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IDC’s Top Ten Predictions of Digital Transformation and Technologies for 2019

IDC estimated that ICT Spending in Indonesia will reach IDR 465 Trillion in 2019.

IDC revealed the key trends and technologies for 2019 and beyond that business leaders need to look and consider in the decision-making process and digital ecosystem.

#1 Digitalized Economy: By 2022, more than 61% of Indonesia GDP will be digitalized, with growth in every industry driven by digitally enhance offerings, operations, and relationship, driving US$ 78 billion in IT-related spending from 2019 through 2022

#2 Digital-Native IT: By 2022, 50% of all IT spending will be on 3rd Platform technologies, as over 50% of Indonesian enterprises build “digital-native” IT environments to thrive in the digital economy.

#3 Expand to the Edge: By 2022, over 15% of Indonesian organization’s cloud deployments in Indonesia will include edge computing, and 10% of endpoint devices and system will execute AI algorithms.

#4 AppDev Revolution: By 2022, 40% of all new apps will be feature micro-services architectures that improve the ability to design, debug, update, and leverage third-party code; 15% of all production apps will be cloud-native.

#5 New Developer Class: By 2024, a new class of professional developers producing code without custom scripting will expand the developer population by 15%, accelerating digital transformation.

#6 Digital Innovation Explosion: From 2018 to 2023 — with new tools/platforms, more developers, agile methods, and lots of code reuse — 5 million new logical apps will be created.

#7 Growth Through Specialization: By 2022, 20% of public cloud computing will be based on non-x86 processors (including quantum); by 2022, organizations will spend more on vertical SaaS apps than horizontal apps.

#8 AI Is the New UI: By 2024, AI-enabled user interfaces and process automation will replace one-tenth of today’s screen-based apps; by 2022, 10% of Indonesian enterprises will use conversational speech tech for customer engagement.

#9 Expanding/Scaling Trust: By 2022, 10% of servers will encrypt data at rest and in motion, over 10% of security alerts will be handled by AI-powered automation, and about 2 million people will have blockchain-based digital identities.

#10 Consolidation vs. Multi-cloud: By 2022, the top 4 cloud “mega-platforms” will host 60% of IaaS/PaaS deployments, but by 2024, 40% of Indonesian organizations will mitigate lock-in through multi-cloud or hybrid technologies and tools.

Source: IDC


  • Through 2020 Gartner predicts that 80% of AI projects will remain alchemy, run by wizards whose talents will not scale in the organization.
  • By 2020 Gartner predicts that 5 of top 7 digital giants will willfully self-disrupt to create their next leadership opportunity.
  • By the year 2020, Gartner predicts that the banking industry will derive $1B of business value from the use of blockchain based cryptocurrencies.
  • By 2020, Gartner predicts that AI-driven creation of “counterfeit reality,” or fake content, will outpace AI’s ability to detect it, fomenting digital distrust.
  • In 2020, Gartner predicts that AI will become a positive net job motivator, creating 2.3M jobs while only eliminating 1.8M jobs
  • By 2020, Gartner predicts that IoT technology will be in 95% of electronics for new product designs.
  • By 2020, more than 30% of government agencies with “cloud first” strategies will adopt “public-cloud-only” strategies for all new initiatives.
  • Through 2020, 99% of vulnerabilities exploited will continue to be ones known by security and IT professionals for at least one year.
  • By 2020, a third of successful attacks experienced by enterprises will be on their shadow IT resources.
  • By 2020, 40% of enterprises engaged in DevOps will secure developed applications by adopting application security self-testing, self-diagnosing and self-protection technologies.
  • By 2020, 80% of new deals for cloud-based access security brokers (CASBs) will be packaged with network firewall, secure web gateway (SWG) and web application firewall (WAF) platforms.
  • By 2020, more than 25% of identified enterprise attacks will involve IoT, though IoT will account for only 10% of IT security budgets.


  • Through 2021, Gartner predicts that social media scandals and security breaches will have effectively zero lasting consumer impact.
  • By 2021, Gartner predicts that early adopter brands that redesign their websites to support visual and voice search will increase digital commerce revenue by 30%.
  • By 2021, Gartner predicts that more than 50% of enterprises will spend more per annum on bots and chatbot creation than traditional mobile app development.
  • By 2021, Gartner predicts that 40% of IT staff will be “versatilists” holding multiple roles, most of which will be business- rather than technology-related.
  • Through 2021, Gartner predicts that social media scandals and security breaches will have effectively zero lasting consumer impact.
  • By 2021, Gartner predicts that 75 percent of public blockchains will suffer “privacy poisoning” — inserted personal data that renders the blockchain noncompliant with privacy laws.
  • By 2021, over 75% of midsize and large organizations will have adopted a multi-cloud and/or hybrid IT strategy.
  • By 2021, less than 10% of multi-cloud deployments will take advantage of the anticipated portability.
  • By 2021, 90% of public cloud activity will be within CSPs that have undergone a third-party security evaluation.


