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Marketing & Sales insights to help develop go to market plans and execute effective go to market strategies and tactics.

Technology Priorities for CIO’s

Technology Priorities for CIO's - Tech Budgets On the Rise For Past Five Years

The CIO Tech Poll from IDG was conducted to gauge determine technology priorities for CIO’s.  Specifically, what technology areas will be the focus of IT leaders and to gauge the direction and level of spending within those categories. Technology Priorities for CIO’s – Tech Budgets On the Rise For Past Five Years CIO’s were asked, will your overall…

Fastest Growing Technology Companies

Fastest Growing Technology Companies - Industry Segment

Deloitte produced their annual ranking of the fastest growing North American companies in the technology, media, telecommunications, life sciences, and energy tech sectors.  To determine what companies make the list of Fastest Growing Technology Companies, Deloitte uses fiscal year revenue growth from 2012 to 2015 as the key criteria to entrance and relative placement on the list.…

Go to Market Research – Gartner CMO Spend Survey

Gartner CMO Spend Survey

The Gartner CMO Spend Survey was based on Gartner’s CMO Spend research of 377 marketers in North America and the U.K. at companies whose revenue was at least $250M. The Gartner CMO Spend Survey Reveals: How much companies spend on marketing and how those budgets will change What marketing budgets reveal about marketing’s priorities What new responsibilities…

Go to Market Sales Strategies – Sales Performance Optimization Study

Go to Market Sales Strategies - Sales Performance Optimization Study

CSO Insights Sales Performance Optimization Study 2016 provides insights to improve your go to market sales strategies. The information and insights from the study can be used as the basis for brainstorming, goal setting, identifying and prioritizing your organization’s sales performance. Step one is to understand the strategies and tactics employed by other companies. Step…

Go to Market Strategy – SaaS Benchmarking Stats

SaaS Benchmarking Stats - Median Growth

SaaS Benchmarking Stats are a prerequisite to develop and execute and effective go to market strategy for a SaaS company.  Fortunately, Pacific Crest has recently completed a survey to establish a series of SaaS benchmarking stats.  The goal of the 2016 Pacific Crest Private SaaS Company Survey is to provide useful operational and financial benchmarking data…

How is SaaS Marketing Different

SaaS Marketing by SaaS Sales Model

SaaS Marketing is different than traditional enterprise software selling and the differences vary by the type of SaaS sales model. Regardless of whether a company sells a SaaS or on-premise solution, the goal is the same—maximize revenue and minimize the cost of acquiring customers.   With a SaaS solution however, the role of marketing within the…