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Marketing & Sales insights to help develop go to market plans and execute effective go to market strategies and tactics.

B2B Sales Enablement Report

B2B Sales Enablement Report

In the latest B2B Sales Enablement Report, it is clear that sales enablement has the potential to increase deal size, drive revenue, lower costs, increase productivity raise customer satisfaction. In fact, IDC estimates that for a typical $1B company, poor sales enablement results in $14M in additional sales and marketing expenses and $100M in lost…

Fastest Growing Technology Companies

Fastest Growing Technology Companies - Industry Segment

Deloitte produced their annual ranking of the fastest growing North American companies in the technology, media, telecommunications, life sciences, and energy tech sectors.  To determine what companies make the list of Fastest Growing Technology Companies, Deloitte uses fiscal year revenue growth from 2012 to 2015 as the key criteria to entrance and relative placement on the list.…

Go to Market Sales Strategies – Sales Performance Optimization Study

Go to Market Sales Strategies - Sales Performance Optimization Study

CSO Insights Sales Performance Optimization Study 2016 provides insights to improve your go to market sales strategies. The information and insights from the study can be used as the basis for brainstorming, goal setting, identifying and prioritizing your organization’s sales performance. Step one is to understand the strategies and tactics employed by other companies. Step…

Go to Market Strategy – SaaS Benchmarking Stats

SaaS Benchmarking Stats - Median Growth

SaaS Benchmarking Stats are a prerequisite to develop and execute and effective go to market strategy for a SaaS company.  Fortunately, Pacific Crest has recently completed a survey to establish a series of SaaS benchmarking stats.  The goal of the 2016 Pacific Crest Private SaaS Company Survey is to provide useful operational and financial benchmarking data…