Demand Management Planning Template
Leverage a proven lead management follow-up process that will optimize the conversion of marketing leads to qualified sales opportunities for Sales to meet or exceed their revenue targets.
The Demand Management planning template is designed for Marketer’s to proactively build a plan to methodically follow-up on each and every lead generated by demand generation programs in a comprehensive, managed, repeatable process.
The scope of the Demand Management Planning Template spans creating demand management strategy through tactical execution. Specifically, the marketing PowerPoint template walks through the key components of an integrated plan, outlines a proven process and provides tactical guidance through examples of demand management plans.
By following the demand management template you will learn how to efficiently and effectively follow-up on leads to optimize conversion to qualified opportunities. The demand management template outlines how to establish roles, responsibilities and terminology for sales and marketing to work together. Processes for lead scoring, lead nurturing and the 10 touch follow-up model are summarized as well as how to establish a proper hand-off to sales, establish relevant metrics and a develop an actionable scorecard.
The demand management PowerPoint template walks through the people, teamwork, processes and systems necessary to generate the desired multiple of qualified opportunities for sales to meet or exceed their targets. The processes that are shared to build a demand management planning template has been tested at Fortune 1000 companies and startups and have been used in an advanced marketing class taught at the executive MBA level.
Downloading the Demand Creation PowerPoint template provides a framework for building a Demand Management plan that will optimize conversion of marketing qualified leads to qualified sales opportunities.