  • By 2022, a Gartner predicts that at least 40% of new application development projects will have artificial intelligence co-developers on the team.
  • By 2022, Gartner predicts that 70% of enterprises will be experimenting with immersive technologies for consumer and enterprise use.
  • Through 2022, Gartner predicts that 75% of organizations with frontline decision-making teams reflecting a diverse and inclusive culture will exceed their financial targets.
  • By 2022, Gartner predicts that 75% of public blockchains will suffer “privacy poisoning” — inserted personal data that renders the blockchain noncompliant with privacy laws.
  • By 2022, Gartner predicts that the majority of individuals in mature economies will consume more false information than true information.
  • Through 2022, Gartner predicts that half of all security budgets for IoT will go to fault remediation, recalls and safety failures rather than protection.
  • Through 2022, Gartner predicts that7 5 percent of organizations with frontline decision-making teams reflecting diversity and an inclusive culture will exceed their financial targets.
  • Through 2022, Gartner predicts that a fast path to digital will be converting internal capabilities to external revenue-generating products using cloud economics and flexibility.
  • By 2022, Gartner predicts that companies leveraging the “gatekeeper” position of the digital giants will capture 40% global market share on average in their industry.
  • Gartner predicts that by 2022, more than 1B people will have some data about them stored on a blockchain.
  • By 2022, public cloud services will be essential for 90% of business innovation.
  • In 2022, over 50% of field service providers will offer a specialized digital customer experience that enables two-way interaction and workflow initiation via multiple human and nonhuman channels.
  • In 2022, more than 60% of asset manufacturers will offer outcome-based service contracts, up from less than 15% in 2018.
  • In 2022, only 30% of field service providers will be ready to deploy AI-based decision support in their field service management platforms in order to compete better, despite robust capabilities being available by then.


  • By 2023, Gartner predicts that there will be an 80% reduction in missing people in mature markets compared to 2018, due to AI face recognition.
  • By 2023, Gartner predicts that U.S. emergency department visits will be reduced by 20 million due to enrollment of chronically ill patients in AI-enhanced virtual care.
  • By 2023, Gartner predicts that 25% of organizations will require employees to sign affidavits to avoid cyberbullying, but 70% of these initiatives will fail.
  • By 2023, Gartner predicts that U.S. emergency department visits will be reduced by 20 million due to enrollment of chronically ill patients in AI-enhanced virtual care.
  • By 2023, Gartner predicts that 25 percent of organizations will require employees to sign an affidavit to avoid cyberbullying, but 70 percent of these initiatives will fail.
  • By 2023, Gartner predicts that ePrivacy regulations will increase online costs by minimizing the use of “cookies” thus crippling the current internet ad revenue machine.
  • By 2023, over 10% of today’s Tier 3 CSPs will be out of business.


  • Gartner estimates blockchain will create $3.1 trillion in business value by 2030.
Source: Gartner



In 2019, leaders will turn their attention to pragmatic, surgical efforts. Forrester predicts that:

  • Forrester predicts that, CX remains under fire: Brands will give up on strategic CX initiatives and resort to old-school methods for short-term gains.
  • Forrester predicts that, Digital goes surgical: Digital transformation will move to a pragmatic portfolio view of digital investments.
  • Forrester predicts that, Purpose regains meaning: Purpose will become a strategic priority again, acting as the strategic compass for firms.
  • Forrester predicts that, CMOs rebrand: CMOs will bring back brand as their top priority.
  • Forrester predicts that, CIOs take the reins: CIOs will expand their remit, building a model that translates tech-led innovation into customer value.
  • Forrester predicts that, Artificial intelligence (AI) builds a foundation: Firms will put more building blocks in place to accelerate their ability to meet AI’s promise.
  • Forrester predicts that, The world goes to Zero (Trust): Zero Trust will become the ad hoc standard security architecture.
  • Forrester predicts that, Consumer brands enter the outrage: More brands will partake in market-baiting, but most will misjudge the mechanics and make minimal impact.
  • Forrester predicts that, B2B in a squeeze: B2B marketers will shift away from blunt outbound methods and reorient around customer outcomes.
  • Forrester predicts that, Employee experience (EX) takes center stage: Leaders will reignite change management efforts, substituting targeted initiatives for 2018’s broad-based culture efforts.
  • Forrester predicts that, Robots reimagine talent management: Talent leaders will use automation to address the talent scarcity squeeze.
  • Forrester predicts that, VC funding recalibrates: Martech and adtech investments will dry up as investors look to put their dollars into specific verticals.
  • Forrester predicts that, Blockchain exposes advertising: Blockchain will allow advertisers to see where waste and abuse lie and how their money is spent in the media-buying supply chain.
  • Forrester predicts that, Internet of Things (IoT) gets down to business: IoT in the B2B space will take off while B2C incarnations still try to find their footing.
Source: Forrester


Forrester predicts that, CMOs will capitalize on societal divisions to disrupt

  • Forrester believes this will involve CMOs “treating societal divisions as a mechanism to tap into their customers’ energy.”

Forrester predicts that, Branding will bring oomph to differentiate customer experience

  • Forrester predicts that 2019 is the year marketing “gets sexy again.”
  • CMOs are the executives most responsible for customer experience, which has stagnated year after year. Forrester expects that, to combat this, companies will undergo brand transformations.

Forrester predicts that, CMOs will finally champion data privacy and trust

  • Forrester predicts that chief marketers will appoint themselves as internal advocates for customer privacy, and the most proactive CMOs will integrate this in brand messaging, while “some will use it as a strategic differentiator.”

Forrester predicts that, Brand promise will spark enterprise-wide transformation

  • Forrester predicts that CMOs will not only take on more responsibilities with customer data, but also will keep companies on-message as “the smart ones never lose sight of their essential purpose and brand promise.”

