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Marketing & Sales insights to help develop go to market plans and execute effective go to market strategies and tactics.

CIO Investments in Tech


The annual CIO Tech Poll: Economic Outlook research (opt-in required) from IDG provides insights about CIO Investments in Tech. CIO Investments in Tech for 2019 reveal that IT budgets will begin to level out as IT executives are focused on balancing innovation and maintaining the status quo. This does not mean, however, that organizations are…

SME Growth Strategies


A global study was commissioned by Oxford Economics and sponsored by AMEX to investigate how SMEs are adapting to disruption, economic uncertainty and the SME Growth Strategies to win.  The highlights from that survey are summarized below. SME Growth Strategies – Challenges to Tackle SMEs remain positive about the economy and their strategies for the…

The Technology Purchase Process

The Technology Purchase Process

IDG (opt-in required) published some research about The Technology Purchase Process that examines the evolving role of IT decision-makers in today’s businesses, specifically as organizations move towards a more digital-focused business and that information is summarized below. The Digital Transformation Trend Digital Transformation is ushering in important changes in the way organizations buy technology, with…

Selling to the CIO


IDG recently published a study on the State of the CIO, (opt-in required) which surveyed 683 IT leaders.  Below are the highlights from that report. Selling to the CIO – Digital Business CIOs Embrace Strategist Charter as Digital Business Matures IT leaders are expanding beyond a technology role, and driving new revenue streams and business…

CRM Building Blocks


Gartner published a report on CRM Building Blocks that needs to be reviewed once again.  Why?  Because customer information management strategies enable application leaders to deliver on the business goals of their CRM strategy.  And, consistent and accurate customer information and insight are the foundation of CRM. Below is a summary of what you need…