Services

Demand Creation

demand-creation

Demand Creation and Demand Management must not be separated or an inordinate amount of time will be spent trying to balance a see-saw. Creating a “qualified lead” is step one …

Sales Enablement

sales-enablement

Sales Enablement focuses on aligning the functions in an organization to produce deliverables for sales to use at each phase of the sales cycle to increase the probability of moving …

Demand Management

demand-management

The focus for the demand management function should be to convert leads to qualified opportunities for the sales force to close …

GTM Marketing Strategy

gtm

Marketing Strategy The convergence of the appropriate brand, market, product and distribution strategies form the basis of how to support the goals and objectives of the organization. Alignment of strategy provides …