Forrester predicts that, The consumer tech stack will outplay the marketing tech stack

  • With technology usage plateauing, Forrester predicts that “savvy CMOs will push marketing technology vendors to emphasize the four forces underlying consumer technology adoption – tools, coordination, conversation, and emotion – and refine their approach to engaging customers.”
Source: Forrester


  • Most B2B buyers are already 57% of the way through the buying process before the first meeting with a representative. (Accenture, 2018)
  • In the B2B setting, events help generate the most leads, while case studies help convert and accelerate the most leads. (Marketing Charts, 2018)
  • 85% of B2B marketers say lead generation is their most important content marketing goal. (Ring Lead, 2017)
  • B2B buying cycles are getting longer and more complex—58% of buyers said their decision process was longer in 2017 than in 2016; just 10% said purchase time decreased. Buyers are conducting more detailed ROI analysis before making a purchase decision (77%); using more information sources for research and evaluation (75%), and increasing the number of buying group members (52%).(Business2Community, 2017)
  • The leading reason business buyers have limited engagement with B2B vendors is because marketers are sending them too much irrelevant content (34%). (KoMarketing)


 Enterprise Content Marketing 2019: Benchmarks, Budgets, and Trends—North America

  • 68% of enterprise respondents said their organization was much more/somewhat more successful with content marketing compared with one year ago
  • 43% of respondents rated their organization’s content marketing maturity as sophisticated/mature
  • 61% reported their organization is extremely/very committed to content marketing
  • 71% say content marketing technology is providing better insight into how their content is performing
  • Three out of four respondents (74%) cited “coordinating content marketing efforts among multiple departments and brands” as the top unique content marketing challenge they face. “Too many department silos” came in at a distant second (60%).
  • Respondents were less likely to report having a centralized group only (26%) and few said each brand/product/department has its own content marketing team (14%). In addition, 19% indicated they have a small (or one person) team serving the entire organization.
  • 71% of respondents said “better insight into how content is performing” is the top benefit they derive from using technology to manage their content marketing efforts. “Better insight into audience behavior/preferences” came in second (50%).
  • Most enterprise respondents (70%) said their content marketing and sales teams are at least somewhat aligned; however, 28% reported they are not very/not at all aligned.
  • At the time of the survey, 34% of respondents said their organization used account based marketing; another 21% indicated they had plans to do so by the end of 2018. If those plans came to fruition, 55% of our sample would have been using ABM by January 2019.


  • 68% of enterprise content marketers say their organization’s content marketing is much/somewhat more successful compared with one year ago.
  • 43% of enterprise marketers surveyed report their organization is in the sophisticated/mature phase of content marketing maturity.
  • 61% of enterprise marketers say their organization is extremely/very committed to content marketing.
  • 38% of enterprise respondents say their organization has a central group as well as individual teams throughout the organization.


  • Nearly 30% of enterprise marketers say content marketing and sales are not very/not at all aligned in their organization.
  • 34% of enterprise marketers reported their organization uses account-based marketing; another 21% said it had plans to prior to year-end 2018.


  • 36% of enterprise marketers say their organization has a documented content marketing strategy.
  • 88% of enterprise marketers agree their organization is viewed as a credible and trusted resource.


  • 38% of enterprise marketers describe their organization’s proficiency with the use of content marketing technology as intermediate; another 30% describe it as novice.
  • The top two technologies enterprise marketers use to assist with managing their content marketing efforts are social media publishing/analytics and email marketing software.
  • Enterprise marketers say the top benefit of using content marketing technology is that it provides better insight into how content is performing.


  • Website analytics and sales team feedback are the top two techniques enterprise content marketers use to research their audience(s).
  • 57% of enterprise marketers reported their organization uses personas; another 17% said it had plans to prior to year-end 2018.
  • Email, educational content, and in-person events are the top three ways enterprise marketers nurture their audience.


  • 59% of enterprise marketers say they always/frequently prioritize the audience’s informational needs over their organization’s sales/promotional message.
  • The majority of enterprise content marketers say their organization increased its use of audio/ visual content, written digital content, and images compared with one year ago.
  • 68% of enterprise content marketers say their organization has used or developed long-form content in the last 12 months.
  • 66% of enterprise marketers report their organization has increased its use of social media for content marketing purposes compared with one year ago; only 3% reported a decrease.
  • Three out of four (74%) enterprise marketers say their organization uses paid methods to distribute content.
  • Enterprise marketers say the top reason their organization uses paid methods to distribute content is to attract a new audience
  • Sponsored content on social media is the most often cited method enterprise marketers use to distribute content.


  • Enterprise content marketers say their organization increased spending on content creation more so than other areas of content marketing in the last 12 months.
  • 47% of enterprise marketers expected their content marketing budget to increase in 2019.


  • 79% of enterprise marketers report their organization has used content marketing successfully over the last 12 months to create brand awareness.
  • 45% of enterprise content marketers report their organization measures content marketing ROI.
  • 2% of enterprise marketers say their teams are extremely/very proficient with using the metrics they’ve selected to monitor content marketing success.


