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Marketing & Sales insights to help develop go to market plans and execute effective go to market strategies and tactics.

MarTech Research & Insights

MarTech-Research-Insights

MarTech Research Insights is based on an online survey that WARC and Moore Stephens fielded to more than 500 brands and agencies based in the UK and North America to gauge the current and future states of the marketing technology. The marketing technology (MarTech) industry has seen rapid growth due to a plethora of consumer data…

B2B Digital Business Transformation

State-ofDigital-Transformation-Business-Outcomes

Below are the highlights from the B2B Digital Business Transformation survey that IDG recently conducted. 95% of start-ups have digital business plans compared to 87% of traditional enterprises founded 50 years ago or later 55% of startups have already adopted a digital business strategy compared to 38% of traditional enterprises 62% of respondents stated that…

Marketing Budget Benchmarks

Marketing Budget-Percent-Revenue

Marketing Budget Benchmarks are important as growth in marketing budgets has stalled after continued increases over recent years, according to a recent CMO Marketing Survey from Gartner. Marketing leaders must justify past budget commitments and demonstrate the returns they deliver to ensure the future fiscal health of marketing. Marketing Budget Benchmarks – Key Takeaways Marketing…

CIO Technology Priorities 2018

CIO-Tech-Poll-Technology-Priorities-Data-Analytics

IDG recently published a study of CIO Technology Priorities 2018. The research reveals the upcoming technology spending plans and budgets for companies. The survey also outlines the areas IT tech leaders expect to focus their their budgets on. The results show that this year tech leaders are actively researching artificial intelligence (AI) and machine learning…