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IT Priorities and Technology Forecasts

IT Priorities and Technology Forecasts

B2B marketers and sales professionals should be extremely familiar with IT Priorities and Technology Forecasts for IT and business executives. Understanding what IT and Line of Business (LOB) executives are planning and budgeting for will help B2B marketers and salespeople refine their strategy and roadmap to prioritize investments and identify opportunities to acquire, retain and upset customers.

Computerworld conducted a survey of technology professionals with IT management-level titles and above to gauge their IT priorities, spending, staffing and technology needs for 2017.

IT Priorities and Technology Forecasts – Highlights

  • Overall technology budgets
  • Planned technology spending –  increase, decrease or keep spending at the same level
  • The single most important technology project
  • Strategies for cloud computing

IT Priorities and Technology Forecasts -Budget

When IT respondents were asked, what changes do you expect in your organization’s IT budget in the next 12 months, the responses were:

  • Decrease 11%
  • Increase 41%
  • Remain the Same 48%

IT Priorities and Technology Forecasts – Areas for Budget Increase

IT respondents communicated that their organization’s planned to increase technology spending in the next 12 months on:

  • Security technologies control, intrusion prevention, virus/malware protection, identity management, privacy) +47%
  • Data analytics (big data, enterprise analytics, data mining and business intelligence) + 38%
  • Mobile applications + 35%
  • Application development upgrades or replacement + 33%
  • Software as a service (SaaS) + 33%
  • Disaster recovery / continuity planning + 31%
  • Storage (includes network-attached storage, storage-area networks, etc.) +31%
  • Virtualization (includes desktop server, storage, network and mobile virtualization) +29%
  • Data center consolidation / optimization / modernization + 28%
  • Infrastructure as a service (IaaS) + 27%
  • Private cloud computing + 27%
  • Legacy systems modernization/ / replacement + 26%
  • Mobile/wireless (includes RFID, remote access, Wi-Fi, mobile/ wireless devices and mobile device management) +26%

IT Priorities and Technology Forecasts – Areas for Budget Decrease

IT respondents communicated that their organization’s planned to decrease technology spending in the next 12 months on:

  • Hardware (includes servers, desktops, laptops/notebooks, storage and network, hardware) – 20%
  • Legacy systems modernization / replacement- 17%
  • Software, on-premises (includes ERP, CRM, individual point applications, web services and service-oriented architecture, open source, operating systems, e-business software, content management tools, etc.) – 13%
  • Storage (includes network-attached storage, storage-area networks, etc.) – 13%
  • Data center consolidation / optimization / modernization – 12%
  • IT/network services management – 12%
  • Unified communications (including email, instant messaging, telephony, etc.) – 11%
  • Energy-saving or carbon-reducing technologies – 10%
  • Collaboration tools/social media (including productivity software or LinkedIn, Twitter, Facebook etc.) – 10%

IT Priorities and Technology Forecasts – Most Important Project

When IT respondents were asked what is the single most important technology project that your IT department is currently working on, the following were mentioned most frequently:

  • Security technologies (e.g., access control, intrusion prevention, virus/malware protection, identity management, privacy) = 14%
  • Legacy systems modernization/replacement = 10%
  • Software, on-premises (includes ERP, CRM, individual point applications, web services and service-oriented architecture, open source, operating systems, e-business software, content management tools etc.) = 10%

IT Priorities and Technology Forecasts – Desired Business Outcome

IT respondents stated that their organization’s primary goal for their most important technology project was to:

  • Increase productivity 19%
  • Meet security, privacy or compliance goals 19%
  • Improve customer satisfaction/experience 17%
  • Generate new revenue streams or increase existing ones 16%
  • Maintain or improve expected service levels 16% To cut costs 11%

IT Priorities and Technology Forecasts – Cloud Computing

Stack ranked are the IT respondents responses to how they describe their organization’s strategy for cloud computing:

  • We have moved some enterprise applications to the cloud, with more to come 26%
  • None of the above — we are not moving to the cloud 21%
  • We are moving our email, calendar, documents and storage to the cloud 13%
  • We have moved some enterprise applications to the cloud and have no plans to migrate anything else 13%
  • We are moving some or all of our data center and/or networking infrastructure to the cloud 12%
  • We are moving mission-critical enterprise applications to the cloud 11%
  • We have always been cloud-based 5%

IT Priorities and Technology Forecasts – Business Priorities

When IT respondents were asked to identify their business priorities for the IT department in the next 12 months, this is what they had to say:

  • Improving employee productivity/efficiency 47%
  • Improving customer satisfaction/experience 46%
  • Containing costs 44%
  • Optimizing and automating business processes 44%
  • Accelerating business process and agility 36%
  • Optimizing existing investments 33%
  • Improving collaboration with business 28%
  • Growing profitability 27%
  • Enhancing competitiveness 23%
  • Growing revenue 23%
  • Growing market share 16%
  • Attracting new talent 13%
  • Other 2%

IT Priorities and Technology Forecasts – Areas in Beta or Pilot

IT respondents communicated that the following technology areas where they are now beta-testing or conducting pilot programs:

  • Big data/analytics 21%
  • Desktop virtualization 16%
  • Enterprise security 15%
  • Collaboration tools 15%
  • Internet of things/M2M/telematics 13%
  • Software as a service (SaaS) 13%
  • Private cloud computing 13%
  • Platform as a service (PaaS) 12%
  • Storage virtualization 11%
  • Hybrid cloud computing 11%
  • Mobile/wireless devices, including tablets and smartphones 11%
  • Server virtualization 10%
  • Marketing technology 10%
  • Mobile app development 10%

Additional Go to Market Resources From Four Quadrant 

Go to Market IT Spending Research >>

Go to Market Charts for Marketers >>

Download FREE Go to Market Templates >>


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