  • Enterprise marketers say changes to SEO/search algorithms is a top content marketing issue of importance to their organization.
  • Three out of four (74%) enterprise content marketers report their organization is challenged with coordinating content marketing efforts among multiple departments and brands.
Source: ContnentMarketingInstitiute


  • Mobile usage per B2B worker is expected to increase from two hours a day to three by 2020, driven by millennials, Gen Z, and the increasing use of smartphones by older workers. (Google, 2017)
  • Mobile drives or influences an average of more than 40% of revenue in leading B2B organizations. (Google, 2017)
  • 50% of B2B search queries today are made on smartphones, and this percentage will grow to 70% by 2020.
  • Mobile marketing can accelerate time to B2B purchase by 20%. (BCG, 2017)
  • 80% of B2B buyers use a mobile device at work. (BCG, 2017)
  • 70% of B2B buyers increased mobile usage significantly over the past two to three years, and 60% expect to continue to increase their mobile usage. (BCG, 2017)
  • 60% of B2B buyers report that mobile played a significant role in a recent purchase. (BCG, 2017)
  • Mobile use at work will increase to three hours a day by 2020. (BCG, 2017)
  • More than 90% of buyers say they’re likely to buy again from a vendor that had a superior mobile experience, compared to 50% of those who report a poor experience. (BCG, 2017)
  • The majority of senior executives (92%) own a smartphone used for business, with 77% reporting they use their smartphone to research a product or service for their business. While the majority (93%) go on to purchase that product via the Internet using a laptop or desktop, 50% of these executives have purchased IT products for business using their smartphone, with 13% reporting making a purchase between $1,000 to $4,999. (IDG Global Solutions)
  • 80% of B2B executives research products or services on a tablet in the evening. (IDG Global Solutions)


  • 86% of buyers say they are “overwhelmed and annoyed” with more than 10 pieces of review content (BizReport, 2018)
  • 32% say confusing content makes buying decisions more difficult
  • B2B companies that blogged 11+ times per month had almost three times more traffic than those blogging 0-1 times per month. (HubSpot, 2015)
  • 43% of B2B marketers say blogging is their most important type of content. (Social Marketing Industry Report, 2017)
  • Strategic landing pages are used by 68% of B2B businesses to acquire leads. (Marketo, 2018)
  • 91% percent of B2B marketers are doing content marketing. (Content Marketing Institute, 2018)
  • 53% of B2B marketers have small or one-person content teams serving their entire organizations. (Content Marketing Institute, 2018)
  • The most successful content marketers have access to 40% of the total marketing budget, and the least successful have just 14% of the marketing budget. (Content Marketing Institute, 2018)
  • 75% of B2B marketers without a documented content marketing strategy plan to create one in the next 12 months.
  • More than half of all B2B buyers view at least eight pieces of content during the purchase process, and 82% of buyers viewed at least 5 pieces of content from the vendor prior to purchase. (Forrester) 
  • 81% of businesses reported their blog as being critical to B2B lead generation. (Nurture)
  • The five most engaging phrases to include in B2B post headlines on social media are “the future of,” “X ways to,” “need to know,” “in the world,” and “of the year.” And keep them short: while the most engaging headlines for consumer posts run between 12 and 18 words, the most effective length for B2B headlines is in the five to 10-word range. (BuzzSumo)


  • 75% of B2B buyers use social media to support their purchase decision. (HubSpot, 2017)
  • 45% of marketers have gained customers through LinkedIn. (Quick Sprout)
  • 65% of B2B companies have acquired a customer through LinkedIn paid ads. (HubSpot, 2018)
  • LinkedIn is 277% more effective in generating leads than Facebook. (HubSpot, 2018)
  • Only 47% of marketers say they are actively using LinkedIn. (HubSpot, 2018)
  • Businesses on Twitter generate twice the amount of leads as opposed to those not on the platform. (HubSpot, 2018)
  • Facebook (89%), LinkedIn (81%) and Twitter (75%) are the three most used social media channels by B2B marketers. (MarTechAdvisor)
  • 33% of B2B businesses use Instagram.

Social Media Statistics – LinkedIn

  • LinkedIn CEOs on LinkedIn have an average of 930 connections (LinkedIn, 2017)
  • When it comes to delivering content and securing audience engagement, LinkedIn is the most effective social media platform. (LinkedIn, 2017)
  • The average LinkedIn user spends 17 minutes on the site per month. (Wordstream, 2018)
  • 39% of the 500 million LinkedIn users are paying for a premium account. (LinkedIn, 2017)
  • In the past two years, content consumption on LinkedIn has increased by 21%. (HubSpot, 2016)
  • LinkedIn has 562 million members. (LinkedIn, 2018) 40% of members visit the professional social network each day. (Omnicore Agency, 2018)

Social Media Statistics – Twitter

  • Twitter There are 369 million monthly active Twitter users as of 2018. (Statitsa, 2018)
  • 81% of millennials check Twitter at least once per day. (Pew Research Center, 2016)
  • 29% of Internet users with college degrees are on Twitter. (Pew Research Center, 2016)
  • Twitter accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles. (Pew Research Center, 2016)
  • Twitter has nearly four times as many users internationally as in the U.S. (Pew Research Center, 2016)
  • Katy Perry has the most Twitter followers followed by Justin Bieber. (Statitsa, 2018)
  • In 2017, Twitter’s revenue reached 2.44 billion US dollars. (Statitsa, 2018)
  • 79% of Twitter’s monthly average users are located outside of the U.S. (Hootsuite, 2018)
  • Tweets with videos get over six times as many retweets as tweets with photos. (Wochit, 2018)

