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Marketing & Sales insights to help develop go to market plans and execute effective go to market strategies and tactics.

Personalization Engine Market Overview

Personalization-Engine-Market-Overview

Gartner published a report on the Personalization Engine Market Overview and the highlights are summarized below. The Personalization Engine Market is defined as software that applies context about individual users to select, tailor and deliver messaging such as content, offers and other interactions through digital channels in support of three use cases: Marketing Digital commerce…

Enterprise Tech Buying Committees

Enterprise-Tech-Buying-Committees-Steps-In-B2B-Tech-Buying=Process

Research by Demand Gen Shows Enterprise Tech Buying Committees Engaging And Rewarding Agility And Relevance Of Potential Solution Providers. Enterprise Tech Buying Committees complex purchasing decisions are engaging earlier with sales and conducting many of the key steps in customer purchase process to support a more agile approach to selecting new solutions. 83% senior-level B2B…

Cloud Content Platforms Multi-tenant SaaS

Forrester-Wave-Cloud-Content-Platforms-Multitenant-SaaS

Forrester evaluated Cloud Content Platforms Multi-tenant SaaS and here are the highlights. Cloud Content Platforms Multi-tenant SaaS Market Drivers Agility & Speed Drive The Cloud Content Platform Market Two markets have collided. Traditional enterprise content management (eCM) vendors are rearchitecting their platforms to be cloud native, while vendors with heritage in cloud enterprise file sync…

CIO Investments in Tech

CIO-Tech-Budgets-by-Function

The annual CIO Tech Poll: Economic Outlook research (opt-in required) from IDG provides insights about CIO Investments in Tech. CIO Investments in Tech for 2019 reveal that IT budgets will begin to level out as IT executives are focused on balancing innovation and maintaining the status quo. This does not mean, however, that organizations are…

SME Growth Strategies

SME-Growth-Strategies-Revenue-Growth-Profit-Margins

A global study was commissioned by Oxford Economics and sponsored by AMEX to investigate how SMEs are adapting to disruption, economic uncertainty and the SME Growth Strategies to win.  The highlights from that survey are summarized below. SME Growth Strategies – Challenges to Tackle SMEs remain positive about the economy and their strategies for the…

The Technology Purchase Process

The Technology Purchase Process

IDG (opt-in required) published some research about The Technology Purchase Process that examines the evolving role of IT decision-makers in today’s businesses, specifically as organizations move towards a more digital-focused business and that information is summarized below. The Digital Transformation Trend Digital Transformation is ushering in important changes in the way organizations buy technology, with…

Selling to the CIO

Selling-to-the-CIO-Strategic-Initiatives

IDG recently published a study on the State of the CIO, (opt-in required) which surveyed 683 IT leaders.  Below are the highlights from that report. Selling to the CIO – Digital Business CIOs Embrace Strategist Charter as Digital Business Matures IT leaders are expanding beyond a technology role, and driving new revenue streams and business…