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When assessing your Predictive Marketing Analytics (PMA) needs, and evaluating PMA vendors, be sure to reference this Predictive Marketing Analytics Buying Checklist.
Predictive Marketing Analytics leads to greater efficiency at every stage of the sales funnel: more effective lead prospecting, increased conversion and velocity and higher marketing ROI.
Beware: Not All Analytics are Predictive Marketing Analytics
Most B2B marketers use some type of analytics but in a recent study:
- 91% of B2B marketers stated that they use used web analytics
- 80% communicated that they use spreadsheets
- Only 14% of B2B marketers responded that they were using predictive analytics
Predictive Marketing Analytics adoption is expected to expand at an increasing rate as the potential benefits are directly correlated to revenue and huge.
With that said, B2B sales and marketers need to be well informed and need to ask intelligent, tough questions of predictive marketing analytics vendors, as they perform their due diligence.
The PMA Buying Checklist is a great starting point to document a detailed, objective set of needs and questions to ask each Predictive Marketing Analytics vendor. By evaluating each vendor on a standard set of criteria, you will be able to summarize results that can be compared in an unbiased manner.