Social Media Statistics – Visual Content

  • Visual Content Content marketing gets three times more leads than paid search advertising. (Content Marketing Institute, 2017)
  • 47% of buyers view at least 3 to 5 pieces of content before deciding to speak with a sales rep. (Demand Gen Report, 2016)
  • Visual assets are the single biggest content contributor when it came to social media in 2017. (Ofcom, 2017)
  • 100 million hours of video content are watched on Facebook daily. (Facebook, 2016)
  • 20% of people will read the text on a page, but 80% of people will watch a video. (My SMN, 2017)
  • After watching a video, 64% of users are more likely to buy a product online. (Forbes, 2017)
  • Studies show that people have the ability to recall 65% of the visual content that they see almost three days later. (HubSpot, 2017)

Email Marketing Statistics – Click through Rate 

  • 54% of marketers say increasing engagement rate is their top email marketing priority. (Ascend2, 2016)
  • 11 a.m. ET has the highest click through rate for email sends. (HubSpot, 2015)
  • 15% of marketers surveyed say their company still does not regularly review email opens and clicks; only 23% say they have integrated their website and emails to track what happens after a click. (MarketingProfs, 2016)
  • Marketers who send emails on Tuesdays get the highest open rates. (Wordstream, 2017)
  • As the number of images in an email increases, the clickthrough rate of the email tends to decrease. (HubSpot, 2014)


Email Marketing Statistics – Email Copy

  • 64% of people prefer rich text emails. (HubSpot, 2014)
  • When it came to specific industries, emails related to pets and animal care had the highest open rate at 22.1% in 2016. (Statitsa, 2016)
  • 56% of brands using an emoji in their email subject line had a higher open rate than those that did not. (Forbes, 2017)
  • Nearly half (47%) of marketers say they sometimes test alternate subject lines to optimize email performance. (MarketingProfs, 2016)
  • Emails that included the first name of the recipient in their subject line had higher click through rates than emails that did not. (HubSpot, 2014)
  • Spam email is more likely to bypass security filters today than it was in the recent past. (The Radicati Group, 2016)
  • Transactional emails receive eight times as many opens compared to regular marketing emails. (Sleeknote, 2017)

Email Segmentation

  • 42% of marketers do not send targeted email messages; only 4% use layered targeting. (MarketingProfs, 2016)
  • 83% of companies use at least basic segmentation for their emails. (Econsultancy, 2016)
  • The ability to segment email lists and individualize email campaign messaging are the most effective personalization tactics for 51% and 50% of marketing influencers respectively. (Ascend2, 2016)
  • Recipients are 75% more likely to click on emails from segmented campaigns than non-segmented campaigns. (MailChimp, 2017)

Email Usage

  • Three-quarters of companies agree that email offers “excellent” to “good” ROI. (Econsultancy, 2016)
  • Active email accounts are expected to hit 5.6 billion by 2019. (Statitsa, 2018)
  • Gmail has 1 billion active users worldwide. (Statista, 2016)
  • About 49% of businesses use some form of email automation. (Emailmonday, 2018)
  • Emails that display incorrectly on mobile may be deleted within three seconds. (Campaign Monitor, 2018)
  • 51% of marketers say enriching contact data quality is their most significant barrier to achieving email marketing success. (Ascend2, 2016)
  • 86% of professionals prefer to use email when communicating for business purposes. (HubSpot, 2017)
  • 78% of consumers have unsubscribed from emails because a brand was sending too many emails. (HubSpot, 2016)

Demand Generation Statistics

  • Strategic landing pages are used by 68% of B2B businesses to acquire leads. (Marketo, 2018)
  • In 2018, 70% of marketers say their demand gen budgets will increase and 34% say their spending will grow by more than 20%. (Demand Generation Benchmark Survey, 2018)
  • 79% of B2B marketers credit email as the most effective distribution channel for demand gen efforts. (Content Marketing Institute, 2018)
  • In the B2B setting, events help generate the most leads, while case studies help convert and accelerate the most leads. (Marketing Charts, 2018)
  • Only 18% of marketers say outbound practices provide the highest quality leads for sales. (HubSpot, 2018)
  • 61% of marketers say generating traffic and leads is their top challenge. (HubSpot, 2018)
  • 53% of content marketers use interactive content in lead generation efforts. (Content Marketing Institute, 2016)
  • Nearly 80% of companies not meeting their revenue goals attract 10,000 monthly website visitors or less. For those exceeding their revenue goals, 70% report attracting more than 10,000 visitors per month. (HubSpot, 2015)
  • The less companies know about their KPIs, the less likely they are to meet their revenue goals. 74% of companies that weren’t exceeding revenue goals did not know their visitor, lead, MQL, or sales opportunities. (HubSpot, 2015)

Marketing Analytics

  • 46% of marketers with well-planned lead management strategies have sales teams who follow up on more than 75% of leads. (Strategic IC, 2017)
  • 85% of B2B marketers say lead generation is their most important content marketing goal. (Ring Lead, 2017)
  • 75% of inbound organizations believe their marketing strategy is effective. (HubSpot, 2018)
  • Lead generation, sales, and lead nurturing are the top three organizational objectives for content marketers. (Wordstream, 2018)
  • 27% of marketers say securing enough budget is their top marketing challenge. (HubSpot, 2018)
  • Marketers that calculate ROI are 1.6 times more likely to receive higher budgets. (HubSpot, 2016)
  • 39% of marketers say proving the ROI of their marketing activities is their top marketing challenge. (HubSpot, 2018)
  • 72% of organizations that calculate ROI say their marketing strategy is effective. (HubSpot, 2016)

