After decades of Marketing with F500 and startups, Peter Buscemi formed Four Quadrant, LLC in 2004 so he could work with as many CEOs, GMs, VPS and VPMs as possible. The focus has always been to provide more experience than what an organization thought they needed to ensure that considerable value was delivered with each engagement, with the shortest ramp and the most efficient spend. Engagements range from serving as the Interim CMO to rebuilding all or part of the Marketing function.
As a strategic and visionary marketing executive and brand champion, Peter has leveraged a unique combination of classical training and entrepreneurial experience at start-ups to transform technology innovations into multimillion-dollar revenue streams, in B2B environments. Peter Buscemi offers a collaborative approach to leadership that involves working closely with boards, management teams and cross-functional teams to build marketing organizations that deliver exceptional value to company stakeholders. Peter is is well versed in both strategic and tactical marketing in B2B and B2C markets.
Peter Buscemi is a dynamic business leader and global marketing expert. He has an uncanny ability to bring structure to unstructured problems and opportunities. As a result of running Americas Marketing at Oracle and Business Objects and as a CMO with several start-ups, Peter is exceptional at aligning sales and marketing and has a track record of delivering immediate and sustained results.
Peter Buscemi is able to demystify marketing with science and has developed go-to-market blueprints to accelerate customer acquisition and retention. Peter has authored numerous go-to-market strategies and has developed well-defined processes to guide flawless tactical execution. Peter has taught advanced marketing at the executive MBA level and writes pragmatic blog posts that are focused on helping marketers.
A passionate, high-energy, fiscally conscious, and goal-driven marketing executive, he approaches each new challenge with a rare blend of creativity and analytical skills to innovate go-to-market plans and brand strategies that yield measurable results in established and newly-defined target markets.
Peter’s subject matter expertise spans all areas of marketing, including go-to-market strategy and execution; positioning and messaging; product / solution / industry marketing; sales and marketing leadership; demand creation and demand management; social media; sales enablement; influencer and analyst relations, sales development and sales operations.
Market Experience Includes:
Big Data & Analytics (Saama, Actuate, Accelrys, Oracle, Business Objects); Business Intelligence (HP, Business Objects, Actuate, Accelrys); Cloud Computing (Avasta-pioneer, HumanConcepts, Kony, Loyalty Lab); Consumer (Apple, OpenMed); DC Infrastructure (Aperture, TIBCO); Enterprise Applications (Oracle); Human Capital Management (Personic, HumanConcepts); Mobile (Kony); Opensource (Actuate/BIRT); Loyalty (Loyalty Lab); Partner Automation (Relayware); Performance Management (Actuate); SMB (HumanConcepts).