2 Responses to “Lead Nurturing – How it Integrates With Sales & Marketing”

  1. Peter,

    Great post on Lead Nurturing. It works to Nurture the 95% that are not engaged in a buying decision. Nurture campaigns can get complicated, so it makes sense to work with people who really know how to set them up for success.


  1. Quora - October 20, 2012

    What are some best practices for lead nurturing aside from automated email tools?…

    What’s the Bigger Marketing Picture The concept of lead nurture is difficult to explain, and comprehend, outside of the concept of lead scoring and not within the concept of demand creation and demand management. Both of these concepts are critical to …

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