Marketing Automation

  • Spending for marketing automation tools is expected to reach $25.1 billion annually by 2023. (Martech Today, 2018)
  • Companies that automate lead management see a 10% or more bump in revenue in 6-9 months time. (Strategic IC, 2017)
  • Businesses who nurture leads make 50% more sales at a cost 33% less than non-nurtured prospects. (Strategic IC, 2017)
  • 69% of marketers say converting leads is their top priority. (HubSpot, 2017)
  • 79% of top-performing companies have been using marketing automation for three or more years. (Venture Harbour, 2017)
  • Marketing technology represents 33% of the average marketing budget. (Gartner, 2016)
  • 28% of marketing technology spend goes to infrastructure (e.g., servers, storage, network) to run marketing software. (Gartner, 2016)
  • Marketing technology spend is now higher than advertising spend for companies. (Gartner, 2016)
  • Marketers say that the biggest benefit of automation is saving time. (Venture Harbour, 2017)
  • 80% of marketers using automation software generate more leads. (LinkedIn, 2016)
  • 67% of marketing leaders currently use a marketing automation platform. (Salesforce, 2017)
  • In the next two years, an additional 21% of marketing leaders plan to use a marketing automation platform. (Salesforce, 2017)

MarTech Market Worth $34.3 Billion a Year

  • 50% of brands don’t have Marketing Technology
  • Brands are spending 16% of their marketing budget on marketing technology
  • The MarTech market could be worth more than $34B
  • Brands expect MarTech budgets to rise by 10% in next year
  • 50% of brands don’t have the tools they need
  • Brands are spending 16% of their marketing budget on marketing technology
  • The size of the MarTech industry for the combined UK and US markets is estimated at $34B
  • 85% Marketers Use At least One MarTech Tool for Email Marketing
  • Experience optimization and collaboration tools are currently used by around a third
  • Almost 6 of 10 (58%) agencies stated they don’t believe their clients have what they need and don’t fully utilize the MarTech tools they do have
  • Many businesses are looking to increase the investment in marketing technology: nearly half (46%) of the UK businesses and more than one in three (38%) in the US are looking to increase their investment in the next 12 months
  • Only 7% of the US businesses and 4% of UK firms are looking to decrease MarTech investments
  • A limited budget is unsurprisingly the biggest barrier to MarTech acquisition, with 42% of respondents saying so.
Source: warc.com

World Economic Forum – Production Technology Radar


How was the Production Technology Radar Constructed

  • More than 90 interviews
  • A global survey and over 100 open source reports
  • Interviews with chief operations, technology and information officers of companies developing and implementing in-scope technologies across 12 industries with global production and supply chain footprints
  • The findings were validated through discussions with over 300 business leaders and policy-makers conducted in six regional workshops

In 2016, the 5 key technologies of focus were the:

  1. internet of things
  2. artificial intelligence
  3. 3D printing
  4. advanced robotics
  5. wearable technologies (including augmented and virtual reality)
Source: WorldEconomicForum

Go to Market Stats – The US of Unicorns

Collectively, US unicorns are worth approximately $360B
Combined, these companies have raised just over $73B.
The top five unicorns are:

Most unicorns are in California, New York, Massachusetts, and Illinois.
The top five most well-funded US unicorns are:

  1. Uber ($15.1B raised)
  2. Airbnb ($4.4B)
  3. WeWork ($2.76)
  4. Infor ($2.63B)
  5. Lyft ($2.46B)

The oldest unicorn in the US is the greentech company Bloom Energy, which reached a valuation above $1B in 2009.
The newest unicorn in the US is 3D printing startup Desktop Metal, which became a unicorn in July 2017 after raising a $115M Series D.
The three most active investors in US-based unicorns, by total number of deals are the VC firms:

  1. Sequoia Capital
  2. Andreessen Horowitz
  3. Tiger Global Management

Go to Market Stats - The US of Unicorns

Source: CB Insights

Go to Market Stats – Mary Meeker’s Annual Internet Trends Report 2017

Kleiner Perkins Caufield & Byers partner Mary Meeker’s delivered her Annual Internet Trends Report for 2017.

Here are some highlights:

Mary Meeker’s Annual Internet Trends Report 2017 – Key Takeaways

Global Internet Users = 3.4B @ 46% Penetration

Global smartphone growth is slowing

  • Smartphone shipments grew 3% y/y versus 10% the year before

Voice is beginning to replace typing in online queries

  • 20% of mobile queries were made via voice in 2016 – accuracy is now about 95%

Netflix went from 0 to more than 30% of home entertainment revenue in a decade in the U.S.

  • TV viewership continues to decline

Global interactive gaming is becoming mainstream, with 2.6B gamers in 2017 versus 100M in 1995

  • Global gaming revenue is estimated to be around $100B in 2016
  • China is now the top market for interactive gaming

In the U.S. in 2016, 60% of the most highly valued tech companies (Apple, Alphabet, Amazon and Facebook) were founded by first- or second-generation Americans and are responsible for 1.5M employees

Wearables are gaining adoption with about 25% of Americans owning one, up 12% from last year

Leading tech brands are well-positioned in the digital health market – 60% of consumers are willing to share their health data

