation (pitch deck, the deck). Unfortunately, some startups are so passionate about what they do that they do not develop an effective pitch deck. The investor presentation is typically left to the end (days before the pitch) and the visual presentation of the story is not on par with the verbal explanation. An ultimate pitch deck for startups includes a small number of slides (10 -15) that need to be very polished in order to make a great first impression. The investor presentation template includes examples on an investor pitch deck. While not all of the investor presentation slide examples need to be used (and the order of the deck will vary, based upon how one tells the story), but the deck facilitates the development and delivery of a winning investor presentation.

<< Download an Investor Pitch Deck now >>

Go to Market Plan – Messaging & Positioning Template

To develop and execute messaging and positioning that is effective, it is important to understand the following definitions. A value proposition is a statement that communicates perceived value form the buyer’s perspective to those in the buying process. Positioning is a concept that places competitors, substitutes and alternatives relative to one another. And, messaging defines the communications that a company develops to highly targeted segments and specific personas within the customer buying process.

Positioning is an integral part of persona-based marketing, especially as the content strategy and messaging is formulated. Messaging is a subset of positioning. It’s the art of defining what will be communicated and how it will be said to the targeted personas. Messaging is the intermediary step between positioning and content creation.

<< Download a Messaging & Positioning Template now >>

Go to Market Plan – Content Marketing Planning Template

Effective B2B content marketing requires the orchestration of content providers, a content calendar, content platforms and specific activities for each piece of content. The best-in-class B2B content marketers create a meaningful and relevant story for each persona in the customer buying process. A successful B2B content marketing plan will focus on identifying with business problems that are real for the audience and business outcomes that create a sense of urgency and need to secure funding.

Leverage this proven content strategy template to build an effective content marketing plan to engage prospects and convert them to customers.

<< Download a Content Marketing Examples and a Content Calendar Template now >>

Go to Market Plan -Call Guide for SDRs & BDRs

This is the ultimate B2B call guide for facilitating follow-up conversations with prospects and qualified leads in order to convert them to qualified sales opportunities.

A B2B call guide framework is much more effective and natural for a sales development (SDR) than a call script. An SDR call guide must be integrated with the B2B lead generation team as this team usually contributes up to 50% of the sales pipeline. As well, the call guide for an SDR has to be consistent with the B2B sales process. This is because qualified sales leads are passed from the SDR to the inside sales rep or field sales rep with the goal of conversion to a qualified sales opportunity. By using the B2B call guide framework one can bring marketing, sales development and sales onto the same page with the same goal.

<< Download a Call Guide for SDRs & BDRs now >>

Go to Market Plan – Social Media Planning Template

Creating a social media plan and the corresponding social media strategy takes time to develop, and not all digital marketers have enough time in the week to build a plan. Because the online landscape constantly changes (platforms and audiences), a dynamic process is required to adapt.

A social media strategy template should specify the desired business goals that social media activity will help meet. The goals should be SMART – specific, measureable, attainable, relevant and time-based. It is useful to document when to act and to have a standard set of dashboards, metrics and KPIs to measure progress.

<< Download a Social Media Strategy Template now >>

Go to Market Plan – Website Proposal Planning Template

In the digital age, a website frequently serves as a business’ or organization’s front entrance through which many prospects and customers will connect. A company’s website should provide a professional on-line experience that will generally enhance the organization’s image and branding, as well as move prospects through the sales process.

This sample website proposal template describes how to pitch an organization to secure funding for a new website or provide a facelift to an existing website. The scope of the website proposal includes business objectives, target audiences, website strategies, UX, website features, enabling processes, success metrics, critical success factors and deliverables.

<< Download a Website Proposal Planning Template now >>