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Marketing & Sales insights to help develop go to market plans and execute effective go to market strategies and tactics.

Marketing Budget Benchmarks

Marketing Budget-Percent-Revenue

Marketing Budget Benchmarks are important as growth in marketing budgets has stalled after continued increases over recent years, according to a recent CMO Marketing Survey from Gartner. Marketing leaders must justify past budget commitments and demonstrate the returns they deliver to ensure the future fiscal health of marketing. Marketing Budget Benchmarks – Key Takeaways Marketing…

CIO Technology Priorities 2018


IDG recently published a study of CIO Technology Priorities 2018. The research reveals the upcoming technology spending plans and budgets for companies. The survey also outlines the areas IT tech leaders expect to focus their their budgets on. The results show that this year tech leaders are actively researching artificial intelligence (AI) and machine learning…

MegaTrends in Analytics


Gartner recently hosted a webinar on the Top 10 Megatrends in Analytics that contains information and insights that B2B marketers should incorporate into their go to market strategy and plans. Below are the key trends Gartner identified for analytics: MegaTrends in Analytics – Artificial Intelligence (AI) Deep content, deeper insights and enables big analytics Data…

Private SaaS Company Research


The  goal of the Private SaaS Company Research is to provide useful strategic and operational benchmarking data and insights to sales and marketing professionals at SaaS companies KBCM Technology Group conducted a private SaaS company survey of almost 400 companies based on 2016 results. Some highlights of the Private SaaS Company Research include:  Median employees (FTEs): 78…

Cloud Computing Startup Research

Cloud Computing Startup Research

A Cloud Computing Startup Research report was recently published by Crozdesk’s that states that the public cloud market is expected to grow by 20% and the Software-as-a Service (SaaS) market is anticipated to increase 22% in 2018. Crozdesk’s “” report covers: size, growth, trends and geographical information that companies can use to make better decisions when buying…

B2B Technology Demos Must Evolve to Customer Experiences & Business Outcomes

B2B Technology Demos CEBOs

B2B Technology Demos must evolve to Customer Experiences & Business Outcomes (CEBOs) as demos are old school and are based on an inside view of what a vendor believes it’s product does – or at least what the demo team has been able to build based on existing functionality. The software industry has evolved from…