Responses to, “How many steps are there in your B2B sales process” include:
- Most respondents, 42%, stated that there were 1-5 steps in their companies B2B sales process.
- 36% stated that there were 6-10 steps in their companies B2B sales process.
- 17% stated that there were 11-15 steps in their companies B2B sales process.
- However, 5% of respondents noted that their B2B sales process included more than 16 identifiable steps.
About the B2B Survey
The online survey was conducted with U.S. companies selling B2B in the fourth quarter of 2012.
247 completed surveys were compiled across multiple industries and revenue ranges.
Approximately, one-third of the companies included had revenue of less than $10M.
One-quarter had revenues in excess of $500M.
More than half the respondents identified themselves as marketing executives (director or above), just less than a quarter were marketing managers and almost 15% were categorized as sales managers.
Approximately 55% of the companies represented were public companies.