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Marketing & Sales insights to help develop go to market plans and execute effective go to market strategies and tactics.

CIOs are Driving Digital Transformation


According to IDG, CIOs are Driving Digital Transformation and that requires CIOs to define digital strategy and executing digital transformation programs to enable more effective lines of business for more effective go to market strategies. The transformational CIO collaborates on digital strategies, leads organization change, drives agile practices and experiments with platform and emerging technologies.…

Understanding Cloud Computing Plans


Understanding Cloud Computing Plans summarizes the IDG 2018 cloud computing research (opt-in). Cloud Computing Plans provides an understanding of a companies cloud computing plans by outlining the solutions they are moving to the cloud and which as-a-service models they are likely to move them to. 73% of organizations have at least one application in the cloud…

MarTech Research & Insights


MarTech Research Insights is based on an online survey that WARC and Moore Stephens fielded to more than 500 brands and agencies based in the UK and North America to gauge the current and future states of the marketing technology. The marketing technology (MarTech) industry has seen rapid growth due to a plethora of consumer data…

B2B Digital Business Transformation


Below are the highlights from the B2B Digital Business Transformation survey that IDG recently conducted. 95% of start-ups have digital business plans compared to 87% of traditional enterprises founded 50 years ago or later 55% of startups have already adopted a digital business strategy compared to 38% of traditional enterprises 62% of respondents stated that…