Mary Meeker’s Annual Internet Trends Report 2017 – Digital Media Usage





Source: Advertising Age

Mary Meeker’s Annual Internet Trends Report 2017 – Macro Trends 2017

  • Global Internet Users = 3.4B…Flat Growth +10% vs. 10% Y/Y…
  • +8% vs. 8% Y/Y (ex. India)
  • Global Smartphone Shipments = Slowing +3% vs. +10% Y/Y
  • Global Smartphone Installed Base = Slowing +12% vs. +25% Y/Y
  • USA Internet Usage (Engagement) = Solid +4% Y/Y

Go to Market Stats – Analytical Data Management & Integration Platform Software

  • In 2015, the total analytic data management and integration platform software grew 3.3%
  • Analytic data management software represents a 76% share but grew at only about half the growth rate of analytic data integration software.
  • The on-premises portion of the overall market in 2015 was flat
  • The public cloud services revenue grew 89%
  • Oracle continued as the largest analytic data management and integration platform software vendor in 2015
  • The top 5 vendors in the market (based on revenue) accounted for 76% market share

Go to Market Stats – Analytic & Performance Management

  • The total analytic and performance management applications software grew 1.4% in 2015
  • Customer relationship analytic applications had the highest growth at 8% in 2015
  • The public cloud portion of the market grew 18.8%
  • The combined market growth for all other deployment methods was  negative 7.6%
  • The worldwide analytic and performance management applications software market grew 1.4% in 2015

Go to Market Stats – Big Data

  • Wikibon expects the global big data market to grow from $18.3B in 2014 to $92.2B by 2026 – a 14.4% CAGR
  • Wikibon breaks down global big data market revenues into three segments: professional services (40% of all rev’s in 2015), hardware (31%) and software (29%)
  • Software is expected to represent 46% of all big data spending in the next 10 years, with professional services representing 29% of the market and hardware slipping to 25%
  •  This shift will occur due to the development of better quality software that reduces the need for big data-related services, Wikibon said.
  • The CAGR for the software segment between 2014 – 2026 is forecast to be 20%
  • Wikibon predicts significant growth in all four sub-segments of big data software through 2026
    • Data management (14% CAGR)
    • Core technologies such as Hadoop, Spark and streaming analytics (24% CAGR)
    • Databases (18% CAGR)
    • Big data applications, analytics and tools (23% CAGR)

Go to Market Stats – Big Data & Analytics

  • Worldwide Big Data & Business Analytics software revenues expected to increase from nearly $122B in 2015 to more than $187B in 2019–an increase of more than 50% over the five-year forecast period.
  • Software is expected to account for $55B in revenues by 2019
  • Approximately 50% of software revenues are predicted to come from End-User Query, Reporting, and Analysis Tools and Data Warehouse Management Tools
  • Hardware spending is expected to grow to nearly $28B in 2019
  • The industries representing the greatest revenue opportunities in 2019 are: Discrete Manufacturing $22.8B, Banking $22.1B, Process Manufacturing $16.4B
  • Federal/Central Government, Professional Services, Telecommunications, and Retail – are expected to generate revenues of more than $10B in 2019
  • Organizations with more than  more than 500 employees are expected to be the primary driver of the big data and analytics opportunity and they are expected to generate revenues of more than $140B in 2019
  • More than 50% of all big data and analytics revenues are expected to come from the US
  • By 2019, IDC forecasts that the U.S. market for big data and business analytics solutions will reach more than $98B
  • The regions with the fastest growth over the 5 year forecast period are expected to be Latin America and the Middle East & Africa

Go to Market Stats – Business Analytics

  • In 2015, the worldwide business analytics software market grew 2.5%
  • In 2015, the fastest growing markets in the business analytics software market were content analytics, customer relationship analytic applications, and advanced and predictive analytics
  • In 2015, the largest markets (in absolute terms) in the business analytics software market were end-user query, reporting, and analysis and analytic data management
  • In 2015, end-user query, reporting grew at 0.7%
  • In 2015, analytic data management grew at 2.7%

Go to Market Stats – Business Intelligence & Analytical Tools Market

  • Business intelligence (BI) & analytics revenue is forecast to reach $16.9B in 2016, an increase of 5.2% over 2015
  • In 2015, the total business intelligence and analytics tools software market grew 3.0%
  • In 2015, end-user query, reporting, and analysis software had a 72% share of the Business Intelligence & Analytical Tools Market
  • Advanced and Predictive Analytics market grew 7.8%
  • The market for prescriptive analytics software is estimated to grow from approximately $415M in 2014 to $1.1B in 2019 — a 22% CAGR.
  • By 2020, predictive and prescriptive analytics is expected to attract 40% of enterprises’ net new investment in business intelligence and analytics.
  • Content Analytics Market grew 12.9%
  • The on-premises portion of the overall market grew only 1.2%
  • The public cloud services revenue grew 38.5%
  • In 2015, public cloud revenue was more than 5% of the overall BI and analytics tools market

 B2B Market Stats – Cloud Computing

Gartner estimates that the aggregate amount of cloud shift in 2016 is estimated to reach $111B, increasing to $216B in 2020.

  • BPaaS + Business Process Outsourcing = $119B in 2016 – BPaaS = $42B
  • SaaS + Application Software = $144B in 2016, SaaS = $36B
  • PaaS _+ Application Infrastructure Software = $177B in 2016, PaaS = $11B
  • IaaS + System Infrastructure = $294B in 2016, IaaS = $22B
  • Note: BPaaS = business process as a service; IaaS = infrastructure as a service; PaaS = platform as a service; SaaS = software as a service

Go to Market Stats – Data & Analytics

IDGs 2016 Data & Analytics Research of over 700 respondents reveals that companies believe that Big Data & Analytics can solve for the following business problems

  • Go to Market Stats - Promise of Big DataFinding correlations across multiple disparate data sources
  • Predicting customer behavior
  • Predicting product or service sales
  • Identifying computer security risks
  • Analyzing high scale machine data
  • Predicting fraud or financial risk
  • Analyzing social network comments
  • Analyzing web click streams

Go to Market Stats – eCommerce

The Global B2B E-commerce Market Will Reach $6.7T by 2020 says Frost & Sullivan

  • The B2B online retail market is expected to be 2X size of the business-to-consumer (B2C) online market, generating revenues of $6.7T by 2020.
  • B2B online sales will account for almost 27% of total manufacturing trade which is forecast to reach $25T by 2020.
  • China and the US are expected to lead the B2B online retailing market
  • The US is forecast to double its revenue contribution to $1.2B by 2020.

US B2B eCommerce Forecast: 2015 To 2020

B2B US eCommerce to Top $1T By 2020

Forrester estimates that B2B eCommerce will top $1.1 by 2020 and that would represent 12.1% of all B2B sales.

Forrester expects eCommerce to reach $780B by the end of 2015 and that would represent 9.3% of all B2B sales in the US.

Forrester projects a CAGR of 7.7% in B2B eCommerce over the next 5 years.

U.S. e-commerce Grows 14.6% in 2015

Online sales accounted for more than 1/3 of total retail sales growth in 2015, according to the U.S. Commerce Department

  • E-commerce sales remained strong in 2015 as web sales totaled $342B – a 14.6% increase over $298B in 2014
  • E-commerce sales remained strong in 2014 as web sales totaled $298B – a 15.4% increase over $264B in 2013
  • E-commerce sales remained strong in 2013 as web sales totaled $264B – a 16.5% increase over $227B in 2012

Go to Market Stats – IT Spending

  • Worldwide IT spending is forecast to be flat at $3.4T in 2016, according to Gartner which is up from last quarter’s forecast of negative 0.5 % growth
  • Worldwide spending on information security products and services will reach $81.6B in 2016 according to Gartner which would be an increase of 7.9%

Go to Market Stats – Mobile

  • In 2016, 42% of organizations expect to increase spending on mobile app development by an average of 31% according to Gartner
  • The average proportion of the overall application development budget allocated to mobile is only 10%, a 2% decrease from 2015
  • In 2016, Gartner says global smartphone sales are expected to experience single digit growth 7% to total  1.5 billion units — compared to 14.4% growth in 2015
  • Gartner estimates that 82% of mobile phones across the world will be smartphones in 2016, up by 12% from 2015.

Go to Market Stats – Security Market

  • The Global Security Software Market rose 3.7% in 2015
  • Security information and event management (SIEM) remained the fastest-growing segment in 2015 with 15.8 per cent growth, while consumer security software showed the sharpest decline at 5.9 per cent year-on-year, Gartner said in a statement.
  • The top five vendors represent 37.6% of the security software revenue market and saw revenue decline a collective 4.2% in 2015
  • The rest of the market experienced a 9% growth rate (Y/Y)

Go to Market Stats – Global 100 Software Leaders

PwC created a Global 100 Software Leaders ranking that documents who is taking advantage of both the evolutionary and revolutionary changes afoot in technology.

While the cloud continues to underpin massive change, other trends are building on its capabilities to create opportunities in digital innovation, industrial capabilities and convergence within vertical markets.

Go to Market Stats – Global 100 Software Leaders – Key Findings

  • Go to Market Stats - Global Software Industry CompositonThe software industry is experiencing a rapid expansion of its total addressable market (TAM) and it has volatility
  • Cloud adoption is creating new software-as-a-service (SaaS)-based business models
  • The move to SaaS significantly impacts the revenue of traditional, on-premise vendors
  • Connected devices and artificial intelligence (AI) are creating new business models and opportunities
  • The Global 100 Software Leaders’ revenues grew from $247.5B in 2012 to $272.2B in 2014, a 10% increase
  • According to IDC calculations, subscriptions will grow 20% and licensing will decrease 1.7% in 2016
  • The top 10 global software companies generated almost half of the entire industry’s revenues
  • The top 5 lag in cloud-based revenues.
  • NA and EMEA software companies grew at 11.8% and 7.8%, respectively, while APAC companies lost ground

The Global 20 Software Companies

Go to Market Stats- Revenues for Top 100 Software Companies Globally

Go to Market Stats – Worldwide Revenues for Augmented and Virtual Reality Forecast 

IDCs Worldwide Semiannual Augmented and Virtual Reality Spending Guide from IDC, global revenues for the augmented reality and virtual reality (AR/VR) market will grow from $5.2B in 2016 to more than $162B in 2020. This is a CAGR of over 180% over the 2015-2020 forecast period.

Sales of AR/VR hardware will generate more than 50% of global revenues.

AR/VR software revenues is expected to grow more than 200% year over year in 2016.

Services revenues in the middle years of the forecast period is expected to become significant.

Revenues for VR systems (viewers, software, consulting services and systems integration services) are forecast to be greater than AR-related revenues in 2016 and 2017.

The United States is forecast to be the largest market by 2020.

AR/VR technology is still in the early stages of adoption, so every geographical region is expected to see annual growth in excess of  100% throughout